Assessment Report: MGT502 Business Communication, Forming an Argument

This report examines the financial benefits Facebook provides to Woolworths, focusing on integrated marketing communication strategies. The analysis explores how Facebook enhances the company's ability to reach a large audience, improving internal and external environments. The report highlights how Facebook can boost collaboration, streamline the supply chain, and reduce operational costs. It discusses the impact of Facebook on corporate branding, communication, and reputation, ultimately leading to increased revenue and profitability. The study also emphasizes the importance of Facebook in team building and collaboration, contributing to improved leadership skills and employee satisfaction. The report concludes that Facebook is a significant tool for Woolworths, providing financial advantages and supporting long-term success.

RUNNING HEAD: BUSINESS COMMUNICATION 0
“INTEGRATED MARKETING COMMUNICATION”

BUSINESS COMMUNICATION 1
Integrated marketing communication is the approach which is used by the company in
which it carefully integrates and coordinates with several communication channels (Nhedzi,
Overton-de Klerk, & Bester, 2016). It is because this leads in delivering clear and consistent
message according to the desired audience. The reason of this concept is that it supports in
maintaining consistency and accuracy in the message as well as also supports the organization to
make use of complementary use of media. Further, the discussion is made on the argument that
“Facebook provide financial benefits to Woolworths”. It is because it increases the capability of
the organization to reach large number of employees in the organization, it results in maintaining
better internal and external environment of the company.
The studies revealed that in Woolworths, South Africa effective practices is to be adopted
by understanding the effective practices adopted by other branches of the company (Balmer,
Abratt, & Kleyn, 2016). It can increase the capability of the company to expand in international
environment. Facebook can also increase the collaboration of the organization because of
improving the procedure of supply chain. It is because through Facebook company can post the
message and spread worldwide and can mainly capture Australian marketplace (Parkinson,
2018). This can decrease the expenditure of the company it is because of collaborating with more
clients and increasing customers from different regions due to attracting them with providing
them effective message according to the attractive content for the employees (Gaur,
Saransomrurtai, & Herjanto, 2015).
The study also revealed that Woolworths use Facebook strategy to communicate with the
employees it describes that it is the significant method for communicate in the marketplace
(Parkinson, 2018). This result in reducing the cost of the organization it is because this can allow
the organization to gain competitive advantage and can increase the awareness among the
customers about the discounts and offers provided to the customers. The studies also describes
that Facebook also play an important role in increasing team work and collaboration it is because
it include all the staff members to make decisions according about the subject matter. (Nhedzi,
Overton-de Klerk, & Bester, 2016)
This results in increasing leadership skills because of increasing the capabilities to
involve and participates other staff members in Woolworths to provide their opinion in decision
and in subject matter. This also increases satisfaction of the company because of providing

BUSINESS COMMUNICATION 2
financial benefits to the organization. It is because of reducing the wastage due to including
experts in decision making and leads in performing the activities in more efficient manner
according to the expectations (Feigin, 2016).
Facebook also help the company to increase the updating of the information regarding the
legal challenges and support the company by maintaining stability, in this Facebook support the
company to update the customers regarding the problems faced by the organization. This become
the major strategy for generating the profits and to allow the organization to earn more
profitability (Feigin, 2016). This leads in increasing the cost and profits in the long run because
of sustaining large number of customers by Woolworth’s organization. This results in increasing
the success and outcomes of the organization in the long run.
Facebook also support the organization to increase the communication with the
consumers, clients and other investors when the situation of the organization is uncontrolled and
unfavorable this is becomes the continuous method of lowering the expenditure through which
the profits of the organization decreases (Nhedzi, Overton-de Klerk, & Bester, 2016). The
studies also discussed various points which includes corporate branding, communication as well
as reputation which is achieved through better communication in the organization. Therefore, the
estimation describes that Facebook provide financial benefits by increasing their corporate
branding and earning more revenue and profits by meeting the expectations of the customers.
Further, studies revealed that Facebook provide various benefits to the company through
increasing more outcomes in marketplace (Gaur, Saransomrurtai, & Herjanto, 2015).
From the above, it is revealed that organization use various communication channel to
transmit the message to the target audience. The Facebook provides various advantages to
Woolworths, the above investigation revealed that it also provide financial advantage by
providing various benefits. It is revealed that it reduce necessary expenditure by reducing the
wastage and decrease the operations cost. It also leads in increasing profits because more
awareness among the customers as well as more satisfied employees in the organization through
which operations will be conducted in more efficient manner.
References

BUSINESS COMMUNICATION 3
Balmer, J. M., Abratt, R., & Kleyn, N. (2016). Corporate brands and corporate marketing:
Emerging trends in the big five eco-system. Journal of Brand Management , 23 (1), 3-7.
DOI: https://doi.org/10.1057/bm.2015.51
Feigin, L. M. (2016). The effects of protests and boycotts on a brand and its reputation: a case
study on Woolworths and boycott, divestment and sanction(BDS)." PhD diss., The IIE .
Retrieved from: http://hdl.handle.net/11622/89
Gaur, S. S., Saransomrurtai, C., & Herjanto, H. (2015). Top global firms’ use of brand profile
pages on SNS for marketing communication. Journal of Internet Commerce , 14 (3), 316-
340. DOI: https://doi.org/10.1080/15332861.2015.1045287
Nhedzi, A., Overton-de Klerk, N., & Bester, T. (2016). Brand linkages: winners, losers and how
to measure these. DOI: https://dx.doi.org/10.18820/24150525/
Parkinson, M. M. (2018). Case Study 4: Woolworths Group plc." In Corporate Governance in
Transition(pp. 203-221). Palgrave Macmillan, Cham. DOI: https://doi.org/10.1007/978-
3-319-77110-6_10