Work-Based Learning Project: Rosewood Hotel Management Analysis

This report analyzes a work-based learning project undertaken at Rosewood Hotel, focusing on the implementation of a digital marketing strategy using Search Engine Optimization (SEO). The project aims to enhance the hotel's visibility and attract more customers through social media platforms, addressing the challenges posed by the pandemic. The report covers the project's lifecycle, including initiation, planning, execution, monitoring, and closure, detailing the objectives, assumptions, and resources required. It outlines the strategies used, such as the use of Gantt charts for scheduling and root cause analysis for risk management, and emphasizes the importance of team collaboration and transparent communication. The project's success is measured against key performance indicators (KPIs) with a budget of $5000 and a timeline of five months. The report concludes with a reflection on the project's outcomes and recommendations for future improvements. Desklib provides access to this and many similar assignments for students.

WORK-BASED LEARNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Project management.....................................................................................................................3
Monitoring the plan.....................................................................................................................4
Project completion.......................................................................................................................6
Reflection.....................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Work based learning is an educational strategy that provides student with real life work
experience that help them in applying academic and technical skill as well as develop
employability. Along with this, it is also known as series of education that combine curriculum
activity. The present report is based on Rosewood hotel and Resorts that is a global brand and
provide hospitality services in order to run their business. Moreover, the headquarter of the
organization is located at UK and cover the world wide area. The study will discuss on the
planned and managed workplace project.
MAIN BODY
Project management
It is the process of leading the team to accomplishing the aims and objective of the decided
goals in the limited frame of time, it will include project plan, life cycle and KPI in order to
measure risk and mitigation of decided goals. Furthermore, project will include the tools and
workflow system that are used to manage the team member. However, for enhancing the
business in the competitive market Hilton needs to make a proper plan. So, the company will
be making use of Social Media platform in order to advertise about their event and to attract
large customer.
Aim: The main aim of the project is to integrate digital marketing for RoseWood Hotel by
implementation of search engine optimization strategy.
Objectives:
 To accomplish the relevant aim within 5 months.
 To make use of $5000 estimated fund to accomplish the task effectivity.
 To gather adequate people that have knowledge regarding digital marketing.
 To hire 50 skilled employees in order to accomplish the task effectively and in
limited frame of time.
Assumption
It is defining as anticipate circumstances that are expected during the project it is
specifically base on the information available regarding the project.
 It is to be assumed that organization will be providing quality services in order to
keep their customer satisfied.

 It is to be assumed that labour cost will be low due to pandemic.
 The organization will be hiring the technical employees in order to make effective
use of digital technology.
Background:
The Rose wood hotel is one of the famous brand of hotel industry and provide its customer with
hospitality services. Along with this, the company has decided to make use of SEO tool so that it
can attract more customer. However, due to pandemic organization was not able to earn stable
profit that negatively affected the growth of the firm in the competitive market.
Monitoring the plan
Project life cycle is defining as framework that is consist of 4step that is designed to help
project managers to guide the project successfully (Jinand et.al., 2019). Along with this, the main
aim of the project life cycle is to create proper flow chart that will contribute in success of
project. The four stages are project initiation, planning, execution and closure.
Initiation: This is the first step in project management as at this step proper plan is made
according to the aims and objective of the firm Along with this, rose wood hotel has to make use
of proper resources such as digital tools and techniques so that it can increase it sales
effectively. Moreover, the organization will be hiring experts in digital marketing as it will allow
them deal with the conflicts of digital marketing. The aim of using SEO is to advertise about the
organization events and offer on various social sites platform. In addition to this, there can be
risk related to data that can affect the brand image of the firm in the negative way. However,
for initiating this project organization will be required $5000 budget so that it can make use of
various paid online sites (Orgutand et.al., 2020). Along with this, it will be needed at least 20
employees for gathering the information form various social sites. The organization has decided
to accomplish the success of the project by 5 months. However, if the resources are not available
then it may increase by 1 month and firm will be hiring a proposal maker so that it can
implement a project proposal that will help company in accomplishing the task in limited frame
of time. Moreover, the organization will be collaborating with stakeholders in order to finance
the decide project plan.
Planning: This is second stage in lifecycle of project that helps the organization in outline and
create a road map for the entire team. That contributes in achieving the company goals

efficiently. However, in this stage all the details regarding aims are outline in order to meet the
requirements laid out by the company. Moreover, the aim of the project is to increase the total
revenue if the firm by making use of digital marketing (Galli, 2018). The Rosewood hotel will
be using SEO that will be sharing the content of the company on other website such as google. It
will contribute in targeting the unpaid customer easily instead of paid audience. In order to
completion of task organization will be needing resources such as finance that will be across
$5000. This will contribute in purchasing software as well as paid social sites. In addition to this,
it will be required human resource to implement the plan such as10 experts that have technical
knowledge as well as 10 content writer. For managing the whole administration, it will be
requiring 1 digital marketing manager. The firm will be requiring 5-month time limit in order to
accomplish the task (Faviand et.al., 2018). However, all this objective of the hotel will be
measure by using the KPI tools so that project manager has accurate idea of profit and loss of
adopting this method.
Execution: This stage is known where the bulk of the project happens and deliverables are built
to make sure about the project meeting requirements. However, at this stage most of the time
and money is pulled into the project. The organization aims at increasing the sale of the firm by
using digital marketing as due to pandemic the firm was not able to attract more customer.
Along with this, the background of the project is to enhance the overall sales and total revenue.
This is the main reason for adopting this project by the firm. Furthermore, project plan is to
accomplish the task within 5 months and it can increase by 1 months if there is any negligence
by the employees. However, organization has appointed project manager and executive for
implementing the plans and to keep an eye on overall administration. Along with this, for
executing the plan the project manager will be adopting face to face meeting in order to
maintaining transparency within the firm (Patonand Andrew, 2019). This method will be
effective as it will allow all the employees to understand their task easily as well as align their
personnel goal with company objective. However, for keeping the track of the project
organization will be using Gantt Chart as it is useful for planning and scheduling projects. It also
helps in determining the resources needed in order to complete the task. Thus it will help ion
maintaining the dependencies between various other resources. However, immediate action that
need to be taken by the company is to make use of quality resources so that there is no hindrance
in the completion of the task. Along with this, the project manager has to keep healthy relation

with the employees so that it can work more effectively and all the queries can be solving
easily.
Controlling and Monitoring phase: This is last stage in managing the execