MKT525 Digital Marketing Presentation: Woolworths Case Study

This presentation outlines a digital marketing strategy for Woolworths, incorporating insights from previous assessments. The presentation details three key tactics: a social media campaign, SEO optimization, and YouTube video content. Each tactic is explained with specific implementation details and justified based on the target audience and marketing objectives. The presentation aims to increase brand visibility and online sales by leveraging the 8 Cs framework and providing evidence of success through relevant data and examples. The conclusion summarizes the impact of each tactic in achieving the organizational objectives, with references to support the chosen strategies. The presentation is designed to be a concise 10-minute overview of the digital marketing execution plan.

Woolsworth Groups

Introduction
• Into the Grocery Business
• Target Audience- Office going people
• Framing organizational objective
• Adopting two prone strategy
 Traditional
 Digital
• Implement tactics
• Achieve organizational objective

Target Market

Objective
• Increase in brand visibility
• Increase in online sales
• Improving customer satisfaction

Strategy to achieve objective

8 Cs
• Channel Category
• Comprehending rules
• Converse
• Collaborate
• Contribute
• Connect
• Community
• Convert
(Armstrong & Giardina, 2016)

Tactics 1 (Focus)-Social Media Campaign

Social Media Campaign-Specific

Tactics-2 Focus: (SEO)

SEO-Specific (Improving content)

Tactics-3 Focus: (Youtube Video Content)

Youtube Specific- viral video Content