Change Management Plan: Woolworths Company Analysis Report

This report provides a comprehensive analysis of Woolworths' change management plan. It begins with an introduction to change management principles and then delves into Woolworths' organizational objectives and existing policies. The main body of the report includes an internal analysis using ...Read More

Change Management Plan

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Organisational objectives and existing policies...........................................................................1
Internal analysis of an organisation.............................................................................................3
External analysis of an organisation............................................................................................3
Consultation with stakeholders to identify the requirements for changes that support objectives
.....................................................................................................................................................5
Prioritisation of opportunities for changes in consultation with managers.................................6
Change management plan............................................................................................................7
Development of strategies to communicate about changes.......................................................10
Obtaining approvals, agreeing reporting documents and implementation of plan....................10
Review and evaluate the change management plan..................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Change management is a procedure in order to manage people at the time of
implementing change for the betterment of company or achieving desired business result. It is a
systematised management of the involvement of employees and also option prominent changes
with suitable strategies. So, change management put emphasis on helping employees regarding
how to embrace them, opt and use prominent change in their daily work (Hayes, 2018). This
procedure is characterised under three main phases like preparing for change, managing change
and reinforcing change. In addition to this, change management plan defines the roles and
actions regarding managing and controlling the change while executing it for the betterment of
company and employees as well. In order to carry forward this report, Woolworth is considered
which an Australian retail supermarket company runs and operated by Woolworth’s group.
Company is founded in 1924 and specialised in groceries including vegetables and fruits. This
report is about the management and implementation of change within the company and for this,
prominent objectives are decided and existing working policies are analysed. Moreover, internal
and external analysis is conducted to evaluate the weak areas of company that require change.
Lastly, change management plan is developed with prominent strategies and policies for the
implementation of change in effective manner.
MAIN BODY
Change, adjust, shift, alter have purpose to make or become extraordinary. Change
supposes as having fundamental effect that frequently adding up to lost unique character or a
substitution of one thing for another. There is huge importance of change acceptance from the
point of an organisation. This will provide an opportunity to sustain in market for longer period
of time with competitive edge. The process of adapting change is not easy (Cameron and Green,
2019). There are many barriers that impact the possibility of adopting changes and grab the
desired results. In this direction, it is best to adapt the change management plan that guides and
directs from the very early stage about the persistence and acceptance of change.
Organisational objectives and existing policies
Woolworths is an Australian chain of markets and supermarkets claimed by Woolworths
Group. It is established in 1924, Woolworths alongside Coles shapes, a close duopoly of
Australian grocery stores that representing almost about 80% of the Australian market.
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Woolworths works in goods (vegetables, natural product, meat, bundled nourishments, and so
forth), yet in addition sells magazines, DVDs, wellbeing and magnificence items, family unit
items, pet and child supplies, and stationery. As of August 2019, there were 981 Woolworths
grocery stores and 43 Woolworths Metro comfort stores.
Goal of Woolworths
The main goal of an organisation is to put the customers at first position in across all
existing brands of an organisation.
Objectives of Woolworths
The objectives upon which this organisation works are defined below:
 To build first customer choice brand
 To build culture and team that attracts or preferred by customers
 To build connected and convenient way to shop
 To effectively differentiate the propositions of food customers
 To highly evolve drink business
 To unlock the value present in portfolio
 To make better, simpler, safer and supportive stores
Existing policies of Woolworths
There are different number of policies followed by an organisation to conduct business
activities (Strategy and objective, 2020). The practices along with their role and contribution are
presented below:
Working through creating solid foundations: This organisation followed down to earth
culture and focus over creating friendly values. All the senior leaders of the organisation follow
this principle and its existence will be ascertained at all levels from the point of checkout to
boardroom (Traynor, 2017).
Satisfying customer preferences: All the working is developed on such basis that it
contributes in proving simple, better and easier live to customers. In this regard, the principles
adhered includes open, honest, fair and transparent.
