Woolworths Ltd. Customer Behavior Survey: Semester 1, 2024

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1. What is your Gender?
a. Female
b. Male
2. What is your age?
a. Below 18 years
b. 18 – 35 years
c. 36 to 45 years
d. 46-60 years
e. Above 60 years
3. What is your qualification?
a. Post graduate
b. Graduate
c. Higher school
d. Year 10
4. What is your nationality?
a. Indian
b. Australian
c. British
d. Others
5. What is your annual or monthly income?
a. Under $ 18,000
b. 18000-35000
c. 35,000-60,000
d. Above 60,000
6. What is your marital status?
a. Married
b. Unmarried
7. What is your occupation?

a. Administrative
b. Sales and marketing
c. Business
d. Others
8. Is there is important relationship between customer buying behaviour and money back
method during the sales promotion?
a. Yes
b. No
9. Is there is important relationship between customer purchasing behaviour and off price
deals during the sales promotion?
a. Yes
b. No
10. Is there is important relationship between customer buying behaviour and in store display
during the sales promotions?
a. Yes
b. No
11. Is there is the important relationship between customer buying behaviour and B1G1
during the sale promotion?
a. Yes
b. No
12. Does the professional staff and services required in supermarket and grocery stores of
Woolworths ltd.?
a. Yes
b. No
13. Does promotional tools such as – b1g1, purchase points, price-off, loyalty bonus,
important when buying goods and services?
a. Yes
b. No

14. is adequate security is a mandatory concern for the organization?
a. Yes
b. No
15. Does layout of supermarket of Woolworths ltd. influence the consumer to spend on
additional and unwanted things?
a. Yes
b. No
16. Does paid promotions of brands by Woolworths ltd. influence the buyer to purchase the
products?
a. Yes
b. No
17. Does customer like the additional discounts given by Woolworths ltd. supermarket and
grocery store?
a. Yes
b. No
18. Does Woolworths ltd. Marketing and advertising strategy influence buyers to get into
their stores?
a. Yes
b. No
19. Does customers with mass purchases should treat and rewarded extra benefits?
a. Yes
b. No
20. Does excessive amount of products confuse the consumers on what to buy?
a. Yes
b. No
21. Does diversification and sub division necessary in supermarket and grocery stores of
Woolworths ltd.?
a. Yes

b. No
22. Do you consider that customer complaints and reviews as learning and improving tools
for better customer satisfaction?
a. Yes
b. No
23. What you think that Woolworths ltd. will expand its supermarket and grocery stores even
further?
a. Yes
b. No
24. Does first aid and all additional required equipments completely available in all
departments of Woolworths ltd. for their employees?
a. Yes
b. No
25. Is there is any return and refund policy in the organization if the customer is not satisfied
by the products?
a. Yes
b. No