E-Business Applications Report: Woolworths Inc. and E-Retailing
VerifiedAdded on 2020/03/23
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Report
AI Summary
This report examines Woolworths Inc., a major Australian retailer, and its e-business applications. The company's focus on customer-centric strategies and technological advancements is highlighted. The report details Woolworths' efforts to improve its IT infrastructure, including the implementation of SAP systems and cloud-based solutions. It also explores the company's investment in online retail, including the launch of the 'Mercury-2' project and the acquisition of 'Ezibuy' to enhance its online market presence. The report concludes by emphasizing the importance of IT and internet technologies for Woolworths and other retail organizations in the Australian market, referencing key strategies such as customer focus, innovation, and supply chain improvements. The report is supported by references to academic journals and industry publications, providing a comprehensive overview of Woolworths' e-business transformation.
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