Woolworths Limited: Innovation System Implementation Project

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Added on 2023/06/11

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This report analyzes the role of innovation within Woolworths Limited, focusing on the implementation of a new Information System (IS) to replace the company's traditional manual data management approach. The report details the development of an innovation management action plan, emphasizing design thinking principles, user involvement, cost integration, prototyping, and cross-functional management. It further discusses how the new IS streamlines with Woolworths' existing capabilities, enhancing operational efficiency, data security, and communication. The report concludes that the successful implementation of the IS will improve business efficiency and commercial revenue, while also addressing potential future innovations like cloud-based systems that could further impact the company's technological infrastructure.

Running head: PROJECT MANAGEMENT
Project Management: Woolworths Limited
Name of the student:
Name of the university:

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Executive summary
This report reflects the role of innovation in the business organization named as Woolworths
Limited. It has been found that with the successful implementation of the system the company
will be able to deliver a secured and user friendly automated system to the consumers.

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Table of Contents
Introduction......................................................................................................................................3
1. Development of an innovation management action plan............................................................3
1.1 Discussion on innovation products or services based on the goals and portfolio
management of the organization..................................................................................................3
1.2 Design thinking about innovation..........................................................................................4
1.3 Involvement of the users........................................................................................................6
1.4 Fast integration of the cost associated to the innovation.......................................................7
1.5 Prototyping and testing capabilities.......................................................................................7
1.6 Cross functional management................................................................................................8
1.7 Discussion on how the innovation will be streamlines with the current capabilities of the
organization.................................................................................................................................8
Conclusion....................................................................................................................................... 9
Future innovation that might affect the this innovation...................................................................9
References......................................................................................................................................11
Introduction
This report depicts the role of innovation in the business organization and also the way
how it positively and negatively impacts the competitive market and the commercial revenue
accurately. The company that has been nominated for the implementation of the innovation is

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Woolworths Limited. The company delivers their products and services mainly in Australia and
sometimes out of Australia in New Zealand also.
Traditionally, the company has an old manual data management approach where there
was huge chance of error occurrence. In addition to this, the manual data management system
was very much time consuming and slow. In order to mitigate the challenges of traditional data
management system the innovation that the project manager wishes to incorporate in the
installation of the Information System (IS). The action plan for the innovation of the system,
design thinking regarding innovation, involvement of the users, prototyping and testing
capabilities, cross functional management are also elaborated in this report. Besides this, the
positive impacts of innovation in the organization are also illustrated in this report.
1. Development of an innovation management action plan
1.1 Discussion on innovation products or services based on the goals and portfolio
management of the organization
In order to implement the innovative information system in Woolworths Limited it is
necessary for the company to create an accurate action plan. With the help of proper action plan
the company will be able to create a platform for the employees and consumers which are much
easy to operate. It can be said that, with the successful implementation of the Information System
Woolworth limited will be able to increase the overall managerial an operational capabilities of
the company.

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1.2 Design thinking about innovation
The concept of design thinking is very much important for the successful implementation
of innovation. It has been found that with the successful implementation of the information
system the company will be able to gain log terms sustainability and strategic success as well.
The Chief Information Officer (CIO) of the company is responsible to deliver all necessary
technology based strategy to the company.
There are certain basic phases those are necessary for the company to implement in their
action plan and the phases are as follows:
Define the problem: Before the final implementation of the information system the company
head is required to define the main problems. If at the project initiation phase all the issues are
identified by the project manager then it will become much easier for the technical team to
implement an innovative item for their company. Based on the standard operating procedure the
Information system should be developed.
Collect and analysis data: This is the second phase of project innovation. In this phase the
company head are required to collect and summarize all necessary data from different resources.
With the help of this collection the issues will be easily resolved.
Clarify and prioritization of the problems: This is the third phase of innovation. In this phase all
the identified issues are required to be prioritized accordingly.
Goal statement development: In this phase the project managers are required to develop SMART
goal. With system specification and operational management of the Information system theses
issues can be eventually resolved.

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Implementation of the solution: This is the final phase of the action plan. Based on the project
requirements all potential barriers and resource level issues are to be mitigated. For Woolworths
Limited the developers should implement an Information system. Information System will
increase the business efficiency and minimize all other potential barriers with data integrity and
information security.
Design thinking can be defined as a creative action that helps to formalize the practical,
creative level resolution for different identified issues and problems. In order to actualize the
concept and ideas this design thinking methodology is very beneficial. The five basic step of
design thinking are empathy, define, and ideate, prototype and test. It means that, the
development of the information system is not rather proper sequential sustainable maintenance
approaches are also required to be implemented by the project developers. Before the final
implementation the system should be tested in three steps unit testing, integrated testing and
acceptance. As soon as the system passed the testing phase the system will be installed by
Woolworths Limited.

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Figure 1: Diagrammatic presentation of the innovation plan
(Source: Novikova, pp-141)
1.3 Involvement of the users
The involvement of the users measures the key success of the innovation. There are many
factors that promote the involvement of the users in terms of role of the leaders, user priorities
and decision making (Novikova). It is very much important for the company to innovate the
system in such a way so that it can minimize all the issues with traditional data management
system. The involvement of the users gives many benefits to the company also. It involves
beneficiaries that may empower the information system. The system gives learning opportunity
and new skills to the users and at the same time exposes new experience to the users. It helps to

