Detailed Business Plan: Ladybird Gym - A Women-Centric Gym in the UAE

This document presents a comprehensive business plan for Ladybird Gym, a fitness center designed exclusively for women in the UAE. It highlights the gym's unique offerings, including flexible timings and a safe, comfortable environment. The plan details the company's objectives, mission, and key success factors, focusing on marketing strategies, experienced management, and cost reduction. It provides a company summary, including ownership details, start-up costs, and facility locations. The service description emphasizes the gym's focus on women's needs, offering various fitness programs. A market analysis outlines the target market and competitive landscape. The strategy and implementation summary covers marketing and sales approaches, including pricing and promotion. The management summary details the organizational structure and personnel plan. Finally, the financial plan includes crucial assumptions, key financial indicators, break-even analysis, projected profit and loss statements, cash flow projections, balance sheets, and business ratios, demonstrating the potential for long-term success and a strong market share.

Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the Student
Name of the University
Author Note

1BUSINESS PLAN
Table of Contents
1.0 Executive Summary...................................................................................................................3
1.1 Objectives..............................................................................................................................4
1.2 Mission..................................................................................................................................5
1.3 Key to Success.......................................................................................................................5
1.4 Areas of focus........................................................................................................................6
2.0 Company Summary...................................................................................................................7
2.1 Company Ownership.............................................................................................................7
2.2 Start-up Summary..................................................................................................................8
2.3 Company locations and Facilities........................................................................................11
3.0 Services....................................................................................................................................13
3.1 Service Description..............................................................................................................13
3.2 Competitive comparison......................................................................................................14
3.3 Fulfilment............................................................................................................................15
4.0 Market analysis Summary.......................................................................................................16
4.1 Market Segmentation...........................................................................................................17
4.2 Service Business Analysis...................................................................................................18
4.2.1 Business Participants....................................................................................................19
4.2.2 Distributing a service....................................................................................................19
4.2.3 Main competitors..........................................................................................................19
5.0 Strategy and Implementation summary...................................................................................20
5.1 Marketing Strategy..............................................................................................................20
5.1.1 Pricing strategy.............................................................................................................21
5.1.2Promotion strategy.........................................................................................................21
5.2 Sales strategy.......................................................................................................................22
5.2.1 Sales Forecast...............................................................................................................22
6.0 Management summary.............................................................................................................22
6.1 The Organizational structure...............................................................................................23
6.2 Management team................................................................................................................23
6.3 Management team Gaps......................................................................................................24
6.4 Personnel Plan.....................................................................................................................24
7.0 Financial plan...........................................................................................................................25
7.1 Crucial Assumptions............................................................................................................25

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7.2 Key Financial Indicators......................................................................................................27
7.3 Break even analysis.............................................................................................................27
7.4 Projected Profit and Loss for the firm.................................................................................30
7.5 Projected Cash Flow............................................................................................................32
7.6 Projected Balance Sheet......................................................................................................35
7.7 Business Ratios....................................................................................................................38
References......................................................................................................................................39
Bibliography..................................................................................................................................40
Appendix........................................................................................................................................42
The Loan Table..........................................................................................................................42

3BUSINESS PLAN
1.0 Executive Summary
The Ladybird gym is a gym based in UAE which has been developed for the sole purpose
of providing a healthy lifestyle to the different women based in the United Arab Emirates.
Although there exists a considerable number of Gyms as present in the country, however, this
gym has a unique offering with respect to which, it can be rightfully understood that the firm will
be catering to the needs of only the women customers and lastly, they will also be coming up
with offerings which are unique and especially catered to those women who often get caught up
in their busy schedules and are unable to find time for their overall operations. In line of this, it
can be rightfully understood that, the gym will provide the different women with a sense of
freedom to work out peacefully and take care of their body needs without feeling conscious
about the different men surrounding them or they will not have any reason to feel unsafe.
Moreover, various gyms are often unable to provide flexible timings to the different individuals
and are either open during the morning hours or during the evening hours. However, it needs to
be understood that, this gym will be open at all hours so that the women who are working
professionals, who are home makers, who are mothers and those who are college students will be
able to take out time out of their busy schedule and are successfully able to give their health a
priority.
The health of the women needs to be kept at a considerably high because they can be
understood to be a foundation of the society. They often assist others in maintaining their health
but are often unable to ensure that they will be successfully able to cater to the needs of their
own health and do not make themselves the right priority. The Ladybird gym aims to make the
women a priority as it assists them in gaining long term success and will on the other hand, assist
the women to take care of their own health.

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Moreover, the given gym has been proposed to open in the UAE where there often exists
certain strict laws which have to be followed by the women with respect to the overall
operations. In line of this, it needs to be understood that, if the firm wants to ensure success, they
need to cater to these gaps. However, the income of the different individuals in the UAE can be
considered to be quite high and hence in line of this, they would be able to successfully attend
the gyms without worrying about the different costs as associated with it.
Year 1 Year 2 Year 3 Year 4 Year 5
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
$45,000,000
Highlights
Axis Title
1.1 Objectives
The overall objectives of the gym can be stated to be as follows:
1. The Ladybird Gym aims to provide welfare programs and relating health services to the
women in the United Aram Emirates
2. The firm also aims to provide flexible timings to the different women as per their own
needs which will also allow them to ensure that they are successfully able to manage their
health along with the overall general tasks they are associated with.

