MBA600 Capstone: Woolworths' Strategy, Operations, and Growth Report

This report provides a comprehensive analysis of Woolworths' strategy and business model, examining key aspects such as customer focus, operational strategies, employee initiatives, and overall business approach. It delves into Woolworths' strategies for customers, operations, and employees, highlighting their commitment to customer centricity, operational efficiency, and employee empowerment. The report further explores Woolworths' operational strategies, including market expansion, cost reduction, and simplification of the business model, as well as their strategies for sustainable farming and energy conservation. It also details the process of formulating an effective strategy, involving fact-gathering, vision development, objective identification, tactical planning, and performance management. The report concludes with recommendations for enhancing Woolworths' performance, emphasizing the importance of strategic alliances, cost leadership, and customer-centric approaches, and highlighting various marketing and promotional strategies. The report also outlines the organization's undertaking in terms of operations, product development, innovation, change, and growth, with a focus on customer service, supply chain management, and the introduction of new products and services. Finally, the report recommends strategic alliances and cost leadership to improve the company's performance.

Running head: ORGANIZATION STRATEGY AND BUSINESS MODEL
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Organization strategy and business model
Name:
Institution:

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Organization strategy and business model
Executive summary
In these articles, we shall start our discussion by discussing the overview of the Woolworth
supermarket in Australia. In the overview, we shall discuss the number of employees the
companies have hired to work in the company and the number of stores they have all over the
country. Also, we shall discuss the various organization strategies and in our discussion, we will
discuss the strategies from Woolworth customers, employees, Woolworth operation and
Woolworth good journey for the business. Also, we shall discuss various activities that the
organization is undertaking these activities includes; operation, product development, innovation,
change, growth, implementation, strategy, and markets( Weill, & Woerner, 2018). We shall
discuss these activities how will improve the organization revenue and how will help in
expansion of the business. Also we will discuss how to formulate an effective strategy
management and also what are various shareholders we shall involve in implementation of
various strategies in the company. Lastly, we shall recommend on various ways the organization
shall do so that it can improve their undertaking for their future growth and also in improving the
performance of the organization and lastly in looking various opportunity that can assist the
business to grow in order to satisfy customer’s needs.

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Table of Contents
Introduction.................................................................................................................................................4
Woolworth’s strategy..................................................................................................................................5
Customers...............................................................................................................................................5
Woolworth’s operations..........................................................................................................................6
Woolworth Employees............................................................................................................................7
Woolworth business good journey..........................................................................................................8
Formulate an effective strategy...................................................................................................................8
Organization undertakes.............................................................................................................................9
Summary of recommendations.................................................................................................................10
Conclusion.................................................................................................................................................11
References.................................................................................................................................................11

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Introduction
The purpose of this assignment is to assist the learner to apply the learning outcomes from the
first assessment and used them in generating an assessment for the assessment two. As compared
to the first assessment in the second assessment we shall extend to discussing the additional
research which will assist in attaining of the organization goals and objectives. As an
organization consultants I will write a clear report that addresses the following issues,
organization strategy and business model in addition I will extend my discussion in expounding
the various approaches to the organization operation, innovation and growth, product and
marketing, strategic implementation and change and we lastly we shall be focused on the use of
the research and the insights. In addition, we shall greatly focus on recommendations on areas of
focus and various opportunities to enhance the organization outcomes in future times. In our
discussion, in order to widen our views and discussion, we shall utilize a wide variety of
information sources which includes the use of primary research which includes interviews from
the executives’ members and the staff in an organization and also we shall use a suitable mix of
strategic and lastly various analysis tools for business.
The organization which we shall mainly focus on is Woolworth’s supermarket which is one of
the largest supermarkets in Australia. This Woolworth supermarket greatly focuses on grocery
products all over the Australian market. In addition, the Woolworth supermarket was started 90
years ago and up to now, it can be able to provide products to its customers using the innovative
techniques. And as a result, the market for their products has been widening.
Woolworth’s strategy
The Woolworth strategy usually focuses on the four key areas which are very crucial for the
growth and expansion of the business. The following are four key areas we shall discuss;

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company's customers, company’s operations, company’s employees and lastly company
favorable business journey.
Customers
The following are the strategies for customers in the Woolworth organization. First is to be the
centric business to their customers, this strategy basically focuses on knowing who their
customers are and what their customers needed from them so that they can be in a position of
providing required services to their customers to get satisfied and for the organization to increase
their revenues. Usually, Woolworth supermarket identifies what the customer needs from by
using ways such as the shopping habits of their customers and segmentation. The second way is
that the company is planning to improve the brand of the product, now the Woolworth is
planning now to improve their product brand and their values so that the customers’ needs can be
satisfied. The third way to maintain customer retention is true building a strong profitable
customer relationship, the Woolworth supermarket will build strong customer relationship
through the use of programs such loyalty required. The customers will enjoy participating for
taking part in the programs and as results; the customers' money will be saved.
Fourth customer strategy is to get the organization formats rights, currently, the Woolworths is
having a great plan of making sure that all customers get their product in the market. The
organization will make sure that their products are always readily available to their customers all
over the country and also stores should be located in a place which is always accessible by their
customers.
Woolworth’s operations

