Comprehensive Marketing Plan Analysis for Woolworths Group

This report provides a comprehensive analysis of the marketing plan for the Woolworths Group, an Australian retail giant. It begins with an executive summary and introduction, defining the scope and objectives of the marketing plan. The report delves into key marketing concepts, including the role of marketing, B2C and B2B strategies, and the interrelationship of marketing with other functional units within the organization. It examines the marketing mix, specifically the 7Ps, and evaluates different strategies for achieving marketing objectives. The report also includes a historical overview of the company, the role and responsibilities of management, and the application of marketing principles within Woolworths. The analysis covers various aspects of the company's operations, including distribution channels, product management, pricing, promotion, and sales. Finally, the report concludes with a summary of the key findings and recommendations for the Woolworths Group's marketing plan.

WOOLWORTHS GROUP & MARKETING PLAN
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Executive Summary
The report is about the marketing plan of the company Woolworths Group. It defines the
marketing plan of the company. The report describes about the theory of marketing and its
process of applicability. It defines the applicability of the marketing concept on the Woolworths
Group. The report provides the information about the marketing mix of the company. It defines
the 7P’s of the company. The report also includes the applicability of the process to the
functional units of the company. In this report, we also talk about the relation of the marketing
concept with the other functional units of the company. All the functions of the organization are
interrelated. It talks about the role and responsibility of the management. The history of the
company is also presented in the report.

Contents
Introduction......................................................................................................................................4
Marketing.........................................................................................................................................5
Woolworths Group..........................................................................................................................5
Role of Marketing............................................................................................................................6
B2C & B2B......................................................................................................................................8
Startegies of the Companies............................................................................................................9
Interrelationship with other functions............................................................................................10
Evaluation of Different ways ways to achieve objectives.............................................................11
Marketing Mix...............................................................................................................................12
Shift from The 4P’s to 7P’s...........................................................................................................14
Marketing Plan for the Company..................................................................................................15
Structure and Development of Marleting Plan..............................................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................19

Introduction
The report is about the marketing concept of an industry. The company Woolworths has
effective decision making process for the company. It will help the customers to achieve the best
facilities of the company. The report is only for the marketing situation of the company. The
Woolworths group affects the marketing plans and the position to the very strong level.
Marketing
The term marketing refers to the situation where various sellers and buyers get together and
make exchange of things which will satisfy their needs. The marketing may also define as the
term pr process which develops the customer relationship with the companies and create the
values for the customers which can increase the customer satisfaction. The term starts refers to
the situation of creating the different factors which enhance the customer needs and provide the
benefit both to the customers and the sellers. The customers and sellers of a market are both
willing to take the things and they want to engage in the activity of selling and buying. The
marketing process may include the management, social, individual, desires and demands of
product or services. It includes the customer values, customer satisfaction and quality of the
products. The customer value is the situation of providing for the customers demand for some
value. It is the measurement whether the value provided is good for customers or not. The next

point is about the customer satisfaction. It includes the measurement of the factor that the
customer is satisfies by achieving the access to the products. The growth of the company
depends upon the customer satisfaction. The quality of the product refers to the situation where
the measurement is about the quality of the product. It is related to the factor that the customer
must provide with the better quality products for the growth of the business. These are the
important factors for the growth of a business.
Woolworths Group
The report will talk about the marketing concept related to the Woolworths Group. It is an
Australian Company that is listed on the ASX. It is a retail company which operates in the both
countries Australia and New Zealand. If we look at the revenue factor of Australia, then we can
say that the Company Woolworths group is at the second number. It is the second largest
company both in the Australia and New Zealand. It is the liquor retailer of Australia. It is one of
the largest operator in gaming poker machine. In the point of view of world comparison, it can
be termed as the 8th largest company of the world. The company was founded in the year of
1924. The founders of the company were Percy Christmas, Stanley Chatterton, Gorge Creed. The
company is currently working in many cities and countries. The Headquarter of the company is
located in Bella vista. It is located in the New South Wales of Australia. The Company works at
the global level with great number of branches of the company. It has many workers in the
industry who are interested in the working of company for achieving the objectives of the
company. The company needs to pay the proper salary to the workers. It is the base for the
working of staff members. The organization is the place where it is connecting through different
persons of the world.

