This report presents a work-based learning project focused on Alpacino Restaurant, an Italian eatery, detailing the initiative to create a dedicated space for older patrons. It covers the project's planning and initiation phase, including the establishment of targets, aims, and objectives aimed at enhancing the restaurant's appeal to elderly customers. The report further discusses the management, monitoring, and evaluation processes employed throughout the project lifecycle, highlighting strategies for meeting deadlines and achieving the benefits of each stage. Key aspects include the introduction of a specialized menu, improved restroom facilities, and engagement activities tailored for older individuals. The reflection section provides personal insights on applying academic knowledge in a practical setting, emphasizing the importance of communication and active listening skills. The project's success led to increased customer satisfaction, business growth and enhanced the restaurant's brand image. The report concludes that effective project management and a focus on customer needs are crucial for successful business development.