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shape the overall research work based on the views of the beneficiaries (Dash, Sudhansu, et al.).
With the user involvement the project of the company and Woolworths Limited itself will be
able to get better insights.
1.4 Fast integration of the cost associated to the innovation
Traditionally, the company has a manual data management system where the employees had to
insert data manually which was rime taken. In addition to this, there was a huge chance of error
occurrence as the human resources are individually allotted to do the task of data entry. The
implementation of the information system is quite costly (Al-Sakran, Hasan Omar). Thus, before
the implementation of the system the finance manager are responsible to go through a feasibility
study to make sure that, the implementation will be beneficial to Woolworths Limited. After
analyzing the detail components of the system it has been found that, the cost that will be
required for the successful completion of the information system is $100,000. Though, the
amount is very high but still the operational and managerial issues will be completely resolved
with the installation if the information system (Marnewick, Carl). It will give the company a
reliable, flexible, secured server to the employees. This automated system will minimize the
operational level errors. The innovation will be streamlined with the current organizational
capabilities.
1.5 Prototyping and testing capabilities
The information system that will be developed for the Woolworths Limited is though not
based o the cloud platform but it has different technical functionalities associated to it. In order
to develop the designs the developers are maintain four basic phases such as initiation, planning,
development, testing and implementation. The system that is going to be developed for
Woolworths Limited has different advanced functionalities (Novikova). The prototype of the

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information system shows all those operations in a single platform. All the small modules of the
system are again interconnected to each other. There are three different testing phases through
which the developers are required to run the information system (Benaben, Frederick, et al.). The
three phases are unit testing, integrated testing and user acceptance testing. It is the responsibility
of the developers to design the system in such a way so that the users can easily use it.
1.6 Cross functional management
There are many contemporary business organizations those are refocusing their efforts on
improving the business process and also revamping the traditional vertical functional structure in
order to enhance their performance as well as better meet the requirements of the clients
(Marnewick, Carl). The cross functional management is referred to as critical approach to the
quality management model as it can wave together the vertical line and the functional
management altogether with the horizontal functions of management. The very primary area of
the application of the cross functional management includes quality management, cost
management expense management, delivery management etc (Benaben, Frederick, et al). Quality
improvement is a very important thing for any project to gain effective revenue and commercial
profit from the competitive market (Armstrong). Not only this but also the developers are
required to develop the product and services considering the all basic factors. In addition to this,
the developers are required to develop a cross functional team that is comprise
1.7 Discussion on how the innovation will be streamlines with the current
capabilities of the organization
With the innovation and implementation of Information system in Woolworths Limited
the company will be able to streamlines with the current capabilities of the organization. The
cloud based Information System (IS) will give three different benefits in terms of application

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resilience, disaster recovery and backup storage (Li, Xin, et al.). The data those are lost can be
retrieved or fetched easily with the help of the disaster recovery approach. It also gives high level
security to the users it means that none of the eternal users will be access information from the
server. Information system can improve the communication system, operation management and
the record keeping system (Dash, Sudhansu, et al.). It has been found that, with the successful
implementation of the system the company will be able to deliver a secured and user friendly
system to the employees and to the consumers.
Conclusion
From the overall discussion it can be concluded that with the successful implementation
of the innovation information system the business efficiency and the overall rate of commercial
revenue will automatically increase. The issues associated to the traditional manual data
management system can be completely resolved and minimized with the innovation of the
advanced automated data management system. The involvement of the users with the system, the
cross functional management, prototyping and testing capabilities are also illustrated in this
report. In order to implement the information system a necessary action plan is also developed I
this report. It is expected that, with the successful implementation of the information system
Woolworths Limited will be able to operate all their functional abilities appropriately.
Future innovation that might affect the this innovation
The future innovation that may affect the implementation of the information system is the
cloud based system implementation. In future if a cloud based information system is
implemented then that will affect the current innovation. If in future the company develops

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installs a cloud based Information system then it will give them a disaster recovery approach,
application resilience and backup storage also (Armstrong). During the transmission of the
information from the manual data management system to the automated system if any
information is found to be lost then that can be retrieved easily due to the presence of backup
storage. Not only can this but also due to human or technical error if any confidential credentials
are lost from the serve then that again be retrieved with the help of the disaster recovery
approach (Srivastava, Keerti, et al.). The company wide system will perform all the necessary
actions to meet the target of the company that has been developed at the very initial phase of
development. Fork model is a knowledge based model that is widely developed by the business
organizations for increasing the commercial revenue and departmental requirement. The cloud
based system will deliver a much secured server to the consumers and to the employees as well.
The

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References
Al-Sakran, Hasan Omar. "Intelligent traffic information system based on integration of Internet
of Things and Agent technology." International Journal of Advanced Computer Science and
Applications (IJACSA) 6.2 (2015): 37-43.
Armstrong, Deborah J., Nita G. Brooks, and Cynthia K. Riemenschneider. "Exhaustion from
information system career experience: implications for turn-away intention." Applied
Psychology 86.3 (2015): 499-512.
Bajdor, Paula, and Iwona Grabara. "The Role of Information System Flows in Fulfilling
Customers’ Individual Orders." Journal of Studies in Social Sciences 7.2 (2014).
Bajdor, Paula, and Iwona Grabara. "The Role of Information System Flows in Fulfilling
Customers’ Individual Orders." Journal of Studies in Social Sciences 7.2 (2014).
Benaben, Frederick, et al. "Supporting interoperability of collaborative networks through
engineering of a service-based Mediation Information System (MISE 2.0)." Enterprise
Information Systems 9.5-6 (2015): 556-582.
Dash, Sudhansu, et al. "Legume information system (LegumeInfo. org): a key component of a
set of federated data resources for the legume family." Nucleic acids research44.D1 (2015):
D1181-D1188.
De Vasconcelos, José Braga, Feliz Ribeiro Gouveia, and Chris Kimble. "An organisational
memory information system using ontologies." Atas da Conferência da Associação Portuguesa
de Sistemas de Informação. Vol. 3. No. 3. 2016.