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Below are the Woolworth operational strategies; expanding the organization impression in
Africa, Woolworth's are now planning in extending their operations to Africa by establishing the
branches of the company in Africa . Secondly is lowering the cost of running their business
operations, Woolworths now want to reduce the cost of producing the products which includes
clothing, by doing the customers will save of their income. The third is the operational model is
to simplify the Woolworth business model, now the Woolworth wants to make the business
model as simple as possible ( Pulker, Trapp, Scott, & Pollard, 2019). For instance, their
franchise model is a complex model it adds the costs and in the model, there is a lack of
consistency and as a result, this may have a great impact on their market share. Fourth
operational strategy is that Woolworth is planning to improve the organization availability, the
Woolworths is now planning to advance the presents of all of their products in the market so that
it gains a great high market share in all the countries the organization is operating from(Methner,
Hamann, & Nilsson,2015).
Woolworth Employees
The Woolworth peoples strategy includes; first is the establishment of economic empowerment
which is a non- negotiable commitment, the Woolworths want to greatly focus on employees
empowerment economy by observing at retention, talent identification, and employees
promotions and development. Second employee strategy is the development of the succession,
capability and career pathways, Woolworth's want to develops their place of work and many
structures in the organization so that it can support the delivery of the strategic plans and the
growth for the coming generations of their leaders (Pickles, Barrientos, & Knorringa, 2016).
( Methner, Hamann, & Nilsson,2015).

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Woolworth business good journey
The following are the strategy for Woolworth business good journey; first is that Woolworth is
trying to established sustainable farming, Woolworths is now focusing on extending their
farming programs to 65% by 2016, so that its cost will be minimized. The second strategy is
saving of water, Woolworths is planning to safe more from utilizing water well , company can do
this by utilizing water in production of food. The third strategy is conserving energy used in the
company; Woolworths want to proceed to focus on the energy conservation by reducing it to
50% this year (Knox, 2015).
Formulate an effective strategy
In order to formulate an effective strategy at Woolworth supermarket then the following steps
should be followed first is facts gathering, this is where the organization will use SWOT analysis
in finding the direction of the business. The Woolworth strength includes well training of
employees, promotion. The weakness of the company includes price war. The company
opportunities include focusing on the experience and lastly the threat is it faces a competition
from other companies. The second step is developing a vision, mission and scope statement for
the company. Third step is identifying the objectives and goals of various strategies. Fourth step
is development of tactical plan and lastly is through management of various performances.
Various shareholders should be involved in the company for effective strategy management.
Engaging with stakeholders is an important step for the success of Woolworth supermarket. The
stakeholders who Woolworth will involve include managers, employees, financial analyst, CEO,
consulting officer.

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The effective organization strategic plan which can be implemented and reformed through the
engaging our stakeholders so that they will be aware of what is happening in the company. In
addition we can organize and manage the organization by analyzing what the decision makers
and stakeholders’ needs in the company.
The competitive position of the Woolworth Company is their brands are different from that of
their competitors. The resources which are required in the company includes we trained
employees and financial support from the profits. The risk that the company might experience is
sometimes finance for expansion may be limited and the goals set may not be achieved due to
poor management in the company.
Organization undertakes
At Woolworth, there are various marketing strategies which give good services to the customers.
The Woolworth has now identified a crucial marketing element which is a place strategy, the
place needs to be strategic so that it can be a convenience for the customers to get access to the
Woolworth products. In additions, Woolworth has established mobile apps, online platforms,
websites, Facebook, new delivery options and virtual stores for its store compliments (Morioka,
Evans, & de Carvalho,2016). The promotional strategy has been established in the organization
as an important factor for retaining the esteem customers in the company. And in order to
establish the loyalty of customers, the organization should greatly focus on the building of
public relation initiative via the introduction of every rewards program which can offer a wide
range of offers and also promotions( Grimmer,2018). The Woolworth operation is based on the
following ways, currents the Woolworths have set as clear standards for operation and quality
services for their customers, which includes job design, human resource issues, supply chain
management, capacity and demand chain management, forecasting issues and taking note of that