Putting associated people at first place: Customer is always at first place. Afterwards,
this organisation adopted the approach which is beneficial for team members, manufacturers,
producers and anyone who have interest within an organisation.
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Internal analysis of an organisation
In order to analyse the internal performance of Woolworth, SWOT analysis is considered
that is useful in determining the internal strengths, weaknesses, opportunities and threats for
company for the effectively implementation of change that are discussed as under:
 Strengths: Woolworth is the market leader in the whole Australian market and its leadership
position and capabilities also exploit the market area and its potential with the help of its
strong sources including technological resources, good market reputation and workforce.
 Weaknesses: Woolworth has confused positioning as currently company target numerous
income areas regarding their same product and outcome is that it confuses customers
regarding the price factor as they think that company actually offer valuable price or not. In
addition to this, company also target both premium and valuable segment regarding their
product as they sell both affordable and aspiration products (Vatanartiran and Karadeniz,
2015). Due to this, company is considered as partial as they offer more services to rich class
people in comparison to other people in terms of offering products and services. In addition
to this, price war becomes the major factor among the super market chain as it ends up with
the blunders of losses.
 Opportunities: The Australian retail industry depicts good growth and opportunity options
for Woolworth by considering various factors such as advanced supply chain, technology and
lifestyle of customers which positively impacts the competencies of company and helps in
attaining growth in future. Additionally, the multi-option retailing strategy of company is
useful for their survival in the changing needs to customers.
 Threats: Woolworth has threat from the Coles supermarket in terms of high competitive
level in retail industry. In addition to this, the intervention of government also impacts the
functioning and growth of company and specifically in Australian retail market.
External analysis of an organisation
External analysis: It comprises of macro environment factors which needs to be
analyses as it affect the working of firm. Business cannot operate in vacuum and external factor
cannot be controlled by entity but overview can assist to build favourable strategies which
promote continuous changes for adequate functioning of firm. Detail analysis of external actors
for Woolworth company is listed below:
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Political factor: This factor includes the political condition as well as government rules
and regulation which are vital for all the entities to abide by while operating the business in a
particular market zone. The political condition of Australia is quite stable with low chances of
corruption die to which Woolworth can build effective strategies and positively affect the
operations. However, certain trade conditions with countries like South Africa has been difficult
leaving huge impact in the growth of entity due to high cost structure. This depicts the
uncertainties for Woolworths that may emerge due to the change in political conditions. It
basically complies with liquor as well as environmental laws for smooth running of business.
Economical factor: Woolworth’s company is a parts of retail sector with highly gains
growth from the Australian economy. Being leading retail store within Australia the company
supply large number of the retail product and services for local residents. In addition to that the
unemployment rate of country has been decreased due to the flourishing economic growth that
has enormously increased GDP growth of the country by engaging demand for the retail
products. Further, fluctuations within the foreign exchange rates can directly impact the import
of various foreign products (Vikrant and et. al., 2015).
Social factor: Consumers today tend to buy environmentally friendly and affordable
goods and services. Woolworths has updated its marketing strategy by promoting green tags in
diverse goods. With change in trend customer prefer healthy and organic items which is the
Woolworth’s mission statement due to which if offer wide place to incorporate the recent trend.
Thus, to attract and retain the buyers from Australian and New Zealand buyers, managers of
Woolworths company promote large portfolio of organic products.
Technology factor: Within retail sector the technology are constantly e getting updated to
systematically maintained and promote the inventory. In context to the Woolworth’s company
has rapidly carried out innovation in the technology which help them to enhance the efficiency
generated from the services and maintain the satisfaction of customer leading to generation of
repetitive orders. Certain initiatives taken by the manager of company involves installation of
self check in as well as check out machines, point of sales machines and creating space at the
digital media. The representatives constantly detect flaws and improve the services significantly
(Lai, 2014).
Environment factor: With rising concern to safeguard the interest of environment
amongst the people of society as well as customers has influence the retail Industry to carried out
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favourable actions that promote the welfare of organisation as well as external environment.
