Woolworths' Growth Strategy: An Innovative Business Pitch - SEB711

This presentation provides an overview of Woolworths' market strategy, growth potential, and sustainability initiatives. It covers key aspects such as market research, segmentation, targeting, distribution channels, and competitive analysis, highlighting Woolworths' strengths, weaknesses, opportunities, and threats through a SWOT analysis. The presentation also touches upon financial performance, growth drivers, and the company's exit strategy, emphasizing its commitment to a circular economy and corporate social responsibility. The analysis includes references to Landcare Australia and Woolworths Group annual reports, showcasing the company's efforts towards sustainability and community engagement. Desklib offers a variety of resources, including past papers and solved assignments, to help students further explore these topics.

Fin
Woolworths

Titles Introduction
 Team
 Market research
 Grant and other support
 Distribution channel
 Competitors and competitive analysis of Woolworths
 Market strategy
 Assumption
 Financial performance
 Growth potential and sustainability
 Exit strategy
 References

Introduction
 Woolworths was founded in the September
1924.
 Woolworths is biggest supermarket chain of
Australia.
 It is operating around 995 stores in Australia.
 It works by making close contacts with the
farmers and growers of Australia in order to
ensure the best availability of product to the
consumers.

 It has also started the online market
segment for providing the easy
convenience to customers.
 It mostly specialises in selling groceries
such as fruits, vegetables, packaged
food and meat. Besides this, it also sells
DVDs, magazines, household products,
baby supplies, beauty and health
products.

Team

Market research: segmentation and
targeting of Woolworths
 Segmentation is basically dividing the
whole market into various sections.
 In the retaining products, segmentation
is done on the basis of age level.
 It has segmented the market in all age
group as well as people of all gender.

 Targeting consist of identifying the
market segment and find particular
segment for achieving the objective.
 The primary target is the household
segment.
 Besides this, it has also targeted the
women’s by starting fashion accessories
and women wear.
 It has targeted this segment in order to
target the young generation.

Grant and other support
 In year 2018, it has made commitment
for the better and greener future.
 By doing partnership with “Land care
Australia”, it has started the “Woolworths
Junior Landcare Grant program.”
 The grant objective was to inspire the
kids in order to focus on production of
food, adopt the best waste management
practices (Landcare, 2017).

Distribution channel
 Distribution is an essential aspect in any
retailing business.
 In Woolworths, manufacturer supplies
the products to supplier. With the help
of supplier, it get all the products and
serve it to the end consumers.
 If it will pay less or no attention to the
distribution channel, it will affect the
price competitiveness and its profit.

Competitors and competitive
advantage of Woolworths
 In Australia, the major competitors of
Woolworths is Coles, Wesfarmers and Aldi.
 Each competitor has adopted the innovative
strategies in order to achieve the more
customer and market base.
 In order to achieve the competitive
advantage, it has adopted the three year
strategies.
 These strategies are adopted just to win the
trust of customers .

 Among all the strategies, low cost
pricing strategy is the most focused
strategy in order to gain the competitive
advantage.
 This strategy has improved the
shopping experience of all customer in
the retailing business.
 It has also adopted the value strategy in
order to improve the loyalty system.

Market strategy- SWOT analysis
1. Strength
 Market leader in the Australian retail
business.
 Best and optimum utilisation of
technologies and human resource.
2. Weaknesses
 Changing government policies which
has affected the growth of Woolworths.
 Growing presence of the online market
has somewhere restricted the growth.