Business Communication Report: Woolworths' Strategies and Theories

This report provides an in-depth analysis of Woolworths' business communication strategies. It begins with an executive summary and an introduction outlining the importance of effective communication within the company. The discussion section delves into a description of Woolworths' business operations, followed by a comparison and contrast of various communication theories, including semiotic, socio-psychological, and socio-cultural theories. The report identifies the communication theories that have proven most effective for Woolworths, specifically highlighting the relevance of socio-psychological and socio-cultural approaches. It then explores how effective communication has enhanced Woolworths' operations and the potential damages caused by ineffective communication. The report concludes with recommendations for improving communication, such as conducting market research and fostering stronger relationships with customers and employees. The report emphasizes the importance of adapting communication strategies to meet customer needs and gain a competitive advantage. This report is available on Desklib, a platform offering AI-based study tools.

Business communication

EXECUTIVE SUMMARY
Woolworth has been established in Australia and is a grocery store chained owned by
Woolworth s limited. For developing any business effective communication process in a
business is very necessary. Report highlight about the various concepts and theories related to
communication implemented by company. The theories which have been compare and contrast
in the report includes semiotic theory, socio-physical and socio cultural theory. Assignment
discusses about what interaction theory worked for the organisation and supported them in
expanding their business. Furthermore, it would discuss about the impact of effective
communication on Woolworth. Report also consists of recommendations like keen market
research which could be implemented by company in order to grow (Kernbach, Eppler and
Bresciani, 2015 .)

Table of Contents
EXECUTIVE SUMMARY.......................................................................................................... 1
INTRODUCTION....................................................................................................................... 1
DISCUSSION.............................................................................................................................. 1
Description of business....................................................................................................... 1
Compare and contrast the nature of communication............................................................2
Presenting why communication enhanced or damaged Woolworths...................................4
Recommendation......................................................................................................................... 4
REFERENCES............................................................................................................................ 6
EXECUTIVE SUMMARY.......................................................................................................... 1
INTRODUCTION....................................................................................................................... 1
DISCUSSION.............................................................................................................................. 1
Description of business....................................................................................................... 1
Compare and contrast the nature of communication............................................................1
Identifying the type of communication worked...................................................................2
Presenting why communication enhanced or damaged Woolworths...................................2
Recommendation......................................................................................................................... 3
CONCLUSION............................................................................................................................ 4
REFERENCES............................................................................................................................ 5
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INTRODUCTION
Business communication can be understood as sharing of information with people within
and outside an organisation which is been performed for the commercial benefit of industry. It
can also be described as the method which is used by workers, management and administration
in order to achieve their organisational goal. Report discusses about woolworths which is a
popular retail store dealing in grocery items established in Australia. Company has established
more than 1000 stores across the country.
Woolworth supermarket is a popular Australian supermarkets chain who are specialised
in selling grocery products like vegetables, fruit, meat, packaged food and many more. Company
has established more than 1000 stores across the country. Organisation is also engaged in
implementing advancing technology like selling their products online which has helped them in
exploring wider range of consumers. The aim of the report is to establish effective
communication in the organisation in order to increase profit. The scope of the report represents
the communication theory utilised by the company and it discusses about how much it has
helped firm in expanding their business.
Organisation is also engaged in implementing advancing technology like selling their
products online which has helped them in exploring wider range of consumers (Gupta and
Hashim, 2017). The aim of the report is to establish effective communication in the organisation
in order to increase profit. The scope of the report represents the communication theory utilised
by the company and it discusses about how much it has helped firm in expanding their business.
Report provides the description of the business done by woolworths. It also compare and
contrast the nature of communication. Furthermore, assignment presents type of communication
worked for them(Anolik and Hazani, 2017).
