Woolworths Supermarket Business Development Report: [Year]

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[Year]
[Document title]
[Document subtitle]
Hector Elias

Table of Contents
Current state of [Organisation’s Name].................................................................................2
SWOT analysis for [organisation’s name].............................................................................3
Business Model Canvas – [organisation’s name]..................................................................4
Proposed future state – [organisation’s name]......................................................................5
Overview....................................................................................................................................5
Key performance indicators.......................................................................................................5
Metrics........................................................................................................................................5
Key stakeholders......................................................................................................................6
Risk Register.............................................................................................................................7
References..................................................................................................................................8
Marking Criteria.........................................................................................................................9

Current state of [Organisation’s Name]
Woolworths is an Australian supermarket or grocery store. It is founded in 1924 and its chain
continuous till now. It is most perspective in selling different products which includes fruit,
meat, vegetables, food, stationery item, beauty products, baby supplies etc. Its existing stories
are around 1000 within Australia. It provides its service in online and home shop. Its slogan
“The fresh food people” campaign represents that it provides 96% fresh product. It is the
most leading or growing organization in Australia. It aims to maximise the customer
relationship by providing efficient service and product in the existing market. They build this
relationship by proper team-building approach (Woolworth, 2019).
Its current strategic plan to attract a new customer is to introduce or launched drink business.
It is an innovative business approach which accelerates the business. Its brand image is
already a leading proposition in the market. For this strategy organization appointed new
managing director which can achieve its target rate. The innovative concept brings
development in the Woolworths. Online order increases the sales rate among the Australia
market. It helps in continuous growth in the national and international market. Its customer
and partnership relations are the most appreciating. These new approaches and strategies are
increasing market share and build trust. It reduces the level of threat in the organization.

SWOT analysis for [organisation’s name]
Strength
Policies of employees: It is the most important aspect which makes them different from other
company. Woolworths provide efficient and effective training to its employees. It increases
the job satisfaction to employees and employer as well. It has been notified that there were no
issue faced by the salary or plans developed for the employees. It creates strong bonding of
employees towards organization (Azis,et.al., 2019).
Market share: In Australia, the Woolworths holds 80% share of retail business. It helps to
reduce the threat of competition of new and existing competitor. It also represent that
Woolworths represent strong leadership style in the existing market.
Promotion: It is the most favourable organization in Australia which provides weekly
promotion to its employees. It encourages or motivates employees to make their service
efficient (Desai,2019).
Capability to manage perception: Woolworths having ability to manage its perception. It
helps to resolve the financial and income instability. It approximately manages 55% of
middle class segment.
Weakness
Different behaviour towards investors: It has been noticed weakness that Woolworths
have partial behaviour in its investors. It gives a negative impact on future service. The
regular and loyal investor gets appropriate attention and requesting letter to the
investor. From this behavioural difference, most of the investor some time rejects the
proposal from Woolworths.
Price gap in the same product: Everybody knows that price gapping occurred due to
the quality of the product. It develops confusion in the mind of customers. It may
decrease the loyal customer rate in the exiting market. It also undergoes in price wars
because other supermarkets provides the same product at less price.
Opportunities

Experience: It is one of the leading features of Woolworths that it has large experience
in the same sector. It applies its experience in globalization. It is the most effective
opportunities by which it maximises its trend all over the world.
Market Development: It decreases the fear of trend and new competitor. The regular
market development initiates for achieving the desired goals and objective as per the
market trend. It helps to dilution with the existing market which helps to complete the
expectation of its regular customer.
Online Market: Woolworths is the already leading name in the world. It increases the
sales rate and it requires fewer promotions. Because, its already well-known brand all
over the world. It helps to reduce the cost of brand awareness and maximise the income
rate from this approach.
Threat
Lack of innovation: Woolworths provide its constant from last so many years. There is
no development in terms of innovative product or service which is uniquely defined by
the organization itself. It is the most effective threat which may cause a misleading growth
in the company.
E-commerce: Online shopping is the most approaching threat for Woolworths because
nowadays, most of the people prefer online shopping. Its impact on the supermarket and
Woolworths already has a large number of stores. Its investment rate is higher, it has the fear
that it will cover up its investment or not.
Change in consumer behaviour: As earlier time, the customer is monthly or weekly
shopping habit. Nowadays, mostly customer is not able to shopping on a weekly basis. Their
impacts are on Woolworth's sales rate.

