This report provides a comprehensive analysis of Woolworths' e-business applications, with a specific focus on the implementation of artificial intelligence (AI) to enhance its online supermarket operations. It begins with an overview of Woolworths' current e-commerce operations, highlighting its product offerings and market position. The report then delves into the reasons why AI is crucial for Woolworths' survival, including enhanced automation, the reduction of human tasks, the automation of customer interactions, and the effective utilization of data mining. It details the specific procedures Woolworths employs in utilizing AI, such as the implementation of the conversational AI platform, Olive, and its digital arm, WooliesX. The report also references Woolworths' application for Google Assistant, showcasing its innovative approach to improving customer experiences through voice commands. The report also mentions the use of assortment intelligence tools for pricing strategies. The report concludes with a summary of the key findings and recommendations for Woolworths' continued AI integration. The report is a student submission to Desklib, a platform providing AI-based study tools and resources.
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