Woolworth company has adopted diverse sustainable initiative like it gives emphasis to the
online dealing which reduces the wastage of fuel and reduce the carbon footprints. Along with
that company has abolished the use of plastics and promote green packaging for long-term
sustainable development.
Legal factor: There are also numerous legal issues that influence Woolworths 'operating
in the industry. Woolworths maintains various Australian corporate rules, employment
legislation and works for environmental safety which help them to establish effective relation
with internal and external stakeholders. Moreover, quality goods and services are delivered that
help to maintain its image amongst customers (Woolworths limited SWOT and PESTLE
analysis, 2019). Besides this, Woolworths has set specific requirements to assure that suppliers
always adhere with various legal regulations. Furthermore, food standards of various countries
like Australia and New Zealand are considered to build desirable position amongst other retail
companies
Consultation with stakeholders to identify the requirements for changes that support objectives
Stakeholder’s analysis: Within an organisation stakeholder refers to all the internal
people, team member as well as external people that are interest in the processing of business
unit. The role of stakeholder analysis is to ascertain people and group them as per their
participation, interest and power level (Motiwalla and Thompson, 2012).
Interest (High) Interest (Low)
Power (High) Managers Government
Power (Low) Investors, Suppliers Customer, Employees
High power, high interest: It includes the managers and board of director of Woolworths
company that gains the privilege to incorporate all the vital decision for the welfare of firm. They
also constantly analyse the external environment and evaluation possibility of changes due to
high interest over internal affairs.
High power, low interest: Government or local authorities have high power and low
interest on the internal operations of company but if the company does not abide by regulations
then they have authority to interfere the operations. Woolworth company necessary follows all
the legislation of Australia for smooth operations.
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Low power, high interest: It comprises of investors as well as suppliers that cannot
participate in the internal affairs but at the same time have high interest on the financial
statements of Woolworth company.
Low power, low interest: Stakeholders like employees have low power and interest as
responsibilities are delegated to them and they need to function accordingly. Similarly,
customers are interested in the final product rather than the process of entity (Noujas, Badarees
and Thomas, 2014).
Thus, each and every stakeholder’s playa an immense and vital role in attains the
objective of the organisation. Along with that certain changes which Woolworth need to address
includes implementing digital supply chains that help to maintain the necessary stock and
require low human interaction leading to less chances of human error. Adequate uses of
technological can simply the function of respective company at larger scale. Further,
modifications in logistics can enhance the reach of company successfully. Apart from digital
supply chain, emphasize needs to be given in the customer support services to resolve the
chances of dissonance.
Prioritisation of opportunities for changes in consultation with managers
Globalisation and digitalisation have caused an enormous impact in the business due to
high existence of competition. This makes it essential for Woolworth company to remain
updated in terms to adopt the changes and constantly improve their offerings to sustain the
market share of Australia and New Zealand. Based n internal and external analysis the existing
opportunity which comes in the ways of company includes paying immense attention to the
digital supply chain as well as focus on customer support services. Digital supply chain helps the
manager to maintain supplier supply relation with the vendors and exploit the opportunity to
improve their logistics that helps to timely deliver the inventories within the retail store as well a
directly to the customers (Franklin, Regan and Syphard, 2014). Here the vendors with the
assistance of digital technology remain updated about the availability of inventory and make
precaution to transmit them significantly. In addition to that it avoid the changes of human
complication because it helps in building the existing system where different unit rather than
making the discussion and carry out dealings can significantly participate in the movement of
inventory.
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Improvement in the customer service support too acts as a boom that helps in maintaining
the long term relationship with customer through e-commerce sites. It is very essential for the
Woolworth to build the loyal customer as their exist huge competition in the retail sector due to
the presence of leading companies like Marks and Spencer. For this focus need not to be given in
enhancing the footfall but also efforts are taken to maintain post purchase sales as well. The
website of company comprises of contact detail as well as email address where customer can
directly interact the representatives of an organization to resolve their query. Here, focus is given
to quickly resolve the query of people without any further delay or by increasing waiting time of
the customer. Therefore, such transition not only helps to attract the potential customer but also
existing customer are retained without shifting to any other retailer functioning in the similar
type of industry.
