This report details a marketing plan for the Woodford Folk Festival, an annual cultural event in Australia. It begins with goal setting, including a mission statement focused on attracting international visitors and showcasing diverse performances. A situational review follows, examining marketing strategies, a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and a PESTEL analysis to assess external factors. The report then outlines marketing objectives, targeting the youth market, and explores the marketing mix, including product, price, place, promotion, people, process, and physical evidence. The plan aims to promote the event globally and attract a wider audience. The report highlights the festival's strengths such as wide range of performances, brand image and weaknesses like annual event and lack of innovation. Threats from political factors and competition, and opportunities to expand internationally are also discussed. The report concludes with recommendations for budget allocation and monitoring of the marketing plan's effectiveness.