LAVALSE Vegan Underwear: A Report on the Women's Underwear Industry

This report analyzes the women's underwear industry, focusing on the current market situation, materials used, and the growing interest in vegan options. It examines the market size, which was valued at USD 29.9 billion in 2018, and highlights the increasing consumer awareness of best-fit underwear. The report discusses the materials used in underwear manufacturing, including cotton, Lycra, lace, silk, polyester, and nylon, and the trend towards designer products with luxurious materials and styling. It also explores the rise of vegan underwear, emphasizing eco-friendly fabrics like bamboo and organic cotton, and the evolution of the lingerie industry towards designer wear and increased demand for stylish, premium, and sensuous innerwear. The report concludes with a favorable outlook for companies like LAVALSE, which offers vegan underwear, due to the rising demand for health, comfort, and designer products in the lingerie market. The report references various academic sources to support its findings and analysis.

Running head: WOMEN UNDERWEAR INDUSTRY
WOMEN UNDERWEAR INDUSTRY
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Introduction
LAVALSE is a vegan underwear brand, offering cozy and comfy hemp undies for
women. The underwear offered by the business organization is made of 53% hemp and 44% of
original cotton for the comfort of the women. The underwear offered by LAVALSE is 3%
spandex for stretch. The fabric and organic hemp fabrics are sourced from GOTS certified
suppliers from China and US (Czekala et al. 2019). The purpose of this report is to analyze the
current situation prevailing in women underwear industry. It provides details of the materials
used to manufacture women underwear.
Discussion
- Current situation of the woman underwear industry
The women underwear industry market size has been valued at USD 29.9 billion in 2018.
As per the report and analysis, it has been identified that there will be an increasing awareness of
best fit underwear in the lingerie marketing in the future years. There is an increase in the
millennial population and increase in the purchasing power of the consumers among the women.
Therefore, currently it is expected that the women might drive the market over the expected
period (Singh 2017) . However, the underwear industry is becoming highly competitive with
innovative products focusing on comfort, styling, and luxury. There are broad range of
underwear products in the industry with multiple designs such as bridal wear, regular wear, and
sportswear; these multiple wears are driving the global marketing. There is an increasing need
among the women consumers to accentuate the natural beauty (Torres 2017).

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- Manufacture and materials used in the underwear industry
It has also been identified as per market trends and research that there is an increasing
concern over flexible fabric used in the underwear industry. This trend has been a factor which is
driving the lingerie and underwear industry. This can have both positive and negative impact on
LAVALSE. However, LAVALSE can take advantage of the trend as it is a vegan underwear
company with different fabric underwear to suit the needs and demand of the consumers. There
has been increase in the demand of underwear with fabrics such as cotton, Lycra, lace, silk,
polyester, and nylon(Torres 2017). The companies are focusing on designer products and styling
underwear with lace, luxurious materials, embroidery, and brighter hues. The consumers are
being increasingly attracted towards styling, fabric, and color. These trends and demands
encourage the manufacturers to offer luxurious and trendy underwear suitable for different
activities (Tsarenko and Lo 2017).
- Vegan interest
The vegan interest in underwear industry is growing in popularity. It uses environmental
friendly fabrics and materials for producing underwear such as bamboo. The underwear products
are being made by hand. The main fabrics that are brought used are organic cotton and bamboo.
The underwear products are highly stylish and comfortable to wear. These products are in line
for brides and bridesmaids (Tsarenko and Lo 2017). The products by LAVTALSE are inspired
from the fairy tales. The products are highly creative and colorful. Most importantly, the
products are highly sustainable; the underwear materials can be reclaimed, vintage and can be
recycled. Hence, these products are highly suitable for the environment friendly consumers. The

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underwear is responsibly made, with certified organic bamboo (Warbung and Sanjaya 2017).
The recycled cotton is crafted from eco-friendly regenerated yarn.
- Lingerie industry evolution (age of diversity)
The underwear category has broadened from basic requirement to designer wear with
special focus on comfort, luxury, and designing. The innerwear segment has grown since the past
years. There has been increasing demand for stylish premium and sensuous innerwear. The
lingerie industry is no more a hush segment but, it has evolved to attract large number of women
demanding for attractive stylish, vegan and innovative underwear with confidence. This
evolution in the industry provides additional opportunity to the companies to further innovative
with the colors, styling, and cuts. However, it is believed that the Lingerie market is yet to see
revolution. The overall apparel and lingerie industry is growing at 9 percent. It is expected that
the lingerie market will grow between 15-20 rates annually(Warbung and Sanjaya 2017). As per
research, it is evident that women’s lingerie segment holds nearly 52% share in the innerwear
market (Warbung and Sanjaya 2017). The increased awareness about fashion and health are
being the driving force of the consumers to demand more.
Conclusion
Therefore, from the above analysis, it can be concluded that there has been an increasing
awareness of health and comfort among the consumers in the lingerie market. The consumers are
focusing on designer products and styling underwear with lace, luxurious materials, embroidery,
and brighter hues. The demand for lingerie products are increasing rapidly which makes it
favorable for LAVTALSE.

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References
Czekala, M., Bukietynska, A., Gurak, M., Jagodzinski, J. and Klosowski, J., 2019. Condition
analysis and forecasting in the fashion industry. International Journal of Economics, Finance
and Management Sciences, 7(2), p.74.
Singh, S., 2017. Brand study and market research for Indian lingerie. NIFT-Mumbai.
Torres, J.A.S., 2017. Building brand loyalty in e-commerce of fashion lingerie. Journal of
Fashion Marketing and Management: An International Journal.
Tsarenko, Y. and Lo, C.J., 2017. A portrait of intimate apparel female shoppers: A segmentation
study. Australasian Marketing Journal (AMJ), 25(1), pp.67-75.
Van Jonsson, L., 2015. How to become a Lingerie Designer Volume 2 (Vol. 2). Lulu. com.
Warbung, T. and Sanjaya, A., 2017. The Role of Look and Feel in Women’s Underwear
Industry. Advanced Science Letters, 23(1), pp.214-216.