Woolworths' Marketing Management: Objectives, Strategies, and Analysis

This report delves into the marketing management strategies employed by Woolworths, focusing on its corporate objectives and their alignment with customer satisfaction. It highlights Woolworths' customer-centric approach, emphasizing the importance of building a strong customer base and driving sales momentum within the Australian retail industry. The report explores the marketing orientation concept, contrasting it with production and selling concepts, and showcases how Woolworths utilizes marketing and branding activities to establish a sustainable position in the market. Furthermore, it examines the core marketing strategy of Woolworths, emphasizing its focus on customer satisfaction, relationships with local farmers, and the delivery of high-quality products and services. The analysis underscores how Woolworths' customer-centric culture and strategic initiatives contribute to its success in creating a loyal customer base and maintaining a competitive edge in the retail sector. Desklib provides access to similar solved assignments and study tools for students.

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

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MARKETING MANAGEMENT
Table of Contents
Task................................................................................................................................2
Section 1.....................................................................................................................2
Section 2.....................................................................................................................2
Section 3.....................................................................................................................4
References......................................................................................................................5

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MARKETING MANAGEMENT
Task
Section 1
The corporate objectives are mainly related to the ways by which business
organizations are able to focus on the detailed activities of the business organizations.
Corporate objectives are mainly based on desired levels of performance that are desired by
the management. The results are related to ways by which corporate objectives can be
achieved by the company. The major corporate objectives that need to be fulfilled by
Woolworths are mainly based on the customers and their needs. The customers are placed at
centre of the activities and marketing strategies that have been implemented by Woolworths 1.
The major priorities which have been selected by Woolworths are based on, building the
customer base and generation of high sales momentum as well. The company has aimed at
enhancing its present business operations in order to create a profitable position in the retail
industry of Australia. The levels of convenience that are provided to the customers by
Woolworths also plays an important role in the successful operations of the company. The
company thereby sets the corporate objectives in such a manner which will be helpful in
satisfying the customers 2.
1 Engert, Sabrina, Romana Rauter, and Rupert J. Baumgartner. "Exploring the integration of corporate
sustainability into strategic management: a literature review." Journal of cleaner production 112 (2016): 2833-
2850.
2 Rao, Kathyayini, and Carol Tilt. "Board composition and corporate social responsibility: The role of diversity,
gender, strategy and decision making." Journal of Business Ethics138.2 (2016): 327-347.

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MARKETING MANAGEMENT
Section 2
The marketing orientation concept is related to the philosophy of the ways by which
the needs and desires of customers are analysed and appropriate products are offered to them.
The establishment of selling points were the major part of marketing concepts previously.
However, the demands of customers and their needs can be effectively fulfilled with the help
of proper marketing strategies.
Production concepts – This concept is related to the ways by which the company
aims at increasing production levels so that the demands of customers can be fulfilled in an
effective manner.
Selling concept – This concept is based on the belief which is based on which the
customers need to be persuaded in an effective manner in order to purchase the products 3.
Marketing concept – This concept is related to the necessity of branding and
marketing of different products that are offered to customers. The focusses on success which
can be achieved by the organizations.
Woolworths has implemented the marketing concept in order to create its position in
the retail industry. The advertisement and promotion based activities have played an
important part of the marketing strategy of the company. The retail companies are thereby
able to achieve the sales related target in order to operate in a sustainable manner 4.
3 Shauki, Elvia. "Is this a case of self-enlightened interest or genuine accountability: a study on different
reporting media in the Australian retail industry." Asia Pacific Journal of Accounting and Finance 2.1 (2016):
51-76.
4 Tran, Mai An, et al. "Exploring the corporate image formation process." Qualitative Market Research: An
International Journal 18.1 (2015): 86-114.

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MARKETING MANAGEMENT
Section 3
The core strategy based on marketing that has been implemented by Woolworths is
mainly related to the ways by which the company is able to satisfy the customers in an
effective manner. The customers play the most important role in the development of strategy
by Woolworths. The company has also implemented a strategy which is related to the
creation of successful relationships with the local farmers and growers. This helps the
organization to provide fresh products to the customers directly from the farms. This has been
an important factor that has provided Woolworths with a major difference in the retail
industry of Australia 5. The company has always aimed at providing best quality products and
services to the customers in order to maintain their sustainable position in the market. The
culture that is followed by Woolworths is also totally customer centric in nature which is an
important part of the ways by which the company maintains its position. The entire strategy
formulation based activities of the company are thereby related to the ways by which the
satisfaction levels can be increased. The creation of a loyal customer base has also played an
important role in the operations of Woolworths 6.
5 Rao, Kathyayini, and Carol Tilt. "Board composition and corporate social responsibility: The role of diversity,
gender, strategy and decision making." Journal of Business Ethics138.2 (2016): 327-347.
6 Tran, Mai An, et al. "Exploring the corporate image formation process." Qualitative Market Research: An
International Journal 18.1 (2015): 86-114.

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MARKETING MANAGEMENT
References
Engert, Sabrina, Romana Rauter, and Rupert J. Baumgartner. "Exploring the integration of
corporate sustainability into strategic management: a literature review." Journal of cleaner
production 112 (2016): 2833-2850.
Rao, Kathyayini, and Carol Tilt. "Board composition and corporate social responsibility: The
role of diversity, gender, strategy and decision making." Journal of Business Ethics138.2
(2016): 327-347.
Shauki, Elvia. "Is this a case of self-enlightened interest or genuine accountability: a study on
different reporting media in the Australian retail industry." Asia Pacific Journal of
Accounting and Finance 2.1 (2016): 51-76.
Tran, Mai An, et al. "Exploring the corporate image formation process." Qualitative Market
Research: An International Journal 18.1 (2015): 86-114.