PricingBlogAbout Us

Business Strategy Analysis Report: Woolworths vs Aldi Comparison

Verified

Added on  2023/01/19

|8
|1659
|21
Report
AI Summary
This report provides a strategic analysis of Woolworths, Australia's largest retail store, and compares its business strategies with those of Aldi. The analysis explores the competitive landscape, market share, and the factors contributing to Woolworths' advantage. The report delves into key aspects such as strategic planning, market analysis, and competitive positioning. It examines how Woolworths gains a competitive edge through customer satisfaction, fresh food offerings, and effective retail strategies. The study also addresses the research question of Woolworths' competitive positioning strategies relative to Aldi, identifying the strengths and weaknesses of each company. The report includes a team charter outlining goals, responsibilities, and expectations for the research project, along with a list of references for further reading.
Document Page
Business
strategy
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
Table of Contents
Why this topic interests your team..............................................................................................3
Relevant Literature......................................................................................................................3
Define the Research Problem that your team intends to address................................................4
Research question that team will be seeking to answer through your research project..............5
Team Charter ..............................................................................................................................5
Woolworths- Australian Largest Retail Store, a Strategic Analysis Report. 2019. [Online].
Available through:<https://nabarajworks.wordpress.com/2018/10/04/woolworths-australian-
largest-retail-store-a-strategic-analysis-report/>..............................................................................8
Document Page
Why this topic interests your team
This is an very interesting topic and understanding about this topic will help in
developing more knowledge about strategies. This research will helps in getting more
understanding about how different company use different business strategies in order to
gain competitive advantage over other rival companies. Business strategy can be
define as a set of action or decisions which helps in achieving specific goals or objective
of organisation (Brewster, 2017). This refers to master plan of company that leads to
managing activities as well as accomplish desired aims. It is very important for an
organisation to develop effective business strategies in order to gain completive
advantage from other rival companies.
Aim:
To analyse business strategic practices that aid an organisation to gain
competitive advantage. A research analysis and comparative study on Woolworth's and
Aldi.
Objectives:
 To analyse the concept of business strategic practices.
 To identify how an organisation can gain maximum competitive advantages by
implementing different strategies in their business activities.
Question:
 What is the concept of business strategic practices.
 How an organisation can gain maximum competitive advantages by
implementing different strategies in their business activities.
Relevant Literature
The concept of business strategic practices
As per the views of Nicolas Kachaner, 2016 Strategic planning is an
organisational process that assist them to implement immediate changes in order to
attain future targets and goals (Four Best Practices for Strategic Planning, 2019). Main
objectives of such planning practices is to get appropriate outcomes which are based on
organisational growth. Before implementing any change, management of firm requires

⊘ This is a preview!⊘

Do you want full access?

icon

Trusted by 1+ million students worldwide

Document Page
to explore different strategies through which they can identify best suitable option for
their firm.
How an organisation can gain maximum competitive advantages
As per the views of Media Team, 2018 the latest update in the report of
supermarket and grocery store industry. As per the IBIS world has revealed the latest
updates in this industry which includes $ 102.0 billions and has employees over
360,000. this industry is expected to grow by 2.2% because of increasing demand in
premium food products such as organic fruit as well as vegetables. Major player in this
industry are Woolworth, Coles, ADLI, Metcash (IBISWorld reveals state of the
supermarkets and grocery industry, 2019). From the data provided it has be identifyied
that Woolworths company occupy the most of market share that is 37.2% where as
ALDI company has only 9.2% market share.
As per the business report of Woolworth, the major focus of this company is on
the retail and financial services provided by upper and middle income group of
customers (Woolworths- Australian Largest Retail Store, a Strategic Analysis Report,
2019. ). Capabilities and competency of company can be analysed thought internal as
well as external market analysis. By analysing competitive environment company can
identify its strengths and weakness as well as several opportunities and threat in market
area.
As per the news view Woolworths is paying maximum attention to put their
customers as well as consider customer satisfaction at their first priority (Woolworths
Food Group’s plan to get customers to put us first). This has helped company in gaining
trust from its customers and gaining maximum market share
Define the Research Problem that your team intends to address
As per the above report it has been analysed that major problem that team is
expected to identify is reason of Woolworth competitive advantage over its rival
company ALDI. There are a various reason why ALDI company is not able to grow
market share as well as gain competitive advantage in front of its competitors company
Woolworths. Woolworth is one of the largest supermarket and grocery store chain which
was established in 1924. this company has increased its leads as a top grocery retailer
of Australia and it has helped it in increasing market share. ALDI is lacking in some area
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
such as price, convenience, quality and meet with shopping experience of customers.
Woolworths has build strong leads in key fresh food categories as well as gain trust
from customers (Cavusgil and et. al., 2014). It is holding largest market share in Sydney
in dollar terms by providing fresh deli, bread, meat, fruits, vegetables and so on. This is
one of the major reason Woolworths of ahead of its rival companies.
Research question that team will be seeking to answer through your research project
The group is seeking the answer of the question that is “What is the competitive
positioning strategies of Woolworths over ALDI”. Through this they can easy identify
comparative business strategy of both organisation.
Team Charter
1. Explain the team’s agreed goals and timeline for completion.
The goal is to conduct an effective research as well as find important information
that will help organisation. Due date to complete this research is 4 months and meeting
milestones includes academic articles, business reports and relevant current news.
2. Who is responsible for each activity?
Team leader is responsible for each and every activity conducted in this
research.
3. What particular team-roles will each member contribute to the team?
Members are responsible for collecting relevant data. Researcher is responsible
for interpreting and analysing important information from data. Team leader is
responsible for managing all task conducted by team members.
4. What are your team’s expectations regarding meeting attendance?
Teams expectations regarding meeting is to be on time as well as share
information about research with other team members and solve each other's problems.
5. What process will team members follow if they have an emergency and cannot
attend a team meeting or complete their individual work promised to the team?
When team-member cannot attend meeting due to emergency they can connect
with team leaders to other team-member in order to gain information what they have
missed. A proper report is developed after each and every meeting which will helps
absentees to get information about team meetings.
Document Page
6. What are your team’s expectations regarding the quality of team members’
preparation for team meetings?
Exceptions from team member regarding their preparation for team meetings is
that they provide high quality information and conducted in depth research about topic.
7. What are your team’s expectations regarding team members’ ideas,
interactions with the team, cooperation, attitudes, and team-member
contributions in general?
Expectation from team member is that they interacted with each other and share
ideas so that whole team can work effectively. They must have positive attitude towards
their work and helps each other in order to contribute most in research.
8. How will your team ensure that members contribute as expected to the team
and that the team performs as expected?
Team-member has worked as per requirement and their contribution has met
with the exceptions. They has positive attitude towards their work and develop
knowledge though in depth research.
9. How will your team reward members who do well and how will you collectively
manage members whose performance is below expectations?
Team members can be rewards by giving more power and decision making right
to them. This will help in motivating them as well as encourage to work more effectively
and efficiently. Team members who were performing below exception needs to be
provided a proper guideline and direction so that they can meet with exceptions. It is
very important to identify and analyse the problem faced by these team member as well
as solve their problem in order to improve their work quality.
10. Add any other team agreements and commitments here
Team has developed agreements that each and every team-member have to
attend meet and present their idea in front of others. Team agreement also includes
about the list of holidays and leaves available to team members.

⊘ This is a preview!⊘

Do you want full access?

icon

Trusted by 1+ million students worldwide

Document Page
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
REFERANCES
Brewster, C., 2017. The integration of human resource management and corporate
strategy. In Policy and practice in European human resource management (pp.
22-35). Routledge.
Cavusgil, S. T. and et. al., 2014. International business. Pearson Australia.
Chang, J. F., 2016. Business process management systems: strategy and
implementation. Auerbach Publications.
Online
Four Best Practices for Strategic Planning. 2019. [Online]. Available through:<
https://www.bcg.com/publications/2016/growth-four-best-practices-strategic-
planning.aspx >.
IBISWorld reveals state of the supermarkets and grocery industry. 2019. [Online].
Available though:<https://www.ibisworld.com/industry-insider/press-releases/
checkout-update-q1-2018-ibisworld-reveals-the-state-of-play-in-the-
supermarkets-and-grocery-stores-industry/>.
Woolworths- Australian Largest Retail Store, a Strategic Analysis Report. 2019.
[Online]. Available
through:<https://nabarajworks.wordpress.com/2018/10/04/woolworths-
australian-largest-retail-store-a-strategic-analysis-report/>
Woolworths Food Group’s plan to get customers to put us first. 2019. [Online]. Available
though:<https://www.woolworthsgroup.com.au/page/media/Latest_News/
Woolworths_Food_Group
%E2%80%99s_plan_to_get_customers_to_put_us_first>.
chevron_up_icon
1 out of 8
circle_padding
hide_on_mobile
zoom_out_icon
logo.png

Your All-in-One AI-Powered Toolkit for Academic Success.

  +13062052269
info@desklib.com

Available 24*7 on WhatsApp / Email

[object Object]
Unlock your academic potential

Copyright © 2020–2025 A2Z Services. All Rights Reserved. Developed and managed by ZUCOL.