Strategic HRM in Retail: A Case Study of Woolworths

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HUMAN RESOURCE
MANAGEMENT

TABLE OF
CONTENT
 Introduction to HRM
 Background of Woolworth
 The HRM of Woolworth
 Importance of HRM of Woolworth
 Challenges of HRM
 Problems included in HRM
 Theories of HRM
 Models of HRM
 Issues faced by Woolworths
 Conclusion

INTRODUCTION
 Important operational function
 Manages different functions
 It involves new employees
 Presentation will analyze the issues related to the HRM
of Woolworth
 Will analyze the solutions that can be implemented by
the organization
 Different HRM practices will be analyzed

BACKGROUND OF WOOLWORTH
 Australian retail organization
 Headquarter is in Bella, Vista
 It was founded in the year of 1924
 Deals in groceries, Packed foods, health and beauty
products.
 Operates about 1000 stores across Australia
 They also handles their online portals.

THE HRM OF WOOLWORTH
 Responsible for implement of behaviors of the
employees
 The target is to balance the assets of the organization
 Focuses on getting the competitive advantages
 Focuses on hiring suitable employees
 They develops the workforce planning
 Maintains the beneficial HR policies

IMPORTANCE OF HRM OF
WOOLWORTH
 Develops skills
 Enlarges in line management skills
 Improvement in capabilities of managers
 Makes appropriate HR theories
 Makes the appropriate structure of the organization
 Develops the comparative advantages (Noe et. al. 2017)

CHALLENGES OF HRM
 Changes of management
 Development of leadership
 Training and development
 Adaption of innovation
 Compensation
 Recruiting the appropriate employees
 Workplace diversity (Paauwe, & Boon, 2018)

PROBLEMS INCLUDED IN HRM
 Inaccuracy
 Uncertainties
 Lack of support
 Employee resistance
 Lack of purpose
 Expenses and time

THEORIES OF HRM
Maslow’s hierarchy of needs

CONT… HERZBERG’S MOTIVATION- HYGIENE
THEORY
 Growth in career
 Successes
 Accomplishments
 Recognition
 Relationships
 Various policies of the
organisation
 Working conditions
 Salary issues
 Job Security
Motivators Hygiene factors

MODELS OF HRM
The Harvard Framework
 Shows that too much pressure is present for
employees.
 In such a situation there needs to long term goals
maintained.
 People are potential assets and need to be
managed in an efficient manner.
 All the interests of the stakeholders need to be
managed by policies created in Woolworths.

CONT THE GUEST MODEL
HRM
strategie
s
HRM
Practice
s
HR
Outcomes
Behavioural
and
Performanc
e outcomes
Financial
Outcome
s