A Detailed SWOT Analysis of the Women Initiative Forum (WIF)

This report presents a SWOT analysis of the Women Initiative Forum (WIF), focusing on its mission to empower women entrepreneurs. The analysis identifies the strengths, weaknesses, opportunities, and threats associated with the WIF's initiatives, particularly concerning funding challenges faced by women-owned businesses. It examines various funding pathways, including organizations like 500 Women, Belle Capital USA, Golden Seeds, Pipeline Angels, and Amber Grant. The report highlights the potential of Golden Seeds as a suitable funding source for WIF due to its specific focus on women-led enterprises. The conclusion underscores the importance of WIF's role in supporting women entrepreneurs, acknowledging the societal challenges they face while also emphasizing their strengths and the opportunities available, especially in underserved areas. The report also includes a revenue chain analysis and concludes with a detailed discussion of the WIF's potential impact and future direction.

Running head : SWOT ANALYSIS OF WIF
SWOT ANALYSIS OF WIF
Name of the Student
Name of the University
Author Note

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Executive Summary
The aim of the project is to provide a SWOT analysis of the WIF, which has the primary goal
of women empowerment. The study concerns about the Sources of finances for WIF, as many
women entrepreneurs face a challenge of finance for starting a new venture. Therefore, the
study has further provided a detailed analysis of various organisations, which have the
potential to invest in the ventures led by woman entrepreneurs.

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Table of Contents
Introduction................................................................................................................................3
Women Initiative Forum............................................................................................................3
Challenges Faced by women......................................................................................................3
Various Funding pathways.........................................................................................................3
SWOT Analysis.........................................................................................................................4
Revenue Chain Analysis............................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

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Introduction
The aim of the project is a thorough investigation of the various funding pathways for
the Women Initiative Forum. The WIF which may be considered as a means of addressing
the challenges of financing that are faced by various business owned by the women. The WIF
provides ancillary products and services to the screen industry. Furthermore, the project aims
to provide a SWOT analysis followed by the Revenue Chain Analysis and a project base
finance revenue stream for the Women Imitative Forum.
Women Initiative Forum
The Women’s Initiative Forum is a group of networking, which was created with the
purpose to run the Women’s network, women’s initiative (Mijid, N. 2017). Their goal is
mainly the improvement of the effectiveness of the initiatives by harnessing the knowledge
collected by the group (Manolova, T. S., Brush, et al., 2017)
Challenges Faced by women
Most of the women are often found in a male dominated society, which hinders them
to start their venture (Greene, P. G., & Brush, C. G. 2018). The women owned firms; mostly
entrepreneurs know how difficult it is to raise capital from reliable sources (Lindio-
McGovern, L., & Wallimann I. 2016).
Various Funding pathways
There are various pathways for funding which are as follows:
500 Women: 500 Women, is a classification of 500 start-ups, which focus on the enterprises
owned by the women. In recent years, they have invested around a million dollar in ten
companies, thus encouraging women entrepreneurship.

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Belle Capital USA: The main goal of Belle Capital USA is the enhancement of the power of
the enterprises that are run by women. They hit the Technology enabled products prevailing
in the market, with women founders.
Golden Seeds: Golden Seeds is a set of investors who look for the businesses that are led by
the women, with high potential. Since 2005, Golden Seeds have invested around $90 million
in more than 85 enterprises that are led by the women entrepreneurs.
Pipeline Angels: Pipeline Angels is again a funding organisation, which bridges the gap
between the new and the seasoned women investors. Their organisation was established in
2011, since when they had invested in over $2 million in around thirty companies.
Amber Grant: The Amber Grant was launched in the year 1998, by Womensnet.com in
honour of Amber, who passed away at the age of nineteen. It was because she was unable to
fulfil her dreams, the Amber Grant offer a number of $ 500 Grants monthly.
SWOT Analysis
Strengths:
The possible strengths to the following report are that women entrepreneurs who are
termed as innovative, confident, creative who have the capability of achieving self-economic
independence, generate opportunities for employment. Most women prioritise working from
home and their urge to work motivates them towards self-employment.
Weaknesses:
There are many women in the world who do not get adequate support from their
family to start a business, which lets them to decide to back out from the proposal. The
biggest deterrent to woman is the fact that they are woman. The support given to women is

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less compared to what is given to a male entrepreneur. Therefore, WIF might face challenges
relating to the same while starting the project.
Opportunities:
Inculcation of entrepreneurial values by women and their involvement in business
dealings is considered one of the greatest opportunities. Women have another great
opportunity that is they can reach areas which everyone does not have access to. It includes
the rural areas, where people do not have access to the basic needs. Therefore the WIF can
use this opportunity to fund the women entrepreneurs (Baporikar, N. (Ed.). 2015).
Threats:
Few of the biggest threats to WIF in funding the women entrepreneurs can be the
discrimination of credit and Non Cooperative officials. The poor and insecure infrastructure
and dealing with the male workers tend to threat the women entrepreneurs in achieving their
goals. There are many women, who dream to become entrepreneurs but ultimately they give
emphasis to their family ties and relationships. It hinders the confidence that they have on
women and take the initiative in funding their venture with adequate capital. Therefore, it is a
big threat for WIF in starting such a project base (Ramadani, V., Gerguri-Rashiti, S., et al.,
2015)
Revenue Chain Analysis
Based on the research for the project of WIF it is seen that Golden Seeds is the best
funding pathway for WIF. The reason for the same is, it a funding entity, which wholly
targets to fund the enterprises that are run by the women, unlike the other enterprises who
also invest in to enterprises, which are not run by the women. Golden Seeds also had invested
around $90 million to 85 enterprises, which goes without saying that they have the potential
to invest even more provided the number of women entrepreneurs increase. The firm aims to

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invest in companies, which are C Corporation, or the ones, which are willing to convert in to
the same. There are estimations, which have shown that Golden Seeds have an annual
turnover of around $14.9 million.
Conclusion
According to the report, a conclusion can be drawn that WIF has taken a great
initiative in funding the women entrepreneurs, who face challenges about funding. The
SWOT analysis provides a contradicting analysis that women themselves are the strength as
well the weakness. They can have access to various areas in the rural areas, which are not in
the access of rural people.
At the same time, women are put down because they are in a society, which until date
is male dominating. Keeping in to consideration all the factors Golden Seeds have been
chosen as the appropriate organisation, which aims towards the empowerment of the women
entrepreneurs.

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References
Baporikar, N. (Ed.). (2015). Handbook of research on entrepreneurship in the contemporary
knowledge-based global economy. IGI Global.
Greene, P. G., & Brush, C. G. (Eds.). (2018). A research agenda for women and
entrepreneurship: Identity through aspirations, behaviors and confidence. Edward
Elgar Publishing.
Lindio-McGovern, L., & Wallimann I. (2016). Globalization and third world women:
Exploitation, coping and resistance. Routledge.
Manolova, T. S., Brush, C. G., Edelman, L. F., Robb, A., & Welter, F. (Eds.).
(2017). Entrepreneurial Ecosystems and Growth of Women’s Entrepreneurship: A
Comparative Analysis. Edward Elgar Publishing.
Mijid, N. (2017). Dynamics of female-owned smallest businesses in the USA. International
Journal of Gender and Entrepreneurship, 9(2), 157-170.
Ramadani, V., Gerguri-Rashiti, S., et al., (2015). Female entrepreneurship in transition
economies: Trends and challenges. Springer.