This report provides a comprehensive analysis of Woolworths Group Limited, a leading Australian retail company. It begins with an overview of the company's background, including its mission to deliver quality products and services. The analysis then delves into Woolworths' business strategy, utilizing Porter's five forces model to assess industry factors and examining its cost leadership and differentiation strategies. Finally, the report evaluates the accounting quality of Woolworths by assessing its key accounting policies, such as consolidation, revenue recognition, inventory valuation, and depreciation, along with its application of accounting estimates. The report references financial data from 2006 to 2018, providing insights into the company's performance and strategic direction.