HI5004 Marketing Management: Woolworth's Organic Food Plan

This report presents a marketing plan project focused on Woolworth's organic food delivery service. It begins with a product description and competitive analysis, assessing the market share of competitors. The report then delves into environmental scanning, considering internal factors such as suppliers, customers, competitors, public, and marketing intermediaries. It also includes an external analysis, focusing on demand forecasting using methods like consumer surveys and opinion polls. Furthermore, the project details market segmentation strategies, including demographic and geographic factors, along with targeting statements and positioning statements for the service. The report is supported by several academic references. This assignment is for the HI5004 Marketing Management course and aims to apply marketing principles to a real-world business scenario.