Communication Skills: In-depth Analysis of Woolworths Group Report

This report provides a comprehensive analysis of Woolworths Group Limited, a prominent player in the Australian retail and supermarket industry. The report begins with an overview of the company, highlighting its extensive market presence and diverse product offerings. It then delves into two ...Read More

Running head: COMMUNICATION SKILLS - COMPANY REPORT
COMMUNICATION SKILLS - COMPANY REPORT
Name of the Student
Name of the University
Author Note

1COMMUNICATION SKILLS - COMPANY REPORT
EXECUTIVE SUMMARY
The following paper attempted a discussion on the retail and the supermarket industry that is
present within the Australian territories. The following report aimed at presenting a discussion on
one of the retail magnates that have been operating in the Australian retail market, Woolworths
Group Limited. The report opened with the overview of the company and thereafter proceeds to
discuss two areas of the company excellence. The report further highlighted one area of criticism
for the company and thereafter recommended certain measures that would have helped the
company to overcome these weaknesses.

2COMMUNICATION SKILLS - COMPANY REPORT
Table of Contents
Introduction..........................................................................................................................3
Company overview..........................................................................................................3
One area for company excellence....................................................................................4
Second area for company excellence...............................................................................4
Area for company criticism.............................................................................................5
Recommendation.................................................................................................................6
Conclusion...........................................................................................................................6
References and Bibliography...............................................................................................7

3COMMUNICATION SKILLS - COMPANY REPORT
Introduction
The following paper attempts a discussion on the retail and the supermarket industry that
is present within the Australian territories. The retail industry is inclusive of the various stores
and kiosks that attempt to provide the clientele with various products like the food and beverage
items, the grocery departments, the drug stores, the stores for the electronic items and the various
other products that are required by the people residing in the area. The supermarkets might be
presented in the form of the convenient stores, kiosks, departmental stores as well as other small
stores. The present-day supermarkets might however also be found to have been presented to the
clientele in the form of the online stores that can be accessed through the use of the internet
facilities as well (Culley et al. 2017). The Australian supermarkets include the stalwarts like
Woolworths Group, Aldi Stores, Metcash Limited, Wesfarmers and other such business
organizations. The following report aims at presenting a discussion on one of the retail magnates
that have been operating in the Australian retail market, Woolworths Group Limited. The report
opens with the overview of the company and thereafter proceeds to discuss two areas of the
company excellence. The report further highlights one area of criticism for the company and
thereafter recommends certain measures that would help the company to overcome these
weaknesses.
Company overview
Woolworths Group Limited is one of the most famous and well-established retail
companies that have been operating within the territorial boundaries of Australia. The company
is known for the extensive network that it enjoys within the country of Australia as well as being
the market leader within the Australian retail and supermarket industry. The company is known
to have been holding more than 80% of the total market share within the country and targets a

4COMMUNICATION SKILLS - COMPANY REPORT
huge and diversified client base within the country (Woolworthsgroup.com.au 2019). The
company is known for the marketing of the various products that range from the footwear,
toiletries, products of the food and beverage sectors, kitchenware and other products required for
the proper furnishing of the homes. The major aim of the company is to provide to the clientele
all the varied types of products under one single establishment. This in turn is known to help in
the retention as well as the proper attraction of the clientele to the organization. The company is
known to have been earning a revenue of over 5672.6 crores AUD in the year 2018
(Woolworthsgroup.com.au 2019). The workforce of the company consists of almost 1,15,000
people who serve at 995 locations wherein the supermarkets are situated
(Woolworthsgroup.com.au 2019).
One area for company excellence
One of the major factors that have been assisting the excellence refers to the fact that the
company has been one of the market leaders in the given markets. The company is known to
have been holding more than 80% of the total market share within the country and targets a huge
and diversified client base within the country. This in turn has led to the lowering of the threats
on the part of the substitutes in the Australian markets. The company is known for the marketing
of the various products that range from the footwear, toiletries, products of the food and
beverage sectors, kitchenware and other products required for the proper furnishing of the
homes. The company is known for the development of the client base through providing various
products that are useful to the various strata of people who have been residing in the society. The
company further tends to provide the clientele with a wide range of products that are present
within a single store location. This helps in the attraction as well as the retention of the clientele
of the company.

