This report provides a comprehensive strategic analysis of Woolworths, one of the leading retail companies in Australia. It begins with an introduction to the company and the Australian grocery industry, highlighting the dominance of Woolworths and Coles. The report then delves into a detailed micro and macro-environment analysis, covering factors such as suppliers, intermediaries, customers, political, legal, economic, social-cultural, technological, and environmental aspects. It identifies Woolworths' competitive advantages, including its strong brand portfolio, automation, reliable suppliers, and distribution network. The analysis also examines the generic strategies of Porter that Woolworths employs, including cost-leadership and differentiation. Furthermore, the report explores Woolworths' growth strategies using the Ansoff matrix, covering market penetration, product development, market development, and diversification. Finally, it offers strategic recommendations for Woolworths to maintain future growth, such as forming strategic alliances, continuous innovation, and adopting a fair price policy. The report concludes by emphasizing the importance of understanding the operating environment for Woolworth's success.