Woolworths Action Plan: Strategic Analysis, Goals, and Implementation

This report presents an action plan for Woolworths, a major retail organization, focusing on strategic business development. It includes a project description, company history, market analysis, goals and outcomes, business structure, financial data overview, staffing considerations, and an implementation schedule. The analysis identifies Woolworths' strengths and weaknesses, particularly its market position, target customer base, and challenges related to price wars and competition. The action plan aims to address these challenges by setting clear objectives, recommending strategic alliances, and optimizing staffing. The report concludes with a summary of the key actions needed for successful project completion and achievement of company objectives, emphasizing the importance of market analysis in identifying and addressing loopholes.

Running head: Action Plan for Woolworths 1
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Action Plan for Woolworths 2
Executive Summary
Arguably, the main cause of a company failure is luck of strategic planning. Every business
organization should have an idea of where it is heading to so that it can execute its duties with
priorities. Have articulated clearly the strengths and weakness of Woolworths Company, The
main purse of writing these report is to develop an action plan, the paper will give description
of this project, company history, market analysis, goals and outcomes, business structure,
overview of the financial data, personnel and implementation schedule for the action plan.

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Table of Contents
Table of Contents.....................................................................................................................3
1.0 Introduction........................................................................................................................4
2.0 Project description.............................................................................................................4
3.0 History and the industry trend.........................................................................................4
4.0 Market analysis..................................................................................................................5
6..0 Economic environment in terms of barriers to entry and regulation..........................6
8.0 Overview of the financial data..........................................................................................7
9.0 Staffing................................................................................................................................8
10.0 Implementation schedule.................................................................................................8
11.0 Conclusion.........................................................................................................................8
10.0 References.......................................................................................................................10

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1.0 Introduction
Action plan refers to a comprehensive plan which outlines actions that is required to attain
organization goals. It can also be define as a sequence pf activities that must be followed for a
business strategy to be successful. This action plan will enable the company’s project
managers to monitor the business progress and undertake business action in an orderly
manner, hence it will allow them to carry out the project effectively.
2.0 Project description
The purpose of the project was to find an organization and review their strategic plan. After
reviewing the strategic plan, I will need to select a business department or a function within
the organization in order to develop a business plan. The main goal of developing the
business plan is to help the selected organization to instrument their mission and vision by
setting up certain achievable goals.
3.0 History and the industry trend
Woolworth is a retail organization and is one of the first innovators of five-and-dime store.
The company is arguably is a successful American and global business, creating the current
retail model and setting up trends that most stores followed globally today.
The first store was opened in 1878 in Utica, New York. Although it appeared initially to be
successful the store fail after some time. The founder open a new store at Lancaster,
Pennsylvania after being suggested by friend in the year 1879.
The company participated in direct purchasing, sales merchandising and clients service
practices that are used today by most organization. The company become successful and it is
now one of the leading companies in the world.

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Woolworths compete favorably with its competitors by building their data and digital
analytics proficiencies.t The Company is already giving more than 2000 of its main supplies
accessibility to sales data via supply connect, whereby supplies can receive their monthly
reports and score cards.
4.0 Market analysis
Woolworth is one of the oldest and the largest companies with over 900 stores with variety of
products and services. The company holds 80 percent of the market and is considered to be
strong by other companies in the market because it targets the top household class and it owes
private brands among their customers. The unique strengths of the company can be observed
by its ability to target wealthy class of people in order to ensure larger volumes of sales.
Currently Woolworth alongside Coles covers nearly 73% of the grocery segment. The
company has over 100000 employees and hence it is the biggest asset of the company
(Dinesh, et al. 2018).
New emerging markets, technological advancements and innovation strategies of
Woolworth’s competitors have created puzzling environments for the company to sustain the
competitive market (Conger, 2015).
5.0 Goals and outcomes
For the company to develop efficient goals and outcomes that will address problems that
are faced by the company, the action plan team should come up with concise and clear the
business plan objectives so as to frame business strategies for action plan.
Once the objectives and goals has been identified for the concern issue, the action plan
staff will establish a set of recommendation in order to implement the action plan.

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6..0 Economic environment in terms of barriers to entry and regulation
The environmental factors like: the rate inflation, savings rate, economic cycle, rate of
interest and the rate of foreign exchange determines aggregate investment and aggregate
demand in an economy. On the other hand micro environment factors like norms of
competition influence the competitive advantage of the organization. Woolworths Company
can utilize the economic factors of the country such as inflation, growth rate, consumer
spending behavior among others to forecast growth course of different sectors and also the
growth of the organization (Cramer, 2017).
The primary legal framework of a retail organization involves policies of taxation,
recruitment regulations and management of employees. For this, the crucial aspects of
licensing of consumer products which any retail sector must comply. The quality of the
products must be as per the given regulations depending on the country.
There are many broad categories of business risk that affects the operations of the company.
Some of the risk that has been witnessed are contractual risk such as issues of breach of
contracts, warranty problems, claims, infringement charges of intellectual property, disputes,
litigation, confidentiality disclosures and many more.
7.0 Woolworth Structure
Woolworths comprises of the management team and the company employees. The
executive committee responsibility is to oversee the decisions of the management
whereas the employees’ functions are to carry out day to day activities of the
organization.
It is very difficult for a company to gain market share on a saturated market, there is need
for the company to create a strategic alliances in order to grow and gain the market share.

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The company also should form contractual relationship with other companies so as to
help it to legally partnered and enjoy benefits of their partnership.
8.0 Overview of the financial data
Income statement in US dollars
Revenue 27, 040. 0
Cost of revenue total 19,052.0
Gross profit 7,988.0
Selling/general/admin, Expenses total 6972.0
Depreciation 0.0
Research and development 0.0
Other operating expenses (102)
Total operating expenses 25,922
Operating income 1118.0
Interest income non-operating (72.0)
Net income 1043.0
Provision for income tax 314.0
Net income 1046.0
Net income after tax 732

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9.0 Staffing
A simple method in which Woolworths Company can determine the staff needed for the
action plan is to bring together the needs of the department. Once the staffing needs has been
established the data should be summed or input on a spreadsheet. This is referred to as
‘bottom-up planning and works very well for Woolworths since it has defined departments
that may project it staffing needs annually (Frøen,et al. 2016).
The refinements of this type of plan may be made by allocating a weighted probability for
every work. For instance, a project that is currently under operation will be more likely to
occur in future (100 percent probability) whereas a project that is depicted to occur in future
say four year may be assigned a probability of 25 percent. The staffing numbers for the action
plan would be multiplied in order to come up staffing levels.
10.0 Implementation schedule
For the action plan to be successful, Woolworths should do the following implantation:
 Incorporating the action plan into the ongoing procedures
 Integrating the plan objectives with other business objectives
 Utilization of the risk valuation to inform policies and plans.
 Implementing mitigation work through the existing mechanism.
 Assigning the action plan to a responsible agency
11.0 Conclusion
This action plan will help Woolworths Company to know the action to be undertaken in order
to complete a project, initiative, task or a business strategy successful. The market analysis
that has been carried out on the report will help the company to identify their loopholes and

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come up with strategies of addressing them. The purpose of this action plan was to identify
what the company needs to achieve and give and formulate ways of attaining the company
objectives

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10.0 References
Conger, S. (2015). Six sigma and business process management. In Handbook on Business
Process Management 1 (pp. 127-146). Springer, Berlin, Heidelberg.
Cramer, J. (2017). Corporate Social Responsibility and Globalisation: an action plan for
business. Routledge.
Dinesh, D., Loboguerrero Rodriguez, A. M., Millan, A., Rawe, T., Stringer, L., Thornton, P.,
& Campbell, B. (2018). A 6 part action plan to transform food systems under climate
change, Creative actions to accelerate progress towards the SDGs.
Frøen, J. F., Friberg, I. K., Lawn, J. E., Bhutta, Z. A., Pattinson, R. C., Allanson, E. R., ... &
Kinney, M. V. (2016). Stillbirths: progress and unfinished business. The
Lancet, 387(10018), 574-586.
Marrella, F. (2016). The UN Guiding Principles on Business and Human Rights. A Challenge
for the European Union or Only for Its Member States? Towards a EU National
Action Plan.