Change management plan
Changes refer to the transition that comprises of the effort of overall workforce and
manger in order to convert the plan into desirable actions. Deep discussion, training and
development are offered to carry out the desirable responses in favour of the customer.
Systematic preparation of the plan by the manager of Woolworth company helps the company to
overpower the existence of rivalry. With Australia and New Zealand the company have gained
dominant position because they always have understood the requirement of customer and made
immense amendments to fulfil them effectively. For instance, with the growth of percentage of
male as well as female working outside respective retail store have wide varieties in ready to
cook meals that have highly offered conscience to working staff. Along with that people are
becoming more health conscious or freak nowadays due to which Woolworth wide ranges of
organic food items have (Goetsch and Davis, 2014). Such shifts to the green tags and availability
of products for wide range of customer have helped firm to maintain unique position. As per the
external opportunity there are certain changes that need to be focused by the mangers of
Woolworth company and are discussed below:
Actions Who When Performance measure
Digital supply chain It is the responsibility
of company to update
its traditional supply
which include diverse
This practice needs to
implement on the
continuous and
immediate basis
It evaluate the
performance of
company at real time
like the internal
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intermediately to
transport goods and
services from one end
to the other.
Application of digital
supply chains helps in
analysing eth
responses of customer
and showcase the
product which they
requirement and
transmit it in
stipulated time thus,
the responses are
evaluated at real time.
because it helps to
promote the response
of ultimate user at real
time. Accordingly, it
helps in highly
focusing in the
logistics and builds
the desirable sales of
company effectively
(Bhasin, 2012).
representatives can
track the availability
of stock and demand
of the customer based
on which personalised
services and attention
is delivered
effectively.
Emphasize on
customer support
services
Woolworth
organisation need to
train the staff in terms
to understand they
quickly or problem of
staff and respond
them accordingly,
focus needs to be
given to remain
updated about the
policies of people so
that desirable
suggestions are
offered for the end
users. Customer
support service
The employee needs
to continuously
safeguard the interest
of customer for this
each and every
customer needs to be
attained in order to
develop and safeguard
their valuable
experience
successfully.
The sales as well as
footfall of company
within a particular
duration of time helps
in determining the
performance of entity.
The response and the
conversion rate
through physical store
and online media
helps in determining
the performance if
company.
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majorly helps through
the online presence in
order to promote the
online purchases by
maintaining
transparency and fair
relation. Even the
sales representative
are trained in
desirable manger as
they are face of
company and directly
deal with the
customer (Kumar and
et. al., 2018). So the
manager focuses to
groom the personality
of representatives in
such way they
understand the
problem and try to
provide them
desirable so that
ultimate user does not
looses their faith on
company.
Development of strategies to communicate about changes
To undergo the changes it is very essential for the employer to built effective strategy
through which they can communicate the changes amongst required staff to draw up the visible
changes. Some of the way that can be adopted by Woolworth organisation are discussed below:
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Emphasize that the changes are inevitable: It is the responsibility of the manager to
constantly remind the team that changes are an essential part of the organisation that have the
long term growth perspective. This involve regulation changes, technological changes and
people changes which improve working pattern of an organisation and help them to stand out
amongst other rivalries (Stark, 2015).
Stress changes to gain incremental growth and experience: The manager needs to
emphasize on the incremental changes under which emphasis is given on the small change and
simultaneously it helps to build up the confidence to further adopt the new working pattern. Facts
and figures are stated in front of the employees so that they understand the essence of changes
and maximize the potential in terms to successfully cope up with dynamic environment.
Maintain the sense of urgency: In case of resistance it is the responsibility of Woolworth
professional that changes are not optional for an organisation as it helps not only improve the
organisation position but also the position of each and every employee. This creates the ignition
amongst the members due to which this co-ordinate their effort and pump out the changes.
