Woolworths CSR Report: Strategies, Initiatives, and Expansion Plans

This report examines Woolworths' Corporate Social Responsibility (CSR) initiatives, focusing on their current practices and future strategies, particularly in the context of expanding into the Asian market. It provides an overview of the company's aims, which include increasing market share in emerging economies by leveraging its supermarket business. The report discusses Woolworths' CSR strategies, such as the 'Corporate Social Responsibility 2020' plan, and highlights their efforts in areas like zero food wastage, fair wages, and environmental protection through reduced plastic use and carbon emissions. Furthermore, it suggests innovative ideas, such as strategic alliances, to strengthen their position in the Asian market and build long-term stakeholder relationships. The conclusion emphasizes the importance of CSR for successful business operations and the need for a clear aim and customer base for effective market expansion. References include academic journals and books that support the analysis of CSR practices within the context of Woolworths' business operations and expansion plans.

ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................5
REFRENCES...................................................................................................................................6

INTRODUCTION
Corporate Social Responsibility is a broad concept that help the business to boost up their
activities and benefit the society by establishing strong relation between the employee and
employer. It manages the operation of business by safeguarding the interest of stakeholder in
order to maintain better image and gain sustainable development. For better understanding
Woolworths company has been selected whose headquarter is in Australia and perform the
operation in all over the world. Thus, the company conduct retail business and captures huge
customer base in order to maintain the goodwill by promoting environmental friendly activity
(Asif and et. al., 2013). This report include the existing CSR activity which adopted by company
and how it can come up with innovation idea in order to function in Asian market.
MAIN BODY
There are various multinational business which operate in various developing as well as
developed market. The role of these organisation is not only confined to earn enormous amount
of profitability but it also take the responsibility to function for the welfare of environment,
society as well as employees. This enhances the image of company within public and help to
bind long term relation with internal and external stakeholder. As Woolworth company perform
business all over the world with the help of its physical retail store or online business so it is
essential to run the CSR programme and work for the unprivileged part of society to gain better
position.
Aim of company
The aim of Woolworth company is to widen up its market share by expand the
supermarket business within emerging economies which can be the potential market for firm and
help them to enhance their profitability ratio (Crane, Matten and Spence, 2019). Thus, the
company can strengthen its image in Asian market by offering varieties of product to customer
and promote the CSR activity to build better experience of audience.
Company
Woolworth group prepare several strategies like Corporate Social Responsibility 2020
where the internal management continuously makes desirable strategy for the effective
functioning of business. For instance, the company works for healthy planet and in order to do
so it works for the zero wastage of food by delivering the over stock to unprivileged part of

society. It is basically a public listed company which make significant effort to bind long term
relation with stakeholder by indulging into CSR activity in order to gain the trsuts of customre,
government, investor and so on.
Countries to operate international business
Woolworth internation company employee huge number of staff in various geographical
market in order to enhance the footfall of company. Within Asian market the company can
expand can expand its business in India and China. These are the potential market which has
huge number of population that are more likely to adopt the innovative brand. Thus, with the
help of digitalisation respective company can build its image successfully because their it get the
space to showcase their offering and CSR initiative taken by it (Hilson, 2012).
Innovative idea
The goal of Woolworth company is to engage the stakeholder and adopt various CSR
activity in order to maintain the long term relation with stakeholder and formulate long term
relation effectively. Initially, the company adopt various CSR activity like the company offer fair
wages to the employee on the basis of their work along with that it it does not create the gender
discrimination amongst the employee (Servaes and Tamayo, 2013). Moreover, in order to make
healthy future the company encourage the children to have a pieces of different fruit so that they
develop good taste. Further, they share their revenue or make donation to the required section of
society and reduces the emission of carbon and use of plastic bags for the safety of an
environment.
Moreover, the competitor of Woolworth company that is Tesco again adopt the CSR
practices in order to maintain the adequate function of an environment. Such as it make effort to
reduce the emission of greenhouse gases and recycle the plastic waste for the healthier future.
The company involve in various charity programme where it offer the good and clothing to the
required section of society.
Innovation idea
In order to fulfil the objective or aim and maintain sound position in Asian market
Woolworth company can form strategic alliance with the similar type of industry that has sound
position in the market. This can therefore help to reach in every corner of countries also the
company need to continuously work on its CSR activity as it has various advantage like help to

share good relation between employer and employee and involve the stakeholder to gain long
term sustainable development ( Hopkins, 2012).
CONCLUSION
From the above report it has been concluded that CSR initiative can help the business as
well as its surrounding to carry on business processes successfully. In order to launch the new
business idea the company needs to have clear aim and essential customer base to gain the vital
position in different geographical market.

REFRENCES
Books and Journal
Asif, M. and et. al., 2013. An integrated management systems approach to corporate social
responsibility. Journal of cleaner production. 56. pp.7-17.
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social responsibility: Readings and
cases in a global context. Routledge.
Hilson, G., 2012. Corporate Social Responsibility in the extractive industries: Experiences from
developing countries. Resources Policy. 37(2). pp.131-137.
Hopkins, M., 2012. The planetary bargain: Corporate social responsibility matters. Routledge.
Servaes, H. and Tamayo, A., 2013. The impact of corporate social responsibility on firm value:
The role of customer awareness. Management science. 59(5). pp.1045-1061.