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to affect the performances of the staff. Woolworth supermarket is now extended its product
development through the coming with other products which include span food, petrol product,
and some fashions. The change in Woolworth is now focusing to establish the system which will
accommodate more than 30,000 users creating a world-class community on the single
collaborative. The organization is now focusing on improving in terms on the innovation; the
companies have focused on the establishment of various stores all over the world so that they can
reach the customers all over the world (Lüdeke-Freund, Massa, Bocken, Brent, & Musango,
2016). Currently, the Woolworth supermarket is experiencing a great growth since every year
they employ more employees to work in a different department in the company and also it has
been seen that the company revenue has been increasing simultaneously so the expansion of the
company will also increase. The Woolworth food strategy will highly be focused on the three
key principles; offer this strategy is helpful in improving the customer's offers, efficiency, thus
creating the customer's value by organizing for any success and executive the lean retail model.
Also at the company, a new value strategy and pricing will be implemented for the growth of the
company (Mortimer, 2017).
Summary of recommendations
Organization strategy such as prices strategy is also a very crucial factor in the Woolworth
Company. The Woolworth supermarket is in the central of the chain among the customers and
producers, thus so that the product different among various competitors in the business is not
important. Thus to achieve various Woolworth strategies, then the company should greatly be
focused on the following, A strategic alliance, cost leadership culture cost, leadership culture,
development which is greatly focus by people and product proliferation (Massa, Lüdeke-
Freund, & Bocken, 2016). The cost leadership strategy is term as an incorporated set of

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activities that are planned by the company to deliver or produce goods and services using the
reduced cost as compared to that of its competitors. For Woolworth to gain maximum output
using the lowest cost then the company will implement sales down which its aim is to reduce the
production costs. Woolworth should also greatly focus on the other cost leadership schemes in
order to reduce their operating cost which include just in time strategy (Das Nair, & Dube,
2017).
The people – focused development, Woolworths have established the significance of human
resources and their abilities in achieving the company goals and objectives. The Woolworths are
intending in employing more staffs all over the country from different grounds.
Conclusion
In conclusion, it's very clear that the Woolworth supermarket in order to their growth and
achieves their goals and objectives they should greatly focus on the implementation of various
strategies which will be useful in the organization operations. In addition, these articles have
widely focused on providing various insights into the development of various strategies and
strategies activities which are needed in the establishment of organization goals (Phillipov,
2016).

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References
Lüdeke-Freund, F., Massa, L., Bocken, N., Brent, A., & Musango, J. (2016). Business models
for shared value. Cape Town: Network for Business Sustainability South Africa.
Weill, P., & Woerner, S. (2018). What's Your Digital Business Model?: Six Questions to Help
You Build the Next-generation Enterprise. Harvard Business Press.
Morioka, S. N., Evans, S., & de Carvalho, M. M. (2016). Sustainable business model innovation:
exploring pieces of evidence in sustainability reporting. Procedia CIRP, 40, 659-667.
Massa, L., Lüdeke-Freund, F., & Bocken, N. (2016). business models for shared value. Network
for Business Sustainability.
Methner, N., Hamann, R., & Nilsson, W. (2015). The evolution of a sustainability leader: The
development of strategic and boundary spanning organizational innovation capabilities in
Woolworths. The Business of Social and Environmental Innovation (pp. 87-104).
Springer, Cham.
Phillipov, M. (2016). ‘Helping Australia Grow’: supermarkets, television cooking shows, and the
strategic manufacture of consumer trust. Agriculture and human values, 33(3), 587-596.
Knox, M. (2015). Supermarket monsters: The price of Coles and Woolworths' dominance (Vol.
6). Black Inc.
Phillipov, M. (2019). Supermarkets, television cooking shows, and integrated advertising: New
approaches to strategic marketing and consumer engagement. In Case of Studies in Food
Retailing and Distribution (pp. 255-265). Woodhead Publishing.
Das Nair, R., & Dube, S. (2017). Growth and strategies of large, lead firms-Supermarkets.

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Grimmer, L. (2019). Disrupting the giants: How independent grocers respond to the supermarket
duopoly in Tasmania, Australia. In Case of Studies in Food Retailing and Distribution
(pp. 13-24). Woodhead Publishing.
Mortimer, G. (2017). Why Australian supermarkets continue to look to the UK for leadership.
The Conversation, (20).
Pickles, J., Barrientos, S., & Knorringa, P. (2016). New end markets, supermarket expansion and
shifting social standards. Environment and Planning A: Economy and Space, 48(7),
1284-1301.
Grimmer, L. (2018). The diminished stakeholder: Examining the relationship between suppliers
and supermarkets in the Australian grocery industry. Journal of Consumer Behaviour,
17(1), e13-e20.
Pulker, C. E., Trapp, G. S., Scott, J. A., & Pollard, C. M. (2019). The Nature and Quality of
Australian Supermarkets’ Policies that can Impact Public Health Nutrition, and Evidence
of their Practical Application: A Cross-Sectional Study. Nutrients, 11(4), 853.