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3. The gym also aims to ensure that it will be successfully able to expand its operations in
the coming few years and also be able to engage into a lasting relationship with the
different customers.
1.2 Mission
The Ladybird Fitness Gym can be understood to be a gym, the idea of which has been
generated in order to ensure long term success of the women fitness freaks as present in the
United Arab Emirates. The gym wants the different women members to have good health and in
addition to this, it also wants them to have a successful personal gain and attain a balance in their
lifestyles. Moreover, when the women will get adequate time to focus on their health, they will
be able to attain an improved self-esteem and self-worth which shall create overall benefits for
their entire lives.
1.3 Key to Success
The Lady Bird Gym`s key to overall success in the long run can be understood to be as
follows:
 Marketing its services to the individuals as well as different colleges and companies.
 The firm also aims to hire experienced managerial talent
 The organization also aims to ensure that it is successfully able to focus on the dedication
and hard work of the founders.
 It aims to raise the overall productivity
 Moreover, another key to success for the Lady Bird Gym can be understood to be the
decrease in the overall costs.

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1.4 Areas of focus
Hence, in line of this, the business plan will focus on the overall managerial, financial as well
as marketing capabilities that the business would be required to make use of in order to ensure
overall success in the long run. The analysis of the overall business environment along with the
internal capabilities of the firm shall be provided.

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2.0 Company Summary
The Ladybird Gym aims to extend its overall operations in the in UAE and has been
developed and designed for the sole purpose of providing a healthy lifestyle to the different
women in the country. Although there are various businesses present in the country with the
same idea however, the idea which the firm aims to follow can be stated to be providing flexible
timings to the different women as present in the country. Moreover, the modern age women are
multitaskers and for this reason, the gym will provide timings for different types of women like
the office goers, the students and the home makers.
Fitness is an aspect which needs to be catered by all times of women and with respect to
this, it becomes considerably important for the firm to ensure that they are able to target those
women who want to give their health the primary priority and with respect to this, they are being
able to attend a gym which will provide different fitness facilities to these members. The
facilities which will be provided to them compose of Yoga classes, Zumba classes and general
fitness programs. The gym will be open at all hours and in line of this, it is crucial to understand
that this is to promote flexibility and allow the different women to visit the gym at considerably
flexible hours as per their convenience and time frame.
2.1 Company Ownership
The Lady Bird Fitness Gym has been designed as a privately held corporation and it will
be following all the legislative as well as regularity requirements of the country. This will ensure
that the firm is successfully able to carry out its different operations as present in the country and
is able to share the profits in the pre-decided manner.
 Rahul Bose: 30 percent
 Dave Stevenson: 30 percent

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 John Snow: 40 percent
2.2 Start-up Summary
Every business generally requires a considerate amount of investment in the beginning of
the project and in line of this, it can be largely understood that, even the Ladybird Fitness Gym
would be required to undergo this and invest soundly in the right places which will then assist
the business to find considerable success. The different aspects of the start-up investments and
the areas where the money will be invested in can be understood to be as follows:
Start-up Expenses
Buildings / Real Estate
Purchase AED 40,000
Construction 240,000
Remodelling 230,000
Other 23,000
Total Buildings and R / E AED 533,000
Leasehold Improvements
Item 1 AED 23,000
Item 2 40,000
Item 3 30,000
Item 4 40,000
Total L / H Improvements AED 133,000
Capital Equipment List
Furniture AED 400,000
Equipment 350,000
Fixtures 50,000
Machinery 23,000

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Other 55,000
Total Capital Equipment AED 878,000
Location and Admin Expenses
Rental AED 120,000
Utility Deposits 34,000
Legal and Accounting Fees 23,000
Prepaid Insurance 12,000
Pre-opening Salaries 30,000
Other 12,000
Total Location and Admin Expenses AED 231,000
Opening Inventory
Category 1 AED 40,000
Category 2 23,000
Category 3 23,300
Category 4 30,000
Category 5 -
Total Inventory AED 116,300
Advertising and Promotional Expenses
Advertising AED 50,000
Signage 23,000
Printing 1,200
Travel & Entertainment 30,000
Other / Additional categories 23,000
Total Adv and Promo expenses AED 127,200
Payroll and payroll taxes
Expense 1 AED 12,000

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Expense 2 12,000
Total Payroll and payroll taxes AED 24,000
Sources of Capital
Owners' Investment (name & % ownership)
Your name & % ownership
AED
3,000,000
Other Investor
3,000,0
00
Other Investor
4,000,0
00
Other Investor -
Total Investment
AED
10,000,000
Bank Loans
Bank 1
AED
1,000,000
Bank 2 -
Bank 3 -
Bank 4 -
Total Bank Loans
AED
1,000,000
Other Loans
Source 1
AED
-
Source 2 -

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Total Other Loans
AED
-
Summary Statement
Sources of Capital
Owners' and Other Investments
AED
10,000,000
Bank Loans
1,000,0
00
Other Loans -
Total Source of Funds
AED
11,000,000
Start-up Expenses
Bldgs / Real Estate
AED
533,000
Leasehold Improvements
133,0
00
Capital Equipment
878,0
00
Location / Admin Expenses
231,0
00
Opening Inventory
116,3
00
Advertising / Promo Expenses
127,2
00
Other Expenses
24,0
00
Total Start-up Expenses
AED
2,042,500