Organization Development and Change Management at Woolworths

This report provides an overview of organization development and change management at Woolworths Supermarket. It begins with an introduction to the importance of change and development within an organization, followed by a SWOT analysis of Woolworths, highlighting its strengths, weaknesses, opportunities, and threats. The report identifies key issues such as employee performance, declining customer numbers, and increased competition. It then explores employee performance management strategies, including planning, training, appraisal, and rewards. The report also details the phases involved in organizational change, such as contracting, feedback, action planning, and evaluation. The report references relevant literature and concludes by emphasizing the importance of employee development for organizational success. Overall, the report examines the challenges faced by Woolworths and proposes solutions for improving employee performance and achieving organizational goals.

ORGANIZATION DEVELOPMENT AND CHANGE MANAGEMENT: WOOLWORTHS
INTRODUCTION:
Development is an important part in
an organization. The development is
the one that encourages the changes in
the management’s structure as well as
function of the organization. This will
automatically help the organization to
grow in the market and earn huge
amount of profit from it (Lewis,
Cantore and Passmore 2016).
The Woolworths is suffering from the
internal along with the external
problem in the present time as they are
unable to adopt the new environment
which is raising in the market. This
give rise to the introduction of change
in the organizational development
(Methner, Hamann and Nilsson 2015).
ISSUES AND EFFECTS:
The internal issues that the company
is facing is the poor performance of
the employees and the external issue
that the organization is facing is
challenges from the competitors. This
issues affect the organization and
increase the number of unsatisfied
customers (Holmes 2019).
The issue that the company face
usually is the employee’s poor
performance which affect the
organization. The dropping of the
regular buyers is also considered to be
the major problem that the company is
facing. Lastly, there is an increase in
the core competition in the market
which need to be address properly by
the organization (Thompson and
McLarney 2017).
EMPLOYEE PERFORMANCE
PLAN:
• Planning Performance Level
• Training and Development
• Performance Appraisal
• Reviewing and Rewarding Performance
SWOT ANALYSIS OF WOOLWORTHS:
Strength: Being the largest food along with grocery market in Australia the
company serves around 19 million customers in a week. The employee
enjoy their job in the organization and the company is technologically well
versed.
Weakness: There is a huge wastage of time in the operation process due to
the large scale of the company. The strategy the company is choose is based
on price. There is a cut throat strategy in the market with the competitors.
Opportunity: There is a huge opportunity for the company to grow in the
market and to earn huge amount of profit.
Threats: In the market there are many companies who deal with the same
strategy as well as business.
PHASES:
• Contracting exists in the entry
level
• Feedback along with the diagnostic
phase
• Planning the action as well as
intervening it
• Closure along with the evaluation
phase
CONCLUSION:
It can be conclude that in an organization employee to be an important
factor for achieving the target in the market. If importance are given to
enhance the performance of the employee it will be impossible for the
company to sustain as well as earn profit from the market. Hence,
Woolworths give importance to the employees and their development in the
process so that the organization can earn huge amount of profit from the
market.
REFERENCES:
• Holmes, C.W., 2019. The Effects of Unemployment on Black Youth in
Gauteng, South Africa (Doctoral dissertation, Howard University).
• Lewis, S., Cantore, S. and Passmore, J., 2016. Appreciative inquiry for
change management: Using AI to facilitate organizational development.
Kogan Page Publishers.
• Methner, N., Hamann, R. and Nilsson, W., 2015. The evolution of a
sustainability leader: The development of strategic and boundary
spanning organizational innovation capabilities in Woolworths. In The
Business of Social and Environmental Innovation (pp. 87-104). Springer,
Cham.
• Thompson, J. and McLarney, C., 2017. What effects will the strategy
changes undertaken by next Plc have on themselves and their
competition in the UK Clothing Retail Market?. Journal of Commerce
and Management Thought, 8(2), p.234.