Business Model Canvas – [organisation’s name]
Key Partners
 Jamie's
Ministry(Food
Australia)
 Australia
Cricket
 Fruitnet.co
m
 HSBC
Holding Plc
 Online
media
 Supplier of
all the products
Key Activities
 Focuses on
selling different
product
 Establish
connection
between customer
 Develop
innovative
approach
 Introductio
n of new product
selling technique
 Online
order and keep
record of day to
day activity
 Complete
history of
purchasing
Value
Proposition
 Feedback
policy from its
customer
regarding the
provided service
and product
 Reduce
time in
providing
service
 Maintain
the bulk order
 Keep
account logs of
daily purchase
 Efficient
delivery in
online order
(Vidgen et.al.,
2019)
Customer
Relationship
 Provide
occasional offers
and cash back
 Remind
shopping via
mail or SMS
 Resolve
their query or
issues in a same
time
 Transpar
ency in service
 Feedbac
k or exit form
Customer
Segment
Working
Students
Old age
people
Hotel
employees
Key Resource
 Dependabl
e and trustworthy
supplier
 Efficient
Channels
 Home
delivery of
online order
 Retail

storage space
 Facility of
transportation
 Bargaining
prices from the
suppliers
stores
Cost Structure
 Initial capital
 Transportation cost
 Marketing
 Storage costing
Revenue Margin
 Advertisement on website of
supermarket
 Margin over product
 Special offers
 Advertise by vehicle transport

Proposed future state – [organisation’s name]
Overview
The Woolworths Supermarkets have the good organisational strategy which is helpful to
promote their service in the international market and this company have the effective service
which automatically attracts the customers in the effective way. The company have the good
and unique insight in the future supermarket shopping which provides the learning that the
company have the ability to process the company in the effective way (Bajracharya &
Hastings, 2015). The Woolworths Company have proposed the future plan that is based on
the learning that the company shifts their fresh and hyper local produce through the aid of the
new technologies (Hepworth & Newman, 2019). This is helpful for the grocery shopping
make the more immersive and innovative for the customers so that they get the good
experience in the effective way.
The company make the commissioned survey in the national level so that the company follow
their service according to the Australian’s current shopping habit so that the potential
customers connected to the company on the long-term period (Parker, 2015). This is helpful
for the company for the long run so that the company get the higher benefits in the effective
way. The Woolworths Company already predicted that the company make the focus on the
habit of predicted purchasing which provides the learning that the Generation Alpha is the
new approach which is helpful to provides the fresh foods to the customers in the effective
way (Pollock, et. al., 2018). The new technology which planned to implement in the system is
helpful in the home delivery and purchasing the food on online platform so that the customers
enjoy the fresh food and also shift the perception of the local products.
On the other hand, the company also planned to adopt the hybrid approach in the system so
that the customer gets the easy to properly order the food products and get the product on
time with the effective beneficial service (Bepari & Mollik, 2016). But this is also concluded
that the value of the money will be persisted paramount because the financial pressures is still
the same for the Aussie families which also give impact on the future perspective (Parker, et.
al., 2018). The 90 year of history, the company celebrate the effective results and also have
the ability to consist the changes in the demographic of Australia in the effective way.

Key performance indicators
The proper key performance indicators of the Woolworths is the effective valuable financial
trends which is helpful to increase the performance of the company in the effective way
which is mention in the below section:
 Cash flow: The cash flow is the main element which is helpful in the working with
the potential customers so that the company can manage their daily and seasonal cash flow in
the effective way. This based on the internal forecast so that the company can projection the
supplement each statement income which provides the learning that the company achieve the
particular point and it improvise on the effective way. This process helpful to includes the
store modelling project and costs of increasing labour is helpful to union agreement in the
effective way. This is helpful to involve the accelerated depreciation in the cash flow so that
the company get the more advantages in the benefits with the proper manner. The proper cash
flow proposes the current operating condition in the duration of the budget planning so that
reduce the impact of issues in the calculation.
 Inventory: The management of inventory is the crux of the entire business of the
grocery store so that the company should maintain the inventory management in the effective
way so that the company can manage the shrinkage and also increase the cost of the
distributors effectively. This is also necessary that the company should make focus on the
inventory shrink so that the company intent of decreasing so that the company can control the
various aspect to get the higher profit in the effective way (Methner, et. al., 2015). The
inventory level monitored by the aid of the strict policies which is helpful to process the
company in the effective way and make the long run to get the profit in the proper manner.
The inventory is helpful in the internal control which matches the purchase amount with the
receipt of the shipment so that identify the arrive of the product on time or not. The inventory
is helpful to shrink the goal on the effective way to place the target into the target which is
less than 1% of sale. The sale in between the 1% and 2% is acceptable which is good for the
monetary success of the Woolworths Company. The inventory is helpful in the KPI to
monitor the proper economic level of the store and also except the changes in the proper
layout.
 Gross margin: This is also the main focus of the key performance indicators which is
helpful to identify the competition in the pricing process and stay the gross margin in the
effective way so that the company has the low as the 25% industry average. This is helpful to

produce the expected price of the product increase in between 1% and 2% so that the
company get the good result at the end. For an example, the German companies such as Lidl
and Aldi are the purchasing power in the behind of Amazon so that company get the good
support by the online shopping site to get the higher attention by the customers in the proper
way (Methner, et. al., 2015). The inventory management is the best way to continue the
invent of the money in the business so that the company drive the sales through the fine line
of monitoring. This is helpful to extend the business from the penny business to make the net
profit in between the 1% to 2% range to maintain the price according to the customers.
Metrics
The performance metrics of the Woolworths Company is quite effective which is helpful to
analyse the recent performance of the company and their employee’s status in the effective
way which is helpful to improvise the company in the effective way (Gandhi & Dalvadi,
2017). The Woolworths Company uses the metrics as make the comparison of the marketing
performance which is helpful to take the effective decision in the proper way to build the
proper brand name in the competitive market. This is also helpful to promote the product of
the Woolworths Company in the effective way and explicitly to influence the behaviour of
the company in the eventual way. So, there is some performance metrics which is mention in
the below section:
 Financial metrics: The company have the financial metrics which include the sales,
net profit, return of investment and revenue as measuring the opposed to the other metrics
which is helpful to deal with the tangible numbers in the effective way (Gandhi & Dalvadi,
2017). This also plays a role in the performance of the company in the competitive market
and this is also helpful to identify the share price of the company when it connected with the
M & C Saatchi in the year 2001. The company decide to lead the business in the competitive
market so that the market shar can be move in the agencies to identify the performance.
 Behavioural metrics: This metrics is helpful to measure the behaviour of the
customers which is helpful to related the consumption of the product which is related to the
brand to purchase the customer lifetime value and quantities in the proper manner. The
reward of the Woolworths Company decides to allow the spoke person so that they can
significantly increase the program of the company and this is helpful to encourage the good
result (Gandhi & Dalvadi, 2017).

 Memory metrics: This metrics is useful to identify the brand awareness, satisfaction
of customers and attitudes of the company in the eventual way. This is also helpful to
massive jump of the brand awareness so that the company can annoyingly in the clear way to
down the ad of the campaign in the effective way. This is also helpful to prove the benefits so
that they can easily relaunch the fresh food in the effective way. The company decide to
relaunch the products so that the company remind the customers about the famous products to
make the company more look stagnant in the fresh idea.