DISCUSSION
Description of business
Woolworths is an Australian supermarket who sells groceries such as fruit, meat,
packaged foods etc. Further, they also sell magazines, DVDs, health and varieties of beauty
products. Currently, the company operates more than 1000 stores in Australia. The quoted
company also have worldwide expansion and offers online services to their customers with home
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shopping delivery services (Mounia, Nadir and Omar, 2018). Woolworths also introduce loyalty
schemes that includes number of incentives while purchasing items from the store. It also
provide discount offer at various seasons in order to attract wide range of customers. In every
purchasing, the company offers rewards points to their customers and it also provide shopping
credit cards that automatically tracks positions of supermarkets and people also take benefited
from this cards while shopping (Anolik and Hazani, 2017).
Compare and contrast the nature of communication
Communication is the term that mainly refers to exchange the ideas, feelings and sharing
meaning of reaching mutual understanding or it is a process to convey information from the
senders to receiver with the use of media in which they are communicated (Communication,
2018).
Semiotic theory: This theory of communication is mostly used where study are related
to literature, environmental and social structures or gestures. It is a sign system in which people
understand the phenomena and then organize them mentally in order to transmit communication
or sharing it with others (Gupta and Hashim, 2017). This theory helps only when business
taking image apart from that and provides an ideas or guidelines of what to do for future when
managers got stuck with actual meaning. But on the other hand, this theory also have many
disadvantages such as it is used when language are not used by a company and they only used
sign system where there is a chances of miscommunication.
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Socio- Psychological Theory: This theory basically focus on individual and relies on
scientific research to generate more theories of social behaviour (Hirsch, 2017). This theory of
communication is used when the individual emphasizes the idea of their personal choice in order
to maximize profits and minimizes cost (Anolik and Hazani, 2017). This theory also helps a
business to pass out correct form of ideas to their subordinates in order to attain their all defined
objectives of a company. However, this theory is quite differ from economies theories in the
terms of making prediction about their relationships with other subordinates.
Socio- cultural theory: This theory mainly contributes in individual development. This
theory of communication basically stress the interaction between developing people and culture
in which they live. Socio- cultural theory not only focus on how individual learn but also on how
cultural beliefs will impact (Anolik and Hazani, 2017). Further, this theory help in problem
solving and make good collaboration with their capable peers in order to raise employees
knowledge and skills to perform well in the company.
IIdentifying the type of communication worked
For Woolworths, Socio- psychological and socio- cultural theories will work because
these theories are helpful for company to work accordingly and communicate in proper and
effective manner (Gupta and Hashim, 2017). Using this theory into work area will help to
maximizes profit and minimizes cost as socio- psychological stated. While on the other side
socio- cultural theory will further help in contributing towards a society which help to sustain its
brand image in market. Moreover, this theory also helps to provide exact information to their
peers and subordinates so that they all helps to achieve defined objectives of a company (Martin,
2015).
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Woolworths doid not follow semiotic theory of communication because this theory is
completely based upon sign language which cause miss- understanding among workers and as a
result they did not achieve all goals and objectives of a company (Bhatia, 2016).
Presenting why communication enhanced or damaged Woolworths
Enhances:
 An effective communication in Woolworths will helps to motivate their employees and
informing them about company's actual objectives and it further helps to improve overall
performance of a company (Communication, 2018) (Importance of communication,
2018).
 Communication is a source of information in a firm that helps members in decision
making and also helps in socialisation. In order to attend meeting and conferences, every
individual must have to communicate with each other in the form of oral or written
documents (Gupta and Hashim, 2017).
 For making positive team relationship, Woolworths must have an effective
communication. Further, it also helps to prevent conflicts among them.
Damaged:
 Without proper communication,. the brand image of a company will not even sustain in
market because their employees did not even know how to work and attain defined
objectives of a company (Martin, 2015). This will help them in expandinng their market
share.
 With ineffective communication, creativity and innovation will be affected and as a
result, company will not able to promote their products in market.
Recommendation
Various theories of communication like such as socio-physiological, socio-cultural theory are
used by Woolworth in order to make interaction more productive and effective between
company and consumers (Thomas and Stephens, 2015). This has helped organisation in building
relationship with customers which has supported firm in retaining customers. Furthermore,
company can take feedbacks from the buyers through internet. For example, organisation can
ask customers to give their experience by using products on their websites. This process would
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help company in enhancing quality of product and would also make their communication more
productive (Gupta and Hashim, 2017). All this can assist in creating loyal consumers.
