Detailed Marketing Strategy Report: Woolsworth Baby Care Products

This report outlines a marketing strategy for Woolsworth's new baby skin care product line. The strategy focuses on increasing sales, generating market profit, and attracting new customers. It includes a situation analysis, defining the target market as children, and highlighting the unique value proposition of high-quality baby skin care products. The marketing mix encompasses product, pricing, place, and promotion strategies. The report details three specific marketing strategies: social media marketing, newspaper and radio advertising, and email marketing. Each strategy includes alignment with the organization's direction, feasibility, budget, resource acquisition plans, milestones, risk assessment, and cost-benefit analysis. The report concludes with a recommendation for social media and newspaper advertising to reach a broader audience, along with a sample email to the marketing manager summarizing the proposed strategies. The report also includes references to relevant marketing literature.