Marketing Management Essay: Woolworth's Marketing Strategies

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Marketing Management
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Contents
Executive Summary.........................................................................................................................3
Organization Background................................................................................................................4
5C’s of Woolworth..........................................................................................................................4
Information gathering strategy........................................................................................................4
Marketing strategy...........................................................................................................................4
Marketing tactics.............................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5
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Executive Summary
The essay is a brief description of the overall needs and development of an individual and taking
into account current and future marketing strategy needed for the same. The essay is addressing
customer segmentation and overall development based on market analysis.
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Organization Background
The organization that has been taken to study is Woolworth. The company is basically a
supermarket store that deals with all sorts of things associated with the household needs and
consumption. In 1924 the company was founded and ever since it is expanding the business and
values associated with the development of the store. They follow the slogan “Australia's Fresh
Food People" and believes in the same.
5C’s of Woolworth
The 5C’s of the company are explained as per the customer base that is included in the
development of the company. The collaboration is with various small and big resources that are
associated with the development of future aspects of the company. The major competition is with
other small and big supermarkets in Australia (Arli, et. al., 2013).
Information gathering strategy
The company mostly believes in constant improvement and feedback collection, that affects the
overall needs of the company and take into account various process associated with them. They
collect internal and external feedback to develop the facilities.
Marketing strategy
The major strategy is to provide quantity with optimum quality in order to make sure customers
are treated effectively. The company believes in delivering products under proper value and
services (Arli, et. al., 2013).
Marketing tactics
The 7P’s of the company identifies the growth and development of the product in association
with the overall placement of the product in the market. Woolworth effective number of talented
people associated in the development of the company and make effective changes in brand
creation.
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Conclusion
The essay has been showing the impact of micro and macro environment on the development of
the company and delivers an effective marketing plan for the future.
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References
 Arli, V., Dylke, S., Burgess, R., Campus, R., & Soldo, E. (2013). Woolworths Australia
and Walmart US: Best practices in supply chain collaboration. Journal of Economics,
Business & Accountancy Ventura, 16(1).
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