Comprehensive Report: Woolworths Limited's Strategy and Business Model

This report provides a comprehensive analysis of Woolworths Limited's organization strategy and business model. It begins with an executive summary and an introduction outlining the report's purpose. The core of the report details Woolworths' strategy, including its mission and vision, and its approach to operations, marketing, and product development. It examines the company's innovation, growth strategies, and change management processes, emphasizing its focus on customer needs and technological advancements like online platforms and mobile apps. The report further analyzes Woolworths' strategic implementation, highlighting its daily low-price strategy and employee training programs. Finally, it concludes with recommendations for future performance improvement, including areas of focus such as operational improvements, employee engagement, and goal setting. The report underscores the importance of adaptation, continuous improvement, and customer-centric strategies for sustained success in the competitive retail market.

Organization strategy and business model of Woolworths limited 1
Organization Strategy and Business Model of Woolworths Limited
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Organization strategy and business model of Woolworths limited 2
Executive summary
Starting the new business operations by Woolworths Limited needs a careful planning to
maximize the chance of operational success. It is clear that several businesses are unable to make
huge revenue in their operations and fail within the first few years of their operations.
Appropriate business strategy together with a model of business of Woolworths Corporation
relates to company’s concept that is significant to the processes of planning along with business
management. This examination focuses on describing specific outlines on how Woolworths
limited undertakes its operations, development of the product, marketing, innovation, change,
implementation, strategies, and growth in its operations within marketplaces. Woolworths
limited concentrates on ideas of selling the wide range of products that comprises of clothing,
food, alongside home ware as well as digital products. Range of products that the company deals
with has made it to be one of the principal retail industries within Australian markets.
Introduction that summarizes the purpose of the report
Woolworth limited is the Australian retail organization that has extensive business
activities throughout New Zealand along with Australia. This research paperwork concentrates
on examining different strategy and business model that Woolworths limited are using in order to
achieve their set objectives during their operations in different markets (Arli, Dylke, Burgess,
Campus, and Soldo 2013). It is apparent that in the current business environment in the global
society, different firms or companies. For instance, Woolworths limited have to identify,
formulate, as well as execute different strategies of business in accord with political,
environmental, and linked business setting where it operates (Kasinitz 2016). The international
business development policy of Woolworth’s limited need to concentrate on organic
development within the homeland country and afterward with prominence on in-depth

Organization strategy and business model of Woolworths limited 3
investigation on management of chain of supply, challenges of delivery, and unique plans of
retail in nations in which it desires to develop its operations. The major purpose of this research
paperwork is to examine and recognize the range of business strategies alongside business
models by Woolworths limited.
Summary of the Woolworth’s limited strategy
The mission statement together with the main business strategy of Woolworths limited is
to distribute to different clients appropriate incident of shopping each moment. The company
improves its operations by focusing on its set vision. Whereas the vision of the organization is to
provide products as well as operations to its targeted and esteem clients all duration through
policies of price, fresh times of food strategies, with strategies of human supply (Tennent 2016).
Besides, the primary strategy of this company is to enhance efficiency and to be cost-effective.
In order to attain this strategy, the company has a focus on ideas of integration as well as the
implementation of diverse strategies that comprise of daily low charges strategy along with the
strategy of a product refresh. The strategy of daily low price strategy used by the company
concentrate on addressing and attempting to offer customers with daily lower prices through
reduction on every product that the organization offers. The company focuses on the usage of
technological advancement to allow its operations to be carried out in a twenty-four-hour
delivery strategy (Dos Santos, Svensson, and Padin 2013). The strategy needs to be backed up by
the fully automated ordering system that the company has developed. According to study by
Scott, Singh, Toribio, Lee, and Groves (2017), the worker of this organization uses handheld
ordering tools that are utilized on a daily assist in-store and allows orders to be achieved within a
short duration. The idea has been of great significance as it helps the operation of the company to

Organization strategy and business model of Woolworths limited 4
reduce instances of reduced stocking holding and cost while meeting different needs of various
customers.
Woolworths offers a wide range of initiatives that assist in attaining the better as well as
more business setting that is sustainable. The staff of the organization also has a great
opportunity to receive effective training. Every staff is needed to possess the right knowledge
and understanding of different techniques of handling a company’s product such as food and
house wares (Dannin 2013). Therefore, Woolworths limited and its operations concentrate on
different sectors that are essential for their business operations. For instance, the major area that
the company focuses on includes their targeted and esteemed customers, their operations, and
their workers, together with their appropriate strategy of conducting business (Ngwakwe 2014).
Therefore, by scrutinizing and analysis of organization plan together models of business of
Woolworths Corporation show that it is clear that the corporation posses the excellent strategy
and overall it has received a lot of thought to enhance the business in varied aspects.
Specific outline on how Woolworths limited undertakes; operations, marketing, product
development, innovation, growth, change, strategic, implementation
Operations of Woolworths limited has taken into consideration the dynamic business
setting and concentrate on the implementation of the structure for attaining the shifting demands
of different customers. The business operations of this company are entirely driven by the
demands and desires of targeted customers (Liu and Dukes 2015). The present strategy of
advertising and business model used by the organization comprise of offering priority to every
customer. In the current times, the organization has recognize that one of essentials of marketing
aspect is that place policy requires to be varied for guarantying a high style of expediency to the
targeted customers (Simon and Leker 2016). The organization has been offering online sites,