Role of Marketing
The marketing function has wider role in the organization. It is the function that has the potential
for the growth of an organization. The people of an organization must take look at the functions
of the marketing process. The today’s business is only competing for the market of the
organization. Every small or large business is competing for the share in the market. The
company Woolworths has great market share in the industry. It can defeat the other businesses
also. The role of marketing in the Woolworths Company can also be defined by the organization
with the various other functions of the organizations. These functions are listed as below:

Distribution channel may be defined as the process of the distribution of the products of the
Woolworths Group to the customers of the company. Woolworths group distributes the liquor
products of the company to the different areas. The marekting function has the responsicbility of
marketing the products to the different areas of the organzation. The marketing helps the
rganization by providing the product to the access of the cutomers.
Product Management channel of marketing is reesponsible for the availability of the pructs for
the custimers. It provides the custmer the access to the products of the company. It defines the
total production of the management. The total value of the products must be fulfiled with the
valus of th products.
Pricing department is the part of the organization revenue. The setlement of the price must be
according to the cost occurred to the orgaization. This is the responsibility of the company to
settke the apppropriat price of the product. The marketig function also responsible for the same.
Promotion is the part of the organization which does not lead the company to go for the
promotion of the products of the customer satisfaction. The promotion helps the company to
increase the sale of the company products. It requires the cutomers of the company to have the
access to the products by promoting the products offered by the Woolworths group.
Selling is the part of an organization which requires the procuction and seelling of the products
offered by the company. The sale of the products must be on the value or selling price
determined by the department of the company. It needs to make the sale of the customer goods in
differeny areas of te world. The department must take care of these different cases of the
organization. The sale departnent of Woolworths Group must make the adequate procedure to
makr the sale.
Financig is situation of taking the finance for makig the sale of the company. It defines that
Woolworth company must take the procedure and efforts to create the finance. The finance may
be from individual, companies or banks. This may be refered as the procedure for creating funds
for the organization. the actvities of the company resulted in the creation or availability of the
finanace for the working of the organization or the woolworh group’where.

The marketing management functio requires the managemnt to market the product of the
company It makes it necessary for the marketing management to have the access to the every
market of the industry. It needs to market theproduct smal araes as well as in big cities. The
marketing management is of the maiun freatures of the company.
B2C & B2B
The company Woolworths Group is oprating at the level that it affects the both B2C and B2B
sale of the company. The B2C sale refers to the treatent of sale transatios withteh customers of
the company. The Woolworths group make the sale to the cutomers of tehorganization. It nees
them to amkr the strong relations with them and attract the new customers with some efforts of
attracting the customers and retaianing the old customers of the company. The B2C sale is
important for the market position of the company. The B2B sale refers to the situation of
treatment of the sale transaction with the other businesses. The oter business may require the
products for thir own work. It will increase the market position of the other product. It works at
the wholesale and retail both the levels. The Woolworth Group has become the important factor
of the marketing industry.
Startegies of the Companies
The company has the strategy of making the marketing of the products to the every level
organization. it increases the position of the company by creating the strong relation of the
customers with the company. The wolworth group is increasing the revenue due to the great
marketing process of the organization. It increses te process by making the important decision of
the organization. The company provides various facilities to the customers for achieving the
market position that will help the company to be the top level company of the organization. The

comoany has te strategic planning of making the sale of the company products. The strategy of
marketing ay be term as the situation of achieving the competitive position of the organization. It
incrase the sale of the company by increasing the position of the company in the maeket. The
strategies of the company Woolworths Group has increased the position of the company in the
marjet by increasing the profits of the comoany in the first half of the yaer 2016 in the company.
One of the move taken by the company for the achoievement of the market position is the
introduction of the Assuie animal Trading Cards. The company works in various products which
helps to increase the arket position of the company. The company also participates in the public
events and competitions, it makes the company to achieve the level of profit that company wants
to achieve in the organiation. The company wants to achieve the highest position in the market.
for tism it is working hard and taing the new strategic decisions in the industry. It makes the
industry best suitable for the customer to achieve the highest level of profit in the industry. The
profits may be termed as the basic need of an organization.
Interrelationship with other functions
The Woolsworth group’s marketing startegy has some relation with other functions of the group.
There are different functions and departments in every organization. But it s important to have
interrelation with all the functional unit for making the success of the business. It is important to
understand the situation and making the decision that wil help the company to achieve specific
position in the industry. It is the most importa t factor of the organization. The project is al about
the marketing function of the orgaization. The relation of the marketing funtion with other
functions is an important part in the organization. It has the requirement of iterrelatig the tasks of
every organization and creating the best position of the market by achieving the success due to
the better relations with the management. The company needs to provide the best position in the
market by mainataint the strong and ethical relatiosn with all these departments of the company.
The followeing are the some important departments of the company Woolworths group:
Customer service department is the depatemt which helps the customers to achieve the required
information or service fro the management. It helps the customers to take the resposnses of their

