This report examines the communication system within Woolworths, an Australian retail organization, highlighting the importance of effective communication for employee motivation and overall operational success. It discusses Woolworths' existing communication policies, including their focus on interpersonal skills and the employee transmission model. The report addresses a past communication-based issue where Woolworths faced legal penalties due to breaches of Australian Consumer Laws. A “People’s campaign” strategy is suggested for implementation, leveraging employees to solve communication-related issues. Recommendations include implementing an innovative communication approach, providing employees with effective training, and utilizing social media for communication and feedback. The report concludes that addressing communication issues through innovative processes can improve Woolworths' position in the retail industry, with employees playing a crucial role in shaping the communication system and enhancing the company's reputation and revenue.
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