Organization strategy and business model of Woolworths limited 5
mobile devices apps, virtual stores, together with new delivery options to complement operations
of its stores.
The strategy of promotion used by the organization remains to be one of the essential
aspects used to improve the organization’s marketing techniques by retaining its customers. In
order for the company to earn the loyalty of the customer, the organization and its management
has concentrated on organizing the public relation proposal throughout the idea of introducing a
program of daily rewards. The introduction is a way of offering an extensive range of exclusive
presents as well as advertisement in the markets (Lv and Zhang 2013). Besides, for the company
to develop innovations and strategies in its operations, it has focused on using the reactions of
different customers for establishing an important divergence to the clients by meeting the ever-
increasing needs for food products in different Australian markets and other global markets. The
results of the implementation of all these strategies by Woolworths Company are reflected in its
performance within the Australian and other markets (Tebekin 2018). It has been reported by
different researchers and marketing analysts that the accessible policy of marketing of
Woolworths Corporation is efficient and aid organizations towards attaining most of its targets.
Summary of recommendations that identify areas of focus and opportunity to enhance the
performance of Woolworth limited in the future
It is clear that the pace of change in operations of Woolworths limited is so fast that
mergers together with acquisitions are on the rise as one of the ideal techniques of attaining
strategic advancements. It is also clear that Woolworths limited perform an essential function in
the competitive industry within Australia (Kleindienst and Ramsauer 2016). Their application of
advanced equipment, methodologies, and different management practices are some of the areas

Organization strategy and business model of Woolworths limited 6
of focus that they need to ensure that they improve in order to be competitive around the global
society (Wang 2016). The other areas of focus and opportunity for operations consist of the
creation of the improved process of production and enhancing the model of receiving feedback
from different customers. The other areas of focus on operations of Woolworths comprise of
need to assign the team projects based on strengths of workers, engaging workers in every
operation of the company, and improvement on the manner of identification and removal of
different internal roadblocks. The company also focuses on offering common legal, accounting,
reporting, evaluation, as well as marketing support needed for every service group (Dos Santos
2014). Improvement on process and criteria used for recruitment is essential in operations of
Woolworths limited. There is a need to focus on improved criteria of recruiting workers. The
company also concentrates on the need to attain a consistent together with the coherent policy of
funding accomplished by significant metrics for performance evaluation. Such ideas need to be
established to assure a stable assistance business setting.
Recommendations
With different areas of focus and opportunities in operations of Woolworths limited, the
committee of its operations can offer the following recommendation to assist in guiding the
process of implementing such opportunities. Some of such strategies can comprise of developing
an enduring strategy, focusing on the expansion of operations that are governed by quality but
not quantity, engaging every stakeholder in operations, and identifying and removal of internal
roadblocks in operations (Dos Santos 2016). As stated by Arli, Dylke, Burgess, Campus, and
Soldo (2013), other recommendations comprise of setting of effective goals during operations,
beginning operations with the planning of every operation, creating the ongoing process, and
improving the productivity through appropriate management of goals of operations.

Organization strategy and business model of Woolworths limited 7
Additionally, the idea of gathering information concerning operations and desires of targeted and
esteemed customers of the company by the management from multiple sources if of huge
significance as it can aid in the process of boosting operations by understanding every need of a
client around the markets.
The idea of setting effective goals for operations is the basis that leads to an effective
process of performance of management within the company. The goals need to be clearly stated
and openly add to the success of business approach (de Satgé, Teichman, and Cristescu 2017).
The process of setting goals needs to start with the departmental leaders to support the general
strategy of conducting business. Additionally, management must begin their operations by
planning for their performance. Using the established operational goals as the foundation, idea of
performance can set the stage for the annual by communicating different targets of the
organization as well as setting the actionable plan to offer a guide for the workers to attain
operational goals successfully. As stated by Kasinitz (2016), management needs to focus on the
management of the performance of workers by focusing on enhancing the manner on how they
set operational goals, plan for their performance, monitor their performance, coach their
subordinates, and interacting with both customers and workers. The creation of such operations
of management in operations needs to be the ongoing and continuous process. The reactions that
are delivered when it is most relevant can enhance the process of learning as well as provide the
great opportunity to create any operational adjustment required to attain objectives. Nevertheless,
the focus on improving productivity through better management of organizational goals can be
of great significance in improving the operations of the company (Dos Santos 2014). Regular
tracking of operational goals allows for the chance to offer reaction as required, develop
variations to performance approaches, and attempt different barriers during operations.