Various theories of communication like semiotic, socio-physical, socio-cultural theory
are used by Woolworth in order to make interaction more productive and effective between
company and consumers (Thomas and Stephens, 2015). This has helped organisation in building
relationship with customers which has supported firm in retaining customers. Furthermore,
company can take feedbacks from the buyers through internet. For example organisation can ask
customers to give their experience by using products on their websites. This process would help
company in enhancing quality of product and would also make their communication more
productive. All this can assist in creating loyal consumers.
For improving communication, organisation can also ask employees to become more
friendly with buyers and implement an informal relationship between them. It would help firm
in more connectingm to consumers. Also, efficient communication can help industry in
designing the products according to the needs and requirements of buyers which would help
them in gaining competitive advantage (Rucker, D.D. and et.al., 2014). Also firm can also make
use of various other theory of communication like critical and cybernetic theory which would
help employees in understanding the customers on the basis of their culture, beliefs, values and
needs. Organisation should also be involved in doing market research related to the psychology
of consumers. They should be involved in making sure that all the goods produced by them are
culturally expected by customer. It can be done through asking questions to the consumers about
the loopholes or drawback found in the product. All this will implement productive interaction
between consumers and organisation. It can help them in gaining competitive advantage.
For improving communication, organisation can also ask employees to become more
friendly with buyers and implement an informal relationship between them. It would help firm
in connecting more to consumers. Also, efficient communication can help industry in designing
products according to the needs and requirements of buyers which would help them in gaining
competitive advantage (Rucker and et.al., 2014).
Also, firm can also make use of various other theory of communication like critical and
cybernetic theory which would help employees in understanding the customers on basis of their
culture, beliefs, values and needs. Organisation should also be involved in doing market research
related to the psychology of consumers (Gupta and Hashim, 2017). They should be involved in
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making sure that all the goods produced by them are culturally expected by customer. It can be
done through asking questions to consumers about the loopholes or drawback found in product.
All this will implement productive interaction between consumers and organisation. It can help
them in gaining competitive advantage.
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REFERENCES
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for distributed communication systems and related installation methods and
apparatuses. U.S. Patent 9,812,759.
Bhatia, P. S., 2016. Dense quantum communication using single-and two-particle operations on
six-particle cluster state. Quantum Information & Computation. 16(3-4). pp.271-290.
Gupta, N. and Hashim, Z., 2017. Recent Trends and Applications of Materials used in
Fabrication of Devices for Wireless Sensor Network. Materials Today: Proceedings.
4(9). pp.10332-10335.
Hirsch, G. K., 2017. Are the Curricula of Technical Communication Programs Keeping up with
the Demands of Professionals and Employers.
Martin, A. D., 2015. The role of psychic distance in market entry sequence and channel partner
initiation: a study of New Zealand food and beverage SMEs: 156.799 Master of
Business Studies thesis, Massey University, School of Communication, Journalism &
Marketing (Doctoral dissertation, Massey University).
Martina, D. A., and et.al., 2016. Family Communication about Children’s Romantic
Relationship. Interaksi Online. 4(3). pp.1-11.
Mounia, M., Nadir, A. and Omar, B., 2018. Effects of phytogenic products on gut morpho-
histology of broiler chickens. Int J Vet Sci Res. 4(1). pp.009-0011.
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International
Journal of Business Communication, 52(2), pp.164-187.
Rucker, D.D. And et.al., 2014. Consumer conviction and commitment: An appraisal-based
framework for attitude certainty. Journal of Consumer Psychology, 24(1), pp.119-136.
Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication.
Online
Importance of cCommunication. 2018. [Online]. Available through:
<https://smallbusiness.chron.com/importance-good-communication-business-
1403.htmlhttps://www.merriam-webster.com/dictionary/communication%20theory>.
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