MARK901 Assessment: Digital Marketing Tactics for Wollongong Dental

This report analyzes digital marketing tactics for Wollongong Dental, focusing on website optimization, social media marketing, and video advertising. It details how these tactics can enhance customer engagement and market presence. The report emphasizes the importance of understanding the target audience, leveraging social media platforms, and creating engaging video content to attract and retain customers. The analysis includes insights into using search engine optimization (SEO) to improve website visibility and utilizing social media to build brand reputation and customer loyalty. The report concludes with key findings and recommendations for Wollongong Dental to implement these digital marketing strategies effectively.

WOLLONGONG DENTAL

INTRODUCTION
•The entire report focuses on Wollongong dental. This clinic make sure about the health and issues faced
by their clients and patients.
•This dental clinic always try to provide best suitable outcomes and services. So that the customers do
not have to face any kind of difficulties.
•This report focuses on providing detailed information about various techniques which is being used by
this dental clinic.
•This report also provides all the necessary details about the social media marketing so that this
organisation can get money in Fame in the market in their market share as well. Apart from this video
advertising has also been explain in this report so that it will help the organisation to grow further.

TACTIC-1
WEBSITE

 Digital marketing is regarded to
be one of the finest entity that
gets carried away by
extravagant resources that an
organisation usually deals with.
 Marketing is one of the
technique that will bring about
a lot of customer base that is
necessary for the organisation
to incorporate strategies which
will in return increase the
profitable standard. This Photo by Unknown Author is licensed under
CC BY-SA-NC

 Website is one of the most prominent
platform that will bring about the
essence of every organisation with all
the particular details.
 One may wonder about all the kind of
perspective that a website deals with.
 Helps to attain customer base.
This Photo by Unknown Author is licensed under CC BY-SA

 This tactic is considered to be
one of the most prominent one
because people usually go across
website on an immense basis and
bring about all the details along
with the personal information
that the organisation is dealing
with can be a beneficial aspect.
 The tactic in regard to dealing
with website will be the one that
will monitor insights.
 Insights are one of the gainful
aspect that will portray how far
the views as well as the policies
are being obtained.

 Website can usually been a boon for the
organisation because when a customer
will have to buy the material that is
being available in the organization.
 It is first have to be understood and
therefore the website will depict every
kind of information that the person is
willing to know.
 This will also change the personification
of buyer and will bring about a good
amount of interest through the content
that is generated in the website.
This Photo by Unknown Author is licensed under CC BY-SA-NC

 Their for the specific element in the static will be
the Search Engine Optimisation as well as its
entrance into the market.
 The Search Engine Optimisation will eventually
work because there are many circumstances
where people will have to go ahead with
managing technology and technological aspects.
 The components of every website as well as the
kind of such as people go across will therefore
be one of the reason why the static will be a
successful one. This Photo by Unknown Author is licensed under CC BY-SA-NC

 There are many companies that are
using website as a tool of digital
marketing.
 The world is an era where marketing has
become one of the biggest technique
and tactic that will be useful for people
to gain the insights.
 Websites are used by many companies
all around and in Healthcare Industries
website play a major role.

TACTIC-2
SOCIAL MEDIA MARKETING

 Social media marketing is regarded to be
one of the second tactic that can bring
about a good amount of customer base.
 The engagement can be guaranteed with a
good amount of customer base that is
necessary for every.
This Photo by Unknown Author is licensed under CC BY

 The personal information of the organisation
can be portrayed on social media sites other
than the financial aspects and the organisation
can gain a good reputation.
 Almost all the organisations in this present are
focusing upon maintaining their social media
marketing standards because everybody in
this regard are being able to go across
everything that is being portrayed on social
media.
 It is also one of the favourable tactic that will
bring about by your personification and it is
also regarded to be one of the biggest
objective for every organisation to deal with
the kind of entities that a revolving around
customers.
This Photo by Unknown Author is licensed under CC BY

 This particular digital marketing tactic will
surely work and bring about a good
customer base.
 This is because there are certain aspects
with regard to technology and every
organisation is incorporating the form
means which are necessary to be provided.
 The customers are usually wondering
about things that are easily available and
therefore all the organisations will probably
have to focus upon justifying their buying
options
 The usage of different websites and social
media strategies that are being affected by
organisations.

 It is also essential that the big celebrities
are the professionals that are using social
media accounts can be in and also can be
the followers such that the good amount
of base and support can also be attained.
 Few people can also share the items on
social media that can propagate to over a
large extent and can also bring about
desired result.
 Results are only oriented with the kind of
actions that are being portrayed and
therefore this tactic will be helpful in also
reaching people all around.
This Photo by Unknown Author is licensed under CC BY-NC

TACTIC-3
VIDEO ADVERTISING

 Video advertising is regarded as one
of the criteria that is being occupied
and used by many people all around.
 Many organisations are in the pace of
development and video
advertisement is regarded to be
undoubtedly one of the include and
measure towards the business goal to
setup.
This Photo by Unknown Author is licensed under
CC BY-SA

 Video advertisements are mostly
circulated over different platforms
and there are also social media
platforms where advertisements will
be circulated over and immense
basis.
 The choice of an organisation can
be depicted through the kind of
content which is used by the
organisation such that all the
services as well as the four content
which is essential to be ported to
customers can also be gratified. This Photo by Unknown Author is licensed under CC BY-SA

 This will be one of the criteria that will
take an organisation to such an extent
that is a desirable mean.
 It is also one of the kind of attraction to
bring about a good amount of customer
base that is essential for the
organisation.
 The Healthcare industries are mostly
towards identifying the services and
affecting them to customers and that
can only be possible with the right
amount of advertising that will have to
be incorporated.
This Photo by Unknown Author is licensed under CC BY-NC-ND

CONCLUSION
•After analysing the entire report it has been concluded that the entire report
focuses in the particular organisation.
•How this tactics can be aligned with the buyer persona is being mentioned in this
report. Apart from this in depth information about the bank details have been
mentioned in this report.
•All the necessary key findings from social media outlets have been mentioned in
this reports that this organisation can implement such findings in the upcoming
events and provide more accurate and quality services to their customers.

REFERENCES
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Wind, J. and Mahajan, V., 2002. Digital marketing. Symphonya. Emerging Issues in
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Ryan, 2016. Understanding digital marketing: marketing strategies for engaging the
digital generation. Kogan Page Publishers.
Parsons and et.al, 1998. Organizing today for the digital marketing of tomorrow.
Journal of Interactive Marketing. 12(1). pp.31-46.
Charlesworth, 2018. Digital marketing: A practical approach. Routledge.
Tiago and et.al, 2014. Digital marketing and social media: Why bother?. Business
horizons. 57(6). pp.703-708.