Articulate the success: After implementing the changes and to promote the efforts of
each and every personal it is the responsibility of an organisation to clearly depict the scorecard
of success as it generator sense of belongingness among the employees. The transition involves
use amount of effort as the employee needs to enhance their performance by acquiring new skill
capabilities as well as update their knowledge (Verghese and et. al., 2012). At this situation if
they are well versed with the target save attend then this will motivate them to constantly work in
favour of the organisation even if in future if they get the opportunity to adopt the new changes
will successfully join their hands and contribute efforts for the organisation.
Obtaining approvals, agreeing reporting documents and implementation of plan
After implementing strategies it is necessary for the manger to communicate the same
chances with the higher authority that basically approve the changes and give permission to both
employer as well as employee to work on the changes. As without the right guidance and
approval it will become vague to smoothly support the changes (Garlapati and Nagandla, 2015).
The relevant authorities that promote the modification include senior manger as well as external
agencies like auditor or other inspection agencies that are desirable enough in terms to promote
the changes. Lack of approval from significant authority acts as a blockage that affect the
progress of entity. Woolworth company can reduce the flaws by maintaining transparency
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through digital supply chain and customer support services as it reduces the chances of wastage
and helps to deliver better services to ultimate consumer. The proposed changes are carried out
in written document and this proposal is share with confined authority that has wide experience
and can effectively preview the significance and drawbacks that can be registered while dealing
with changes.
The change management plan involves authentic information that undergo the
significance of proposed changes. Here the exert, supplier as well as logistic department
understand the essence to build online ecosystem and together agreed upon to maintain the
changes and acquire the experience of working in new technology. Collective discussion can
either leads to approval, rejection or modifications in eth changes for better meeting address teh
changes significantly (Turner, Palmieri and Luisetti, 2016). Confined authority of Woolworth’s
organization put forward the conditions that needs o be adhered and actions need to be
performed wisely.
Review and evaluate the change management plan
Once the staff of Woolworth organisation gains approval to promote the changes then
successive efforts is made to implement the change management plan. Implementation does not
accomplishes the task of entity as it operate in the dynamic environment due to which it is
essential to review the changes so that better precautions are made to achieve the standard
position. Review includes the close supervision of employee and understands the responses of
customer by delivering them desirable customer support services as well as digital supply chains
services. It further helps to fill up the gaps or changes of variations that can affect the functioning
of whole plan as well as efforts of staff (Coelho and et. al., 2012). Transition process involves
the competitive staff to response effectively according to new working pattern and copes up with
the problems successfully. Here, overall efforts of employee and employer helps to better
respond the external market by maintaining sustainable performance effectively.
CONCLUSION
From the above report it has been identified that changes are the essential part of the
entity that include the role of employee in order to bring transition and uplift the position of firm.
So emphasize needs to be given in the internal as well as external environment that helps to
ascertain the requirement to bring out transition. Changes management plan is ongoing processes
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that strengthen the capabilities of organisation and accommodate the changing requirement of
customer. Once, the approval of changes has been gained it is the responsibility of internal staff
to constantly review and monitor the alterations in order to reduce the chances of deviation.
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REFERENCES
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Bhasin, S., 2012. An appropriate change strategy for lean success. Management Decision.
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& ankle international. 39(1). pp.59-66.
Stark, J., 2015. Product lifecycle management. In Product lifecycle management (Volume 1) (pp.
1-29). Springer, Cham.
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Garlapati, S. and Nagandla, S., 2015. Risk Management Plan Its Importance and Emphasys on
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Turner, R. K., Palmieri, M. G. and Luisetti, T., 2016. Lessons from the construction of a climate
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Coelho, G. M. and et. al., 2012. Strategic foresight applied to the management plan of an
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283.
Online
Strategy and objective. 2020. [Online]. Available
through:http://woolworthsgroup.com.au/page/about-us/our-approach/strategy-and-
objectives
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Woolworths limited SWOT and PESTLE analysis. 2019. [Online]. Available through:<
https://www.swotandpestle.com/woolworths-limited/>
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