This report provides an analysis of Woolworths Supermarket Limited, focusing on its organizational structure, mission, vision, and core values. It identifies the formal organizational structure employed by Woolworths and how this structure facilitates the implementation of strategies to achieve organizational objectives. The report highlights the company's objectives, including building profit and sales, increasing customer loyalty, and improving departmental ratings. It discusses various strategic alternatives, such as market penetration, market development, retail format development, and diversification, referencing Ansoff's Matrix. The report also addresses issues within the organizational structure and leadership style, recommending a more flexible and transformational approach. Recommendations include offering better quality products and services, improving customer service, achieving market expansion objectives, understanding competitor strategies, and creating win-win pricing. The report concludes that while Woolworths' organizational structure has contributed to its competitive advantage, implementing suggested changes, particularly in leadership and flexibility, can further enhance its effectiveness.