Holmes Institute: Woolworths Marketing and Management Report

This report provides a comprehensive analysis of Woolworths' marketing and management strategies. It begins with an introduction to Woolworths, highlighting its position as Australia's largest supermarket chain and its focus on customer engagement. The report then delves into a macro-environmental analysis, examining political, economic, social, technological, legal, and environmental factors that influence Woolworths' marketing efforts. A micro-environmental analysis, utilizing Porter's Five Forces, assesses the competitive landscape. The core of the report focuses on Woolworths' marketing mix strategy, including product offerings, pricing, distribution, and promotional activities, such as loyalty programs. The report concludes with recommendations for the company and references the sources used. The report is a response to a group assignment for a Marketing course at Holmes Institute.

MARKETING AND MANAGEMENT

INTRODUCTION
Woolworths,
Australia’s very own
largest supermarket.
Has overall of 995
stores across the
country.
Australia’s Fresh Food
People since it
provides fresh fruits
and meats to the
customers.

INTRODUCTION
Always looks for
simple yet new ways
to keep their
customers engaged.
Analysis of
Marketing mix
strategy and the
marketing
environment is vital
to know its position
in the market.

MACRO ENVIRONMENT ANALYSIS
Political Factors:
Exposed to different types
political system risks.
Economic Factors:
Inflation and growth rate
forecasts the growth route
of the company.
Social Factors: Society’s
culture, shared beliefs and
attitude make a vital
impact on Woolworths.

MACRO ENVIRONMENT ANALYSIS
Technological Factors,
Legal Factors and the
Environmental Factors
have an impact on the
marketing of
Woolworths.
Each factors must be
dealt with consistence.
This will help
Woolworths to avoid
competitive edge.

MICRO ENVIRONMENT ANALYSIS
Micro environment analysis
includes the analysis
through Porter’s Five Forces.
Used to examine the on
going situation and the
performance of the company.
Five forces includes
1. bargaining powers of suppliers
2. power of buyers
3. threat of a new entry
4. rivalry between existing firms
5. threat of a Substitute.

MARKETING MIX STRATEGY
Follows the marketing
mix strategy of 4Ps.
Woolworths provide
wide range of
products to keep the
customers satisfied.
Standard quality of
product is maintained.

MARKETING MIX STRATEGY
Maintain Prices that
are similar to the
product or slightly
higher (King and
Thobela 2014).
Various offers are given
for the various premium
brands.
Reward given to the
frequent shopper club.

MARKETING MIX STRATEGY
 Has well framed
place/distribution
strategy.
 Currently have
operations around in
1000 stores in
Australia
(Australianassignment
help.com, 2019).
 More than 950 are
supermarkets and
others being various
types of convenience
stores.

MARKETING MIX STRATEGY
Advertisement and
promotion is of
extreme importance
(Zeriti 2014).
Have constantly been
innovating and re-
innovating the
promotional
ideas(Londhe 2014).
Loyalty Schemes
offered as discounts
including in petrol
pumps.

RECOMMENDATION
Strategy should be framed
in a way that stays
consistent with the political
conditions
(Woolworthsgroup.com.au,
2019).
Must have detailed
information on the Trade
and Tariff regulations.
 Trade and Tariff
regulations needed for the
smooth running of
business.

CONCLUSION
Dedicated to attainment
of growth in its marketing
and management system.
Political factors have
implemented a negative
impact on the business of
the company.
Dedication towards
customers and employees
is visible.