Organization strategy and business model of Woolworths limited 8
Conclusion
This research paper has effectively provided insight into the development of organization
strategy and business model used by Woolworths limited that has made it to remain competitive
in the business society. It has been established through the above discussion that the organization
has been capable of managing significant advancement over the years within Australian and New
Zealand markets. The organization has concentrated on its customers together with their needs
for satisfying individuals that efficiently purchase their products. Woolworths Company has been
able to design an effective loyalty plan for retaining its base of customers. The wide products
that the company offers that comprise of food and other house wares has enabled the company to
gain a huge base of clients that need to purchase such products from time to time. The company
has set different recommendations to improve their operations so that they can remain ahead of
its arch rivals such as Aldi which is a German retailer that offers huge danger to operations of
Woolworths limited. Hence, it has been necessary to note that it’s vital for any company in the
current competitive world to focus on changing their marketing strategy in order to outdo their
rivals in the markets. Moreover, a company such as Woolworths needs to concentrate on
diversifying its range of products through innovation in order to meet the different needs of
customers. Addition to that, every company such as Woolworths needs to focus on adapting to
different competitive pricing for attracting more number of clients. It is also clear from this
discussion that an organization needs to adopt an effective strategy of promotion as a way of
ensuring sustainable advancement in future through ideas of maintaining its position in the
market as a leader.

Organization strategy and business model of Woolworths limited 9
List of References
Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E. (2013). Woolworths Australia And
Walmart Us: Best Practices In Supply Chain Collaboration. Journal of Economics, Business, and
Accountancy | Ventura, 16(1), pp.21-41.
Dannin, E. (2013). Book Review: Women Strikers Occupy Chain Store, Win Big: The 1937
Woolworth’s Sit-Down, by Dana Frank. Labor Studies Journal, 38(2), pp.165-166.
de Satgé, J., Teichman, K. and Cristescu, B. (2017). Competition and coexistence in a small
carnivore guild. Oecologia, 184(4), pp.873-884.
Dos Santos, M. (2016). Minimizing the business impact on the natural environment. European
Business Review, 23(4), pp.384-391.
Dos Santos, M., Svensson, G. and Padin, C. (2013). Indicators of sustainable business practices:
Woolworths in South Africa. Supply Chain Management: An International Journal, 18(1),
pp.104-108.
Kasinitz, P. (2016). Lunch at Woolworth's? LBGT America After Marriage Equality.
Sociological Forum, 31(4), pp.1140-1142.
Kleindienst, M. and Ramsauer, C. (2016). SMEs and Industry 4.0 – Introducing a KPI based
Procedure Model to identify Focus Areas in Manufacturing Industry. Athens Journal of Business
& Economics, 2(2), pp.109-122.

Organization strategy and business model of Woolworths limited 10
Liu, L. and Dukes, A. (2015). Consumer Search with Limited Product Evaluation. Journal of
Economics & Management Strategy, 25(1), pp.32-55.
Lv, L. and Zhang, Z. (2013). A Selfish Linear Precoding Strategy for Downlink Two-User
MIMO Systems Using Limited Rate Feedback. Journal of Networks, 8(7), pp.14-98.
Dos Santos (2014). Global warming mitigation promotes corporate entrepreneurship within
Woolworths’ supply chain. African Journal Of Business ManagEMENT, 6(31), p.2.
Ngwakwe, C. (2014). Corporate Social Investment – Good Business And Good Revenue: The
Case Of Woolworths Holdings Ltd South Africa. Risk Governance and Control: Financial
Markets & Institutions, 4(4), p.1.
Scott, A., Singh, M., Toribio, J., Lee, A. and Groves, P. (2017). Comparisons of management
practices and farm design on Australian commercial layer and meat chicken farms: Cage, barn
and free range. PLOS ONE, 12(11), p.e0188505.
Simon, H. and Leker, J. (2016). Using Startup Communication For Opportunity Recognition —
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Tebekin, A. (2018). Management Of The Strategy Of Business Of The Organization On The
Basis Of Model Of Life Cycle Of J. Gardner. Business Strategies, (5), pp.03-10.
Tennent, K. (2016). When the shopping was good: Woolworths and the Irish main street.
Business History, 56(5), pp.855-857.

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Wang, S. (2016). Limited Price Delegation: The Most Profitable Strategy under Competition.
SSRN Electronic Journal, 1(2), pp. 5-37.