questions from the department. The department of the customer relationship provides different
and attractive facilities to the customers.
Human resource department refers to te department which delas with the employees of the
organization. The marketing function deals with the human resource function in order to take the
efective offers to the company (McCarthy, Jerome E. , 1964). it requires the employees of the
organization to behave ethically. It helps to take the importat decisions in the organization.
Production department of the Woolworth group describe the department that it is the main
department of the company. The functions of the management depends upon the production
departments. Evry other function of the company can’t take any step unless there is no
production. Thus production is also the basic factors of the success of the Woolworths Company.
Research & Develement department is the departet that reaserch in the specific fileld. In the
Woolworth company, the department of research of the company helps the comoany to achieve
the required products after the develooment of the products (Bhatt, Ganesh D; Emdad, Ali F ,
2001). It needs to specify that the reaserch and development both are different fators. Reaserc is
the common expenses and the development of the company.
The finance deparment of the compaby also get affected by the finance department of the
company. It needs to make the success of the company by creating the finance for the
organiation. The Woolworthd group make this effect on the position of the company. Finanace
can be arranged from anyone in the organization or from outside the organization. it helps to
provoid the inetrest of the company .
The administration departmemt also get affected by the marketing functions of the company
Woolworth company. It needs to make the effective decisions of the company. It requires the
competitiors to have access to the company imformation. The administrative department stores
the information about the company.
The distribution and the sales department starts the work. It need to make the competetion in the
industry to have the accurate position of the company. it makes the situation of having the
process of distributing and selling the products of the company. Both of the departments are
different. The Woolworth Company’s marketing position affects the position. It requires the

customers have the acces toteh prodicts of the company. The people making the sale must have
the duty to sell the product to every market in the organization.
Evaluation of Different ways ways to achieve objectives
Every organizations must have the different ways to achieve objectives of the organizations. It
must have the opportunities to achieve the success in the organization by taking the necessary
decision in the organizations. The Wolwrth company needs to achieve the best market position in
the environment. It requires the company to evaluate the microenvironment of the company. The
micro evironment of the company includes the customer market, copetitors and the pubic related
to the organization. It needs to maintain the conditions of the company that will help it to have a
competitive position in the market. The Woolworths company is taking the different ways which
will help the compay to have effective sale by differenyt and unique methods of the
organizations. It requires the company to achieve the high position by having the different
requirements of the company. There are many organizatiosn who ae using the same strategies for
the market position of the company. The comoanies like Commonwealth Group, The National
Banking Group BHP Billiton etc have the factors that help them to achieve the high market
position in the country ( Cummins, Carolyn, 2017). All these companies use the process of
marketing mix in the company. They make the marketing mix compultion for acquiring the high
positions. The companies requires the management to have the strategies of SWOT analysis also.
The marketing mix includes various types of services for the rganizations.
The marketing strategoies also includes the strategies of internal marketing of the company. The
service of the Woolworths Group helps to increase the contact of customers and employees that
supports the relations of the employees with the company (Bitner, M.J., 1992). Internal market
also take the factors into effect that are of the external market. The position of the market
depends upon the effective decision of the buyer seller decision of the quality of the interaction
of the company. The service quality and the the productivity affects the postion of the market.

Marketing Mix
One of the main strategies of the company includes the factors of the marketing mix of the
company. The Woolworths group also make the marketing mix strategies to achieve the success
in the organization. It requires the management of the company to apply the strategies of the
company to have the access to the market position (Dominici, G , 2009). It will increse the
profits of the firm by making the best positions of the market.
The marketing mix may also termed as the factor of 7P’s. These 7P’s make the strategy of
marketing mix for the company. These factors includes the best of the strategies of the company.
The marketing mix of the Woolworths Group is defined as follows:
Product:
The Woolworths company describe the process of th products of the company. the company is an
Australian company which deals with the retail products of the company. It provides every type
pf grocery services to the country (Booms, Bernard H.; Bitner, Mary Jo , 1981). The company
has also started the sale of magazies, stationery, vegetables and fruits. The customers of the
company are satisfied from the services of the company. The products of the company is
approved and tested by the experts of Woolworths Group. This process has helped the cutomer to
achieve the best services of the company.
Price :
The price of the products are main factors for the customers. The price of the Woolworths Group
are higher than the prices of the market. It wants to maintain the prices and fix the price
fluctuations. The prices of the products are competitive in the market due to the company prices.
The company also provides the shopping cards of their own. These cards may used for the
shopping from the company.
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