5COMMUNICATION SKILLS - COMPANY REPORT
Second area for company excellence
The company is further known to implement a greater diversity within the organization.
This in turn leads to the conditions wherein the company faces the greater support on the part of
the several members of the workforce of the organization. The major positive factor observed in
the internal operations of the company refer to the implementation of the required training and
developmental programs that are implemented within the organization. This helps in the
development of the staff in terms of the job roles that are assigned to them. The proper training
further helps in providing the concerned employees with the required motivation so that they
might function towards the improvement of the overall performance of the company in the given
markets (Thompson & McLarney 2017). The company is further known to be providing the
employees of the organization with a handsome amount of remuneration along with the various
amounts of perks and bonuses as incentives. This helps in building the motivation of the
employees which in turn affects the revenues that are gained by the organization. This in turn
helps in the increase in the competitive advantage of the company in the given market.
Area for company criticism
Despite having numerous areas for excellence, the company faces certain issues in the
given markets as well. One of the major drawbacks that are faced by the company refer to the
positioning of the company. The company is known to have been serving a wide range of
clientele within the given country. This often leads to the conditions wherein the positioning of
the company is considered to be confusing. The target clients of the organization are found to
belong to the different strata in the society. However, the company is found to have been
targeting all of them using the similar products. This leads to the confusion among the clientele
regarding the quality of the products thereby leading to the lack of the proper revenue earning

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within the company. The company faces further issues due to the partiality that they cater to the
premium section of the clientele of the company. This display of partiality has often led to the
complaints on the part of the clientele who have not been receiving the premium treatments on
the part of the company. The extra amount of attention that is received by the premium clientele
is thus found to be posing an issue for the company as well.
Recommendation
The company in discussion might be advised to follow certain measures in order to
resolve the issues that the company has been facing. These might include the measures that are
suggested below.
 Equal treatment to clients
The company should treat the clients of the company on an equal footing on the basis of
the demographic segments to which the client belongs.
 Demarcating the products on the basis of the targeted clientele
The company should differentiate the products on the basis of the clientele that it has
been targeting. This would help in the retention of the clientele of the company.
Conclusion
The above discussion might be concluded on the fact that the company in discussion is
one of the market leaders in the retail industry of Australia and is a successful business
organization. The company is known for the development of the client base through providing
various products that are useful to the various strata of people who have been residing in the
society. This in turn helps the company to maintain a proper client base within the Australian
retail market.

7COMMUNICATION SKILLS - COMPANY REPORT

8COMMUNICATION SKILLS - COMPANY REPORT
References and Bibliography
Cristina, M.V. and Suzana, D., 2018. Study Regarding the Attitude Of Customers On The
Behaviour Of The Sales Staff In The Supermarkets From Resita. Annals-Economy Series, 5,
pp.91-97.
Culley, B., Graham, J., Kay, G., Norberry, J. and Wilson, S., 2017. Digital Marketing Plan:
Naked Wines Australia. Newcastle Business School Student Journal, 1(1), pp.68-89.
Kim, D.H., Liu, W.G.A., Rangan, A. and Gemming, L., 2019. A comparison of the Health Star
Rating and nutrient profiles of branded and generic food products in Sydney supermarkets,
Australia. Public health nutrition, pp.1-8.
López, R.A. and Ferrándiz, J.V.C., 2016. Analysis of the Logistics of Home Delivery of Food
and Household Goods. Implementation in Consum in the Valencia Area. Proposals for
Improvement. Transportation research procedia, 18, pp.189-196.
Mortimer, G., 2016. The supermarket of the future: Directions for Australia. Inside FMCG
Magazine, (4).
Shabanova, L.B., Ismagilova, G.N., Salimov, L.N. and Akhmadeev, M.G., 2015. PEST-Analysis
and SWOT-Analysis as the most important tools to strengthen the competitive advantages of
commercial enterprises. Mediterranean Journal of Social Sciences, 6(3), p.705.
Sun, H., Liu, J., Zhang, Z., Jia, T. and Sun, Q., 2015. Fresh Food Online Supermarket Format
Development Research. In LISS 2013 (pp. 633-638). Springer, Berlin, Heidelberg.

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Thompson, J. and McLarney, C., 2017. What effects will the strategy changes undertaken by
next Plc have on themselves and their competition in the UK Clothing Retail Market?. Journal
of Commerce and Management Thought, 8(2), p.234.
Woolworthsgroup.com.au, 2019. About Us - Woolworths Group. [online]
Woolworthsgroup.com.au. Available at: <https://www.woolworthsgroup.com.au/page/about-us>
[Accessed 25 May 2019].
Woolworthsgroup.com.au, 2019. Woolworths Supermarkets - Woolworths Group. [online]
Woolworthsgroup.com.au. Available at:
<https://www.woolworthsgroup.com.au/page/about-us/our-brands/supermarkets/Woolworths>
[Accessed 25 May 2019].