MGT502: Business Communication Issues and Analysis in Woolworths

This report examines the communication challenges faced by Woolworths, a prominent Australian retail company. It highlights issues stemming from miscommunication with clients, particularly concerning product pricing, which affects customer satisfaction and the company's competitive edge. The report also discusses how internal communication among stakeholders and the adoption of new technologies influence Woolworths' operational efficiency. Furthermore, it addresses the impact of increasing competition from international brands and the necessity for improved communication strategies to maintain and enhance Woolworths' market position within the competitive Australian retail landscape. The analysis emphasizes the importance of effective communication tools and strategies to improve Woolworths' competitive advantage.

Running head: BUSINESS COMMUNICATIONS IN WOOLWORTHS
BUSINESS COMMUNICATIONS IN WOOLWORTHS
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Author Note

1BUSINESS COMMUNICATIONS IN WOOLWORTHS
Woolworths is one best known retail companies that have been operational within the
Australian market. The following paper attempts a discussion on the various communication
issues that are faced by the Australian retail magnet, Woolworths.
The Australian retail magnet is observed to have been facing issues regarding the
communication that has been taking place within the organization. The clients of the retail
organization have been observed to have highlighted the several issues that are presented due to
the miscommunication among the organization and the clientele (Jones, 2015). This might result
in the decline of the popularity of the company among the clientele thereby presenting issues in
the competitive advantage of the company in the given markets (Tay, 2010). The retail
organization has also been facing issues in the communication of the high prices of the various
products that are marketed by the company. This has often led to the several issues among the
clients of the company and the concerned department of the organization as well (Janda, 2016).
The miscommunication among the stakeholders of the organization further hampers the overall
growth of the business organization. The company in discussion, Woolworths further tend to
face a high competition from the other retail organizations that have been operating in the given
market (Mitchell, 2015). The Australian retail organization has also been facing major issues due
to the presence of various international retail brands within the Australian market. This has
resulted in the development of a high competition within the country and impacted the
competitive advantage of the company in the given market (Rao, Eley & Delibasic., 2018).
Woolworths have also been facing issues in the matters that are related to the technological
factors that have been implemented by the organization.

2BUSINESS COMMUNICATIONS IN WOOLWORTHS
Thus, from the above discussion, it might safely be concluded that the proper
communication as well as implementation of proper communication tools would help the
company to achieve a better competitive advantage within the Australian market.

3BUSINESS COMMUNICATIONS IN WOOLWORTHS
References
Janda, M. (2016). Woolworths supermarket struggle not over yet: UBS. Retrieved from:
https://www.afr.com/business/woolworths-what-went-wrong-at-the-supermarket-giant-
20150508-ggwuqp
Jones, S. (2015). Woolworths: where did it go wrong?. Retrieved from:
https://mumbrella.com.au/woolworths-where-did-it-go-wrong-308694
Mitchell, S. (2015). Woolworths- what went wrong at the supermarket giant. Retrieved from:
https://www.afr.com/business/woolworths-what-went-wrong-at-the-supermarket-giant-
20150508-ggwuqp
Rao, S., Eley., T., & Delibasic., S. (2018). Woolworths checkouts hit by national outage.
Retrieved from https://www.news.com.au/finance/business/retail/woolworths-checkouts-
hit-by-national-outage/news-story/5611943156249d4ecc6427ef0b447c18
Tay, L. (2010). How Woolworths made IT risk a business issue. Retrieved from:
https://www.itnews.com.au/news/how-woolworths-made-it-risk-a-business-issue-240080