Detailed Project Report: Woolworths Group Expansion in Banbury, UK

This report provides an in-depth analysis of the Woolworths Group's expansion project, focusing on the plan to expand its manufacturing unit in Banbury, Oxfordshire, England. The report delves into contextual information, including the importance of the project, key stakeholders (suppliers, local government, board members, project manager, team members, and consumers), and their expectations. It also examines the project's scope, priorities, and work breakdown structure. The report highlights the project's priorities, such as communication, constant monitoring and controlling, regular meetings, total quality management, greater return on investment (ROI), and resource allocation. The work breakdown structure is also discussed, emphasizing the importance of dividing the project into smaller, manageable parts. The report provides a comprehensive overview of the project's objectives, strategies, and the challenges faced, offering insights into the project's success factors and the application of project management techniques within the retail industry. This assignment is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

MBA Interim

Executive Summary
Project is a set of plans and activities that an organisation undertakes in order to fulfil
defined target and goals. In this project management acts as most essential aspect through which
accomplishment of project is ensured in a well effective and feasible manner. Present report
include discussions on Woolworths Group which planning to expand its manufacturing unit. For
this different type of project actions are being undertaken by project manner as to effectively
fulfil project objectives.

Table of Contents
INTRODUCTION...........................................................................................................................1
Contextual information...........................................................................................................1
Project priorities.....................................................................................................................2
Work break down structure:...................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
A project is defined as an activity to accomplish specific task in order to reach a particular
outcome. It is a set of inputs as well as outputs that are required to fulfil a particular form of goal.
In this process project vision, work, scope are included in order to stay allied towards project
activities in order to accomplish project target (Haag and Sandberg, 2020). It is formal and
documented version of planning which is being undertaken by an organisation to control and
execute project in a well defined manner. In order to accomplish project goals project
management is undertaken with the application of competencies of personals, skill set and
knowledge base.
Present report has been conducted on Woolworths, company operate their functioning in
retail industrial sector and is a leading Supermarket chain of organisation conducting their
functioning across the peripheries of Australia and New Zealand (Haskins and at. al., 2020.). It
been identified that company develop a project plan in which they are looking forward to expand
their manufacturing Woolworths Group in Banbury, Oxfordshire, England. In this project plan
formative discussion has been made on contextual information in which importance of project
along with key stakeholders and their expectations are included. In addition to this project
include project scope, project priorities and work breakdown structure in an effective manner.
Contextual information
It has been identified that Woolworths Group conducts their functioning as a leading
Supermarket group in Australia. Organisation marked themselves among top companies in
Australian retail market, together with Coles and effectively maintains a duopolistic system.
Company offers wide range of product and services to customers with high quality and in
affordable price range. This has been evaluated that as to effectively facilitate organisational
growth as development Woolworths Group set a plan that have purpose of expansion of its
expansion of its manufacturing unit within Banbury, Oxfordshire, England. However it has
been evaluated that during the time period of expansion of manufacturing unit of the organisation
into Banbury, a major project setback occurred. This was recognized to be “a sudden spike in
raw material costs” in Banbury.
In this with the help of continuous assessment as well as examination into their
operational process company can effectively able to accomplish their project purpose of
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development and growth of business. Organisation is required to ensure alignment with
appropriate project management techniques and tools along with maintaining formative and
effective communication with stakeholders (Sennewald and Baillie, 2020). It has been identified
that stakeholder list of company include suppliers, local government bodies, members of board
of directors, project manager, project sponsors, members of project team and consumers. In order
to effectively conduct projects expansion activities it is essential for Woolworths Group to
consider cost benefit analysis. Along with this company is required to make sure that method
which is chosen to execute project have efficient capacity accomplish quality of business
activities. This will aid in ensuring effective accomplishment of project goals with desirable
outcomes. Along with by undertaking proper organisational policy and all the defined aspects
into consideration project manager can effectively execute, monitor and control process of
project and can successful assure accomplishment of their project in time effective manner along
with optimum utilisation of resources (Walters and Helman, 2020). As project is mainly based
upon manufacturing unit expansion of Woolworths Group, certain activities that are executed
with project execution are design in order to accomplish desirable outcomes.
Formative review of operations of business is done in order to effectively evaluate
opportunities that are prevailing in marketplace through which Woolworths Group can
effectively facilitate its development and growth. After the evaluation, with the help of effective
market research has been finalized by Woolworths Group that company by expanding their
manufacturing unit can ensure maximum benefit and revenue generation capability. Thus, in
order to structurally and systematically conduct expansion process cost benefit analysis is being
undertaken by entity in order to set budget, monitoring, and accountability, control and risk
aspects. All these measures are effectively taken into account as to propose a project plan for
expansion. All these elements is been effectively considered by organisation as to ensure success
of project in stipulated period of time.
Project priorities
Communication:
It is one of the most important project priorities of Woolworths Group in which constant
interaction are subjected to facilitate between different parties of company those who are
connected with project in direct or indirect manner like stakeholders, project team directors and
project manager.
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Constant monitoring and controlling:
As to effectively ensure least variance, Woolworths Group project manager effectively
assure evaluation as well as determination of daily basis activities of project in order to
accomplish project objectives in stipulated budget framework.
Meetings:
Meetings are considered to be the essential priorities for project in which project manager
decides to conduct meetings at regular interval of time in order to effectively supervise the
activities that are carried out by different personals (Pastrana-Jaramillo and Osorio-Gómez,
2020). In addition to this it has been identified that periodical meetings all subjected take place in
order to determine future strategies through which project objectives can be effectively achieved.
Total Quality Management:
It is one of the most important aspects for priority of Woolworths Group project plan this
methodology has been undertaken into account by project manager as to effectively ensure
accomplishments of project according to the compliance and set standards in perfect framework
of time (Mathews and Russell, 2020).
Greater return on investment (ROI):
In order to generate effective return on investment project manager of Woolworths Group
aligned business activities with the project objectives in order to be ensure more value to
organisation. This is an essential priority of project through which entity can ensure efficient
growth and development.
Resource Allocation:
Resource allocation is defined as an essential and crucial priority of project and it’s allow
accomplishment of project targets in a well defined and efficient manner in order to achieve
overall success. Project manager of Woolworths Group sure that all the resources or effectively
allocated and are further distributed to all the departments engage in the project as to get
maximum success.
Work break down structure:
Work break down structure is most important and key essential aspect of a project in which
all the activities of project are divided into small parts as to assure more prominent results. It has
been identified that Woolworths Group is taking advantage of work break down structure in
order to effective defined and organize all the activities of project expansion in a well defined
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and effective manner. Along with this, this structure is taken into account by respective entity
project manager to identify potential risk in initial stage and overcome them with effective
strategies in order to assure maximum growth.
Work breakdown structure
Project manager of Woolworths Group is suggested to undertake effective project
management structure in which they are required to include certain aspects like daily basis
monitoring, controlling and appraising the project activities, which is one of the most essential
element for which team members can perform their activities with great effectiveness:
 Project manager is required to keep regular check up on daily basis activities of project in
order to ensure that all the activities are executing as per according to set standards and in
proper time frame. In this Woolworths Group project manager is also suggested to set
criteria of daily work with the assistance of documentation which will further assist them
during the process of inspection.
 Project managers of Woolworths Group are suggested to conduct constant meetings with
lower level employees, subordinates supervisor and lower division individual of project
members in order to identify issues and problems that prevail in lower level in order to
further undertake efficient corrective measures on simultaneous basis. It effectively aids
them to complete project with great efficiency. In addition to this project manager also
suggested to provide proper training session to their subordinates in order to eliminate
any kind of risk (Nguyen, Y., 2020).
 Appraisals and rewards are considered as most important and essential aspect which
project team member’s performance can be effectively enhanced. In this Woolworths
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Group project manager is require to appraise and reward team members with different
benefits in order to accomplish their project objective of expansion in best effective
manner.
CONCLUSION
As per the above mentioned report it has been concluded that project is underline by an
organisation in order to accomplish set goals and targets with an aim to achieve future growth as
well as development. In order to ensure success of project, project management play key
essential role in which all the activities are being allied with a well device plan along with
particular course of time. With the help of this project manager can effectively align towards
project goals and can effectively monitor and control activities to gain significant end outcomes
and benefits.
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REFERENCES
Books and journals:
Haag, L. and Sandberg, E., 2020. Exploring key logistics characteristics supporting
embeddedness in retailers’ geographical expansion. The International Review of Retail,
Distribution and Consumer Research, 30(1), pp.1-26.
Pastrana-Jaramillo, C.A. and Osorio-Gómez, J.C., 2020. Operational Risk Management in a
Retail Company. In Techniques, Tools and Methodologies Applied to Global Supply
Chain Ecosystems (pp. 91-107). Springer, Cham.
Mathews, S. and Russell, P., 2020. Risk analytics for innovation projects.
Walters, D. and Helman, D., 2020. Performance Management: Value Drivers and Strategic
Value Builders. In Strategic Capability Response Analysis (pp. 75-98). Springer, Cham.
Nguyen, Y., 2020. Talent Management in Hospitality Operations: Case Company X.
Petro, Y., Ojiako, U., Williams, T. and Marshall, A., 2020. Organizational ambidexterity: using
project portfolio management to support project-level ambidexterity. Production
Planning & Control, 31(4), pp.287-307.
Sennewald, C.A. and Baillie, C., 2020. Effective security management. Butterworth-Heinemann.
Jackson, B.J., 2020. Construction management JumpStart: the best first step toward a career in
construction management. John Wiley & Sons.
Haskins and at. al., 2020. Coles and Woolworths have installed public access defibrillators in all
their stores: It is time other Australian businesses followed their lead. Emergency
Medicine Australasia, 32(1), pp.166-168.
Galli, B.J., 2020. The Application of Systems Engineering to Project Management: A Review of
Their Relationship. International Journal of System Dynamics Applications
(IJSDA), 9(1), pp.81-106.
Dixit, V. and Tiwari, M.K., 2020. Project portfolio selection and scheduling optimization based
on risk measure: a conditional value at risk approach. Annals of Operations
Research, 285(1-2), pp.9-33.
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