Marketing Communication Strategies: Woolworths vs Amazon Report

This report provides a comprehensive comparison of marketing communication strategies employed by Woolworths and Amazon. It begins with an executive summary and an introduction to marketing communication, highlighting the methods used by each company. The report details non-electronic communication methods such as newspaper, sales promotion, and magazines, used by both companies. It then explores electronic media and communication strategies, focusing on social media marketing, television ads, search marketing, display advertising, and email marketing. A SWOT analysis is conducted for both Woolworths and Amazon, evaluating their strengths, weaknesses, opportunities, and threats. The report includes an analysis and comparison of the two companies' approaches, followed by specific recommendations for Woolworths and Amazon. The report concludes with a discussion on the importance of effective marketing communication and provides a list of references.

INTERPERSONAL AND E-
COMMUNICATION

It is a traditional method that does not include any
form of digital appliances
Woolworths
Newspaper
Loyalty schemes
Sales Promotion
Magazines
Hoardings and billboards (Sugathan, 2018).
Amazon
Sales promotion
Newspaper
Publicity
Magazine
Non-electronic communication
methods

Modern method in which the digital methods are
used
Woolworths
Social media marketing
Television ads
Electronic media and
communication strategies-

Amazon
Television
Search marketing
Display advertising
Email marketing
Social media marketing
Electronic media and communication strategies-

 Woolworths
SWOT analysis
Strength
 Strong non-electronic
communication
 Customer loyalty
 Physical experience
 Managing perception
 Customer relationship
Weaknesses
 Not clear positioning
 Increased
competition
Opportunities
• Enhanced online
presence
• Customer
engagement and
enhanced store
experience.
Threat
• Increase in
competition
• Price wars
(woolworthsgroup,
2018).

Amazon
SWOT analysis
Strength
Glocal strategy
Customer trust
Strong online
presence
Weaknesses
Physical presence
Shrinking margins
Opportunities
Brick and mortar
Non electronic
communication
(Amazon, 2018).
Threat
Imitable strategy
Limited approach to
customer

• Woolworths using non-electronic and traditional
devices
• Amazon use electronic mode of communication
• Amazon reach across the globe
• Woolworths have physical store due to which
increases demand of social media becomes the
threat for the company
Analysis and
comparison

Woolworths
Increased promotional activities
Specific target
Increase customer engagement
Amazon
Physical presence
Use of more non-electronic devices
Recommendations

 Sugathan, P., 2018. Does Marketing Make Sales Superfluous?
Revisiting Levitt and Drucker. Academy of Marketing Studies
Journal, 22(2), pp.1-5.
 Johnson, S.R., Pas, E.T., Bradshaw, C.P. and Ialongo, N.S., 2018.
Promoting teachers’ implementation of classroom-based
prevention programming through coaching: The mediating role of
the coach–teacher relationship. Administration and Policy in
Mental Health and Mental Health Services Research, 45(3),
pp.404-416.
 Amazon, 2018. aboutamazon. [Online] Available at:
https://www.aboutamazon.in/?
utm_source=gateway&utm_medium=footer
 woolworthsgroup, 2018. Our Businesses. [Online] Available at:
https://www.woolworthsgroup.com.au/page/about-us/our-brands/
References