BSBMGT608 - Continuous Improvement and Innovation Report: Woodhouse

This report provides a comprehensive analysis of Woodhouse Recruitment Agency's current state, highlighting its strengths, weaknesses, opportunities, and threats. It identifies the agency's strong customer service policy and its consistency in service delivery as key strengths, while pointing out the lack of performance indicators, a social media strategy, and sustainability initiatives as significant weaknesses. The report proposes several strategies for continuous improvement and innovation, including the adoption of Kaizen and 5S methodologies, the development of a social media platform for marketing, and the implementation of value stream mapping to improve quality. It also examines the agency's supply chain response and suggests techniques for performance assessment, such as graphic scale performance and critical incident reviews. The report references relevant literature to support its findings and recommendations, aiming to guide Woodhouse Recruitment Agency toward enhanced efficiency and sustainability.

WOODHOUSE RECRUITMENT
AGENCY CONTINUOUS
IMPROVEMENT AND INNOVATION
REPORT
Name
Institution

Current state at
Woodhouse
Strengths
 The company has a service policy that
ensures that it provides quality output to its
clients
 It is clear in what it offers and do offer the
services in consistency with the customer’s
specifications
 Besides, customer relations are give priority
in this organization that does everything to
ensure compliance with industry regulations.

Weaknesses
 This firm has many weaknesses that jeopardize
service delivery to its clients, for instance
 The organization does not have performance
indicators for its key operations.
 It is difficult to measure and evaluate the processes
such as the speed of replacing staff in the firm.
 The company has no social media strategy for
marketing positions that remain vacant in its
premises.
 This is the case even though research has indicated
that most employees have been found through
existing databases, especially the social media.

Opportunities
The company has many opportunities to
exploit
 The company recruits individual with a
given set of skills and experience
 It requires little training to deliver quality
services
 It should capitalize on such opportunities
to accomplish its full-potential

Threats
 The company faces some threats
 The company has no sustainability
initiative in place
 This may inhibit the journey towards a
green office destination
 Appropriate measures must be taken to
address such threats

Establishment of Sustainability
Initiative
 Adoption of Kaizen strategy:
 This theory advocates for initiation of many
small changes in the organization rather than
few large changes that may face rejection by
the employees (Paraschivescu & Cotîrleț,
2015).
 Application of the 5s strategy:
 The strategy puts forward mechanisms
through which an organization can layout its
offices to ensure maximum returns in terms of
workplace efficiency (Falát & Holubčík, 2017).

Development of social media
platform for marketing
 Learn and continuously improve public
relations: the social media can be used by
the organization to learn what the client’s
desire and therefore eliminate wastes
associated with production of commodities
that are not marketable (Murphy, Chen &
Shapiro, 2017).
 Value stream mapping: the platform can be
used by the organization to get feedback on
where exactly there is need for adjustment
in quality (Sá, Rocha & Cota, 2016).

Strategy that is working for the
Organization
 Supply chain response is working for the
organization
 It can be observed in the key
performance indicators currently used to
measure business performance that
focuses on financial indicators (Kasiri,
Cheng, Sambasivan & Sidin, 2017).

The Process of measuring Areas
for Improvement Performance
 Define the success or performance criteria
for your project
 Collect information, verify and validate it
using statistical tools (Paraschivescu &
Cotîrleț, 2015).
 Analyze data and design a report
 Make adjustments to improve areas with
lapses
 Disseminate the information to the entire
organization

Techniques for Assessment
 Graphic Scale Performance: it contains a
series of performance questions that is
traditionally given the option of yes of no.
 Excess negative responses necessitate
restructuring of the strategies used in the
organization.
 Critical review incident: this technique
recommends use of lists of positive and
negative results used the review
processes and employees in the
organization (Falát & Holubčík, 2017).

References
Falát, L. & Holubčík, M. (2017). The Influence Of Marketing Communication
On Financial Situation Of The Company –A Case From Automobile Industry.
Procedia Engineering 192: 148-153. doi:10.1016/j.proeng.2017.06.026.
Kasiri, L. A., Cheng, K. T. G., Sambasivan, M., & Sidin, S. M. (2017).
Integration of standardization and customization: Impact on service
quality, customer satisfaction, and loyalty. Journal of Retailing and Consumer
Services, 35, 91-97.
Murphy, H. C., Chen, M. M., & Shapiro, T. (2017). Digital marketing
performance: How effective are the tactics and metrics used by hotels?.
CAUTHE 2017: Time For Big Ideas? Re-thinking The Field For Tomorrow, 255.
Paraschivescu, A. O., & Cotîrleț, P. C. (2015). Quality Continuous
Improvement Strategies Kaizen Strategy--Comparative Analysis. Economy
Transdisciplinarity Cognition, 18(1).
Sá, F., Rocha, Á., & Cota, M. P. (2016). From the quality of traditional services
to the quality of local e-Government online services: A literature review.
Government Information Quarterly, 33(1), 149-160.