Innovation and Entrepreneurship Analysis: A Woolworths Case Study

This report provides an analysis of Woolworths, a leading Australian retailer, focusing on its achievements in innovation and entrepreneurship, particularly its supply chain management and online delivery services. It identifies key problems faced by the company, including employee relations, customer satisfaction, and the integration of artificial intelligence. The report proposes an intervention strategy involving job design improvements, employee training, and the development of a supportive organizational culture. Recommendations include strategic alignment, investment in employee training, and the adoption of performance management initiatives to foster innovation and address the identified challenges. The goal is to enhance Woolworths' competitiveness and ensure customer satisfaction in a rapidly evolving market.

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Entrepreneurship and Innovation

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Contents
Introduction.................................................................................................................................................2
Achievement of organization.......................................................................................................................2
Problem.......................................................................................................................................................3
Design of intervention.................................................................................................................................4
Recommendation.........................................................................................................................................5
Conclusion...................................................................................................................................................6
Reference....................................................................................................................................................7

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Introduction
In the competitive environment, innovation and entrepreneurship are considered as essential for
growth. Woolworths is a chain of supermarkets and grocery stores which is owned by the group
of Woolworths. It was founded in September 1924 and its headquarter is in New South Wales,
Australia. The company includes more than 115,000 employees. The variety of products is sold
by Woolworths to customers at cheap prices. This report includes the achievements of the
organization for the growing economy. The problems will be analyzed which are faced by the
organization. The set of activities will be designed for solving the problems which are analyzed.
The various recommendations will be provided for the new insight into the new entrepreneurship
and innovation.
Achievement of organization
The achievements of the organization which has helped the innovation part of the growing
economy as innovation in an organization help in contributing to economic growth. Woolworths
has achieved success by implementing the process of supply chain management. In operation of
the retail industry for selling specialized products like groceries, magazines, household products,
etc. With the help of the effective implementation of a management system, the organization has
increased the ability for maintaining the competitive edge as well as viability. The various
management tools help the organization in improving organizational performance. In order to
satisfy the customers, the organization is required to adopt advanced technologies to enhance
business growth. The innovation in Woolworth's food helps in achieving the awards and created
the benchmark for measuring the highest level of service delivery (Davenport and Ronanki,
2018). Innovation helps in assessing the service delivery of products and gaining competitive
advantages. In the growing economy, the retailing and technological competitor creates in
measuring the bottom line. It includes the resources for assessing the services for delivering the
services.
Their vision is to innovate the customer's choice and to maintain the leadership position for
producing, innovation and quality also ensures the competitively priced products to be delivered
to customers. Woolworths includes the innovative business model for delivering the order placed
by the customers. It helps in growing the economy as they had considered the network with mini

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entrepreneurs for delivering the goods which are managed by the company as Niche logistics.
The online delivery services of Woolworths helped Niche logistics in setting up the sole
distribution partner (Knox, 2015).
It is essential for the organization to provide the solutions on time for bringing success.
Woolworths includes a large distribution channel for reaching customers. They maintain a strong
relationship with dealers community for promoting the products of the organization. The
adoption of innovation includes automation in the various stages of the production helped the
organization to efficiently using the resources and reducing the various costs (Methner, 2013).
In order to organize innovation activities related to artificial intelligence innovation trends,
Woolworths needs to adopt a formative approach to internal and external research and
development to obtain comprehensive knowledge about artificial intelligence(AI) regulations to
improve the organization's operational functions. In addition to training on procurement and
innovation activities from external experts, the giant supermarket chain management is also
needs to take some measures to organize innovation activities (Methner, et al., 2015). The
described approach will help Woolworths management to respond systematically to identified
innovation trends.
Problem
In Woolworths, the various problems are faced by the management for managing the innovation
and entrepreneurship. It is necessary for the management to address the issues which arise in the
business for running the process smoothly. There are various problems which are faced by the
organization and the problems are faced by employees as well as employers. It is necessary to
solve the problem on time for running the business effectively with-out getting hampered and
regaining a healthy working environment. The organization is facing the problem in employee
relations and industrial services and in the major supermarket chain of Australia (Morris, et al.,
2010).
It is challenging for HR professionals to manage the competencies for enhancing the roles and
responsibilities of employees. In Woolworths, the employees are required to directly contact the
customers so it is necessary for the management to provide the training to the workforce for
taking the job responsibilities effectively. The customer complaints were increasing because of

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not getting effective services on time. The increase in customer complaints is leading to a
decreasing market share (Kuratko, 2016).
It is required to provide the training for dealing with customers and understanding the needs. The
choice of employees is the main flaw faced by the human resources department. In most cases,
employees resign when they find a better opportunity. The company spends a lot of time and
energy training employees on how to complete the work in a decent way, but when employees
leave, the company will face losses (Weyl, et al., 2019). Customers are happy to talk and discuss
with familiar faces, but if employees continue to resign, this is indeed a big disadvantage for the
company. When new employees join and customers ask some questions, they feel uncomfortable
and eventually cause the company to lose their most valuable customers. It is a difficult situation
which is faced by the workers to work for a long period. Also, the organization faces the issue of
dealing with the customers which belong to the different religions. It causes the issue of losing
the valuable customers. The issue of employment discrimination is hampering the working
culture. The conflict theory is based on the industrial relationship for the aspiration of employees
and potential conflicts occur in management decisions. HR is facing the problems of managing
the employees at the various business level (Pantano, et al., 2017).
Design of intervention
After responding effectively to the organization of innovation activities related to innovation
trends, it is also important to prove that Woolworth's organizations need to develop their ways in
terms of their innovation capabilities and values. Since in the end it is based on the company's
innovation capabilities, it is possible to formulate a positive action plan against the innovation
trend of artificial intelligence. The first innovation capability the company needs to acquire is the
skills related to the reconfiguration of Woolworth's online indicators to facilitate the process of
merging AI-based resources with it (Pantano, et al., 2017).
The set of activities that are required to be implemented is the job design which includes the
process mixing the jobs. The employees are required to be motivated for using the job design
principles for completing tasks.
The unavailability of the induction plan has a negative impact on the customer and obtains
customer satisfaction. Woolworth's employees often perform similar tasks constantly, losing

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interest or being exhausted. The set of activity which is required is the research and development
of internal and external environment. It helps in analysing the understanding of the requirement
of artificial intelligence (Humayun, 2016). The organization is also required for implementing
the training for the innovation activities which will help the staff in understanding the innovative
activity which leads to inculcating the innovation.
For the problems related to the employee relationship, it is beneficial for the organization to
involve union workers. It includes the effective evaluating and mapping to change the strategies
for supporting the management. The change in HR-related activities is included which will
require communication and compensation to the employees. Value culture is required to be
implemented by making the norms, values, and beliefs for sharing the employee's behavior. It
will be beneficial for the organization to implement the strategy of employee retention with the
help of programs, compensation to employees, identifying and rewarding system, balancing the
work-life, communication as well as feedback of employees (Kuratko, 2011).
According to the recommendations, it is analyzed that the organization must adopt new
procedures, such as customer contact matrix and service matrix. These procedures will help
improve the organization's work design. Improving work design can not only meet the needs of
employees but also meet the needs of customers. In order to implement these plans, Woolworths
must adopt well-functioning processes to provide employees and customers with appropriate
services (Dos Santos, 2012).
Recommendation
The issues which are faced by Woolworths related to HR include job designing and analysis
which helps in developing the motivation for the employees. The organization is required to
determine the better options for getting the full-time workers. In the hiring process, the collective
and distributive bargaining process is required to be applied for enhancing the effectiveness of
the industrial relations (Arli, et al., 2013). Strategic innovation is considered essential for
developing the value and ensures to provide the selective innovative trends which are required
for customer satisfaction.
In order to address the innovation trend successfully in Woolworths, it is recommended to
consider effective strategic alignment. The organization is required to develop the organizational

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culture which helps in fostering the innovative trends which help in supporting the trend of
artificial intelligence.
It is recommended to make an investment in employee training to take appropriate actions to
include any form of change (in this case, the innovation trend is changing) will help the company
address the needs of the AI innovation trend and ensure that its strategy is consistent in the
company management system (Bitzer and Hamann, 2015).
Finally, managing Woolworths by taking effective performance management initiatives will help
the company understand the innovation aspects in a more constructive way, thereby supporting
its effective integration with the organization ’s main strategy. It will be beneficial for the
organization to bring innovation in hiring the employees. It is essential for the organization to
develop the customers by hiring good conversation skills employees. It is necessary to promote
the sensitive cultural environment for the staff which will include teamwork (Pantano, 2014).
Conclusion
Woolworths is a leading retailing sector in Australia which includes more than 115,000
employees. The company has many achievements for the growing economy. For the growing
economy, Woolworths has used the mini-entrepreneurs for delivering the goods to the customers.
The organization is growing the business through the online sector. The organization is facing
the various problems which are required to be addressed for running the business successfully.
The major problem the organization is facing is employee relations and customer satisfaction. It
is analyzed that the innovative trends majorly influence the organization. In order to attain the
benefits, it is recommended to the organization to adopt the innovative trends in the management
system.

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Reference
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