Analyzing Strategic Marketing Tools for Wollongong University

This essay provides a comprehensive analysis of strategic marketing tools, focusing on their application within the context of Wollongong University. The introduction highlights the importance of these tools for a company's profitability and competitive advantage, emphasizing their role in analyzing organizations and achieving business objectives. The discussion section delves into various analytical frameworks, including SWOT, PESTLE, Porter's Five Forces, and the Ansoff Matrix, to evaluate Wollongong University's strengths, weaknesses, opportunities, and threats. The SWOT analysis examines the university's internal capabilities and external factors, while the PESTLE analysis assesses the political, economic, social, technological, legal, and environmental influences. Porter's Five Forces are used to evaluate the competitive landscape, and the Ansoff Matrix explores growth strategies. The conclusion reiterates the effectiveness of these tools in addressing strategic issues and fostering business growth. References to academic sources are included to support the analysis. This assignment showcases how these strategic tools can be used for a university's growth.

ESSAY

Contents
Introduction......................................................................................................................................1
Discussion........................................................................................................................................1
Conclusion.......................................................................................................................................4
References........................................................................................................................................4
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Introduction
For the profit of a company, with competitive skills, it is important to focus on the
different strategic development tools of marketing. They are for analyzing the organization, and
achieving the objectives of the business, in an effective manner. Some of the tools that have been
used for analyzing the competitors are SWOT, PESTLE, ANSOFF and Five Forces in the
education industry. We have chosen Wollongong University to focus on creating a better
strategic plan and effective analyses the goals and measures for a better growth.
Discussion
SWOT Analysis
Strength: The strength of the education industry at Wollongong University, Australia,
includes the quality and variety of skills, with good resources. It has been able to handle the good
working relationship with other emergency services that are provided to the students easily. A
good leadership and quality of the work to do the task has always been commendable, where the
students are involved mainly in internal communication. It helps in overcoming the barriers
among the students and the teachers (Albon, Iqbal & Pearson, 2016).
Weakness: Here, the headquarters of the university are small with access problems that
could be seen at the time of flooding. There are poor levels for the commitment with other
community outreach duties. The problem is that there are no regular meetings of the teachers
with the parents, and so at times, the students get deviated from their aim. There is a need to
focus on the problem of retention rates of new students. Apart from this, the trainers need to be
more learned and experienced in the field of teaching.
Threats: It has been seen that there are certain operational workloads which directly
leads to a lower morale of the members (Bromley & Meyer, 2017). Hence, in the University, the
teams have to analyses the space limitations and focus on the threats of raising funds from
students.
Opportunities: There are better opportunities and scenario-based training programs that
are held to make sure about the improvement in the public education. The university also need to
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work on expanding the headquarters with training or working with other agencies, properly. This
will help in improving the use of technology in an effective manner.
PESTLE Analysis
Political: There are political situations where the government policies can have a direct impact
on the success of the services provided to the students, in the education sector. The analysis
include the information related to stability of political environment, with taxes and the tax policy.
It is important to understand about the different agendas of government in office so that the
strategic development can be done effectively (Davidovich, Gennadyevich, and Viktorovich,
2016).
Economic: The information includes the assessment of macroeconomic situation of the market,
like the rate exchange, inflation rate or the other indices of consumer confidence. Along with
this, there is a need to understand the microeconomic situation as well.
Social: There are social and cultural standards to focus on the religious alignments that are done
in the market for targeting and focusing on broader population of the area. The information helps
in identifying socio-cultural issues like the rejection of goods or services on different conflicting
values. The example could be operating a pub near the university.
Technological: There are other technological factors which impacts the marketing standards.
The perspectives will require to communicate with the target market and then focus on
production or distribution of goods effectively (Dyllick, 2015).
Legal: There is a need to understand about the services that are important to the market which
will make the life easy. Apart from this, it will also avoid the costly legal actions and cover the
advertisements that helps in dictating about the product claims that can be made.
Environmental: There has been a major focus on the consumers who are interested about the
ethical sourcing, pollution, waste and the deforestation. These factors can have an impact, if one
is sourcing the materials or using the means of transport.
Porter’s 5 Forces
Threat of entry of new competitors
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This is mainly to determine about the difficulties that the university faces. There are different
universities in Australia, who are providing the same courses at a much lesser price with a large
profit margin.
Bargaining Power of Suppliers
The problem is when the company and brand is powerful, and more students take admissions in
Wollongong University (for example), then the university will be holding a stronger position to
bargain. It will also be able secure a higher profit margin with better prices.
Bargaining Power of Customers and Buyers
There are education sector universities which are dominated by a certain group of people (or
shareholders). These people will be able to leverage their positions in the university, thereby,
securing the lower prices and lowering the profit margins as well (Pando-Garcia, Periañez-
Cañadillas and Charterina, 2016).
Threat of Substitute
With the change, the new technology for the education industry could create a major setback for
Wollongong University.
Competitive Rivalry
There is an intense competition among the universities in Australia and they are also forced to
lower down their profit margins by investing mainly in the advertisements, research and the
development. This is one of the center model because it has been influenced by the results of
other forces.
Ansoff Matrix:
Market Penetration: With the market penetration, there is a possibility that the firm has an
existing product and needs a growth strategy for the existing market. There are cases of
competition which are higher, and one needs to go out of way to increase the market share of the
firm. Hence, for this, market penetration needs to ensure about existing resources that are used at
no extra costs and which needs to incur for setting up a new unit.
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Market Development: In the education sector, it helps in working over the use of online
channels that helps to spread about the university culture in the market among the students, or
aspirants. This is only possible by providing great discounts to the students and targeting
different types of students (Maritz, Jones & Shwetzer, 2015).
Diversification: This includes the upstream integration with the people, and the downstream
integration with the intermediaries.
Product Development: The education sector requires to focus on the development of services
given to the students in University. Along with it, the use of web will help in adding value and
raising the name and fame of the University.
Conclusion
The strategic management tools have always been effective with specific market segment, where
the firm is expanding into the new market with more risks than the market penetration strategy.
The tools are effectively helpful for the business to improve the business environment, handle
the strategic issues and bring in different opportunities for the different industries. This also
helps in reducing the risks that are involved in marking the decisions, rather help to establish the
priorities in large complex industries.
References
Albon, S.P., Iqbal, I. and Pearson, M.L., 2016. Strategic Planning in an Educational
Development Centre: Motivation, Management, and Messiness. Collected Essays on Learning
and Teaching, 9, pp.207-226.
Bromley, P. and Meyer, J.W., 2017. “They are all organizations”: The cultural roots of blurring
between the nonprofit, business, and government sectors. Administration & Society, 49(7),
pp.939-966.
Davidovich, G.L., Gennadyevich, S.D. and Viktorovich, K.M., 2016. University technology
platform of anticipatory learning. Экономика региона, 12(1).
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Dyllick, T., 2015. Responsible management education for a sustainable world: The challenges
for business schools. Journal of Management Development, 34(1), pp.16-33.
Maritz, A., Jones, C. and Shwetzer, C., 2015. The status of entrepreneurship education in
Australian universities. Education+ Training, 57(8/9), pp.1020-1035.
Pando-Garcia, J., Periañez-Cañadillas, I. and Charterina, J., 2016. Business simulation games
with and without supervision: An analysis based on the TAM model. Journal of Business
Research, 69(5), pp.1731-1736.
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