Wood Bag Business: Concept Testing, Feedback, and Final Strategy

This report outlines a business concept centered around developing and marketing wood bags, driven by the dual goals of environmental sustainability and customer satisfaction. The initial concept was tested through focus groups and questionnaires to gather feedback on customer preferences regarding design, functionality, and environmental concerns. Key findings revealed a strong interest in customized designs and eco-friendly products. The report reflects on the testing process, highlighting the importance of aligning business ideas with customer needs. Final strategies involve leveraging social media for marketing, offering customized designs, and emphasizing the bags' eco-friendly nature to attract customers and ensure business effectiveness. The analysis underscores the value of thorough concept testing and adaptation for successful business development. Desklib provides similar solved assignments and resources for students.

Individual concept document

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Section-1..........................................................................................................................................3
The original business concept......................................................................................................3
Section-2..........................................................................................................................................4
Discussing the ways in which the original business concept has been tested.............................4
Reflection.....................................................................................................................................4
Section-3..........................................................................................................................................6
Final ideas and involvement of new strategy for business effectiveness....................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business idea refers to making proper planning regarding the business that has to be
taken in consideration (Saragih and Nawawi, 2022). However, before starting the business it is
highly important to test the original business concept so, the idea regarding the success rate of
the business concept can be taken. The report will show the original business concept and reason
behind selecting the concept. Also, the report will describe the feedback of the people over
adopting this business concept along with highlighting the reflection. The final approaches that
has been adopted after taking the number of opinion in consideration will also be highlighted in
the report.
MAIN BODY
Section-1
The original business concept
The business concept is related to developing the wood bags. The major reason behind
developing these bags is to Saving the Environment and Serving the Customers at the same
time. Wood bags do not contribute in the pollution and can be use for numerous time by the
customers. Also, it assures the good rigidity. Currently, it is highly important to perform the
obligation towards the environment for each business (Bocken and et.al., 2019) Those businesses
who do not contribute in saving the environment leads to face the goodwill damage. As the
business performs its operations in the society. Performing the corporate social responsibility is
the major liability of the business organizations which includes the concerns in regards to
environment as well. Therefore, it is duty of the business that, business must perform certain
obligation towards the environment. The concept of developing Wood bags leads to perform the
mandatory obligation towards the environment. As a result, it would be beneficial from the
business and from the environment perspective as well. Thus, the major reason behind the
concept of business is that, it leads to serve the customers and the environment as well.
The another rationale behind this business concept is that, the wood bags has been used
for the numerous purpose by the numerous people. For example: Women used it to carry the
things when they go market, students use this when they go to school. Furthermore, the food
industry use this in order to pack the food. Also, the retail firm use it for packing their products.

The USP of this business concept is that, the customized design is assured to the bags that
increases the morale and value of the customer towards the product and it is eco-friendly
product.
Section-2
Discussing the ways in which the original business concept has been tested
In order to test the original business concept the feedback from the number of people
have been taken. As before taking the idea of original concept into consideration it is highly
important to test the concept as it provides the idea about the success rate of the business.
Furthermore, if any change is required in the concept can also be known within testing the
concept. As the concept was related to producing the wood bags and the USP of this product is
that it can be used for the multiple purpose and the product is also environment-friendly. But, it
is highly mandatory to perform the testing of the product in the market. Otherwise, there is a
threat of losing the success of product in the marker. For testing the original concept the
Feedback From People has been taken. The feedback from the people lead to full-fill the market
needs of the customers regarding the concept of business. In the below section, the complete
information has been discussed regarding the testing of the original concept in the market. Also,
the key information that derives from the testing has also been mentioned. Over-all experience
has been mentioned.
Reflection
I made a keen focus over taking the opinion of the customer regarding the original
business concept. The prototype that will used for getting feedback is Focus Group as the
selected business concept was related to a particular locality therefore, at the initial stage it was
important to focus on the special groups (Bland and Osterwalder, 2019). Focus group refers to
focusing over a particular group and the members is being selected and the question is being
asked to them in order to get feedback. The open-ended question has been asked to the
customers. First focus group was the women group. For example: the question has been ask such
as, Which bags have been preferred by you more “ Plastic or wood”. The majority of the women
said that they prefer the bags that are made of wood as it can be use numerous time and large

number of things can be stored in the bag. From this, I got the idea that, women mostly like the
wood bags as it is easy to hold and capture more things. The another focus group was of the
youngsters, the opinion over the same question has been taken from them. Here the youngsters
said that, they prefer more wood bags as this is environment-friendly. And most of the people
has assured this opinion from here, I got to know that, people are highly obsessed about
environment. I will apply this opinion in the future entrepreneurial setting as well. Performing
the environment obligation will be my first priority in business.
The another way of testing the original business concept that has been taken by me is the
preparing Questionnaire. Under this the question related to the price pattern and product has been
mentioned by me. For example: Which theme has been like by the customers the options has
been given to the customers such as, black theme, customized theme and so on. The majority of
the customer showed their interest in the customized design. This provided me idea that,
currently, the customers wants their own specific designs over the product as this leads to
increase their satisfaction level. Therefore, before taking the original concept into the
consideration the thoughts of the customers has been analysed. From this, I got to know about
including customized element in the product. I will consider this feedback for my future business
plan as well. This cleared my vision regarding analysing the needs and wants of the customer. It
is highly important to analyse the needs and want of the customer as it provides the major idea
regarding the importance of the things that are highly prioritized by the customers and has to be
taken in consideration.
Moving ahead, the next focus was on students, as the students goes to school and they
have to carry the bags therefore, the business concept has to be tested within taking the opinion
of the students. The wood bags are the bags that can be used for multi-purpose. It can be used by
industrial sector, food sector and for the domestic purpose as well. Therefore, the next move was
towards the small restaurants in the locality. I have taken the short interviews of the managers of
the small restaurants. I asked to them that for ensuring the online deliveries to the customers
when they order food, which bags have been used by restaurant. They told me that, they prefer
wood bags as this ensure security to the food and the food has been delivered to the customers
with the complete safety. This feedback from them increases my confidence towards my
business concept and I decided to take my concept into consideration. As the selected business
concept is performing the various obligation towards the environment and the people as well.

All the feedback of the customer that has been taken by me within conducting the
research over testing the business concept has boosted me up and enable me to change my
concept into practice. I will use this concept in the future as well. During this course of action I
have analysed that, it is important to analyse the needs and wants of the customers as it helps in
testing the business concept and also provides the idea related to the success rate of the business
(Ghezzi and Cavallo, 2020). As a result, higher satisfaction to the customer can be assured along
with assuring higher profit to the business. I also got to know that, when the business idea
matches with the thoughts of the customer then, it creates the higher sense of confidence and
boost to perform the operations in effective manner. Therefore, I will perform the testing of the
future business idea as well. As this leads to boost my confidence. In case, the idea will not
match with the opinion of the customers then it will provide me hint regarding the changes that
has to be taken in the business concept.
Section-3
Final ideas and involvement of new strategy for business effectiveness
New project developer when decide to provide Wood bags they do have duty to distribute
ideas to customer because its key aspects and skills for higher efficiency developmentt in
business activities. Wood bags supplier when suffer from other competitive industries they do
have to engage new tools and approaches within in business activities. From the identification of
this term its important term to involve some new and creative ideas which provide higher range
of profit and makes more efficiency in business performance. So one major creative approach for
bags marketing is uses of social media tools, digitalization and advance technology addition into
business because on the basis of recent marketing trend almost individual attracts and influence
towards with these type of platform. It helps and useful for attracts audience attraction towards
with the products and services.
Application of social media platform, unique images defiantly reach customer attraction
(Weinberger and et.al., 2018). It raises customer attraction with great manner because from the
market research almost business who provides goods and services they mainly prefer to create
their own page on social media because its useful for attract audience attraction. This
promotional step or process within business idea defiantly influences customer positive attraction
towards with the goods and services. Social media platform mainly includes some specific

applications like meta, face book, other multiple apps where individual provide all detail not only
in specific area, it provide Knowledge to worldwide area. And this term one of the most effective
approaches for long term focuses development towards with the business activities.
From the consideration and ides of social media its been very easier to engage some
specific photographer who takes photos of products for effective social media page development.
This term is useful for better understanding and efficiency expansion in organization activities.
One major thins which mostly happened when individual develop and produce new products is
other new entrants (Iankova and et.al., 2019). Because many individual continuously evaluate
which new business idea has power to build customer attraction so from the idea of this activity
its important aspects that business entrepreneurs who decide to develop new idea they mainly
applies legal aspects, firstly distribute and prepares social media page which mainly influence
positive attraction towards with the product and services and many more.
And unique name and print of name strategic approach is very different and initiative
approach. Business manager when selling wooden bags they can easily engage print artist who
engage name on the basis of customer requirement which influence positive believes towards
with the business products (Zumradkhon, 2022). So some specific and unique approaches is
great term which highly influence customer attraction with positive manner. Printing name on
bags highly influence student attraction because they mainly believes in distribute gifts to their
friends. Thus, some unique contest has power to influence client attrition with positive manner.
Also idea of this term its very clear and business manager has to build trust that it raises
customer attraction with higher efficient manner because new idea is key concept, approaches
and practices of business growth and revenue generate.
CONCLUSION
From the above report it has been concluded that, before implementing the business
concept or business idea into consideration it is highly important to test the business concept in
the market. The effective strategy of testing the business concept creates the idea regarding the

success rate of the business. Also, it provides the new idea for the existing business concept as
well. The final conclusion has showed that, the concept of producing the wood bags has been
proven effective enough and it can be easily analysed with the feedback of the people.

REFERENCES
Books and Journals
Bland, D.J. and Osterwalder, A., 2019. Testing business ideas: A field guide for rapid
experimentation. John Wiley & Sons.
Bocken and et.al., 2019. Sustainable business model experimentation by understanding
ecologies of business models. Journal of Cleaner Production. 208. pp.1498-1512.
Ghezzi, A. and Cavallo, A., 2020. Agile business model innovation in digital entrepreneurship:
Lean startup approaches. Journal of business research. 110. pp.519-537.
Iankova and et.al., 2019. A comparison of social media marketing between B2B, B2C and mixed
business models. Industrial Marketing Management. 81. pp.169-179.
Saragih, H.S. and Nawawi, Z.M., 2022. NEW BUSINESS IDEA IN THE NEW NORMAL
TIME. Journal Of Social Research. 1(2). pp.101-109.
Weinberger, E., and et.al., 2018. Having a creative day: Understanding entrepreneurs' daily idea
generation through a recovery lens. Journal of Business Venturing. 33(1). pp.1-19.
Zumradkhon, M., 2022. IMPORTANCE OF GRATITUDE EXPRESSIONS ON SOCIAL
MEDIA AND BUSINESS COMMUNICATION. INNOVATION IN THE MODERN
EDUCATION SYSTEM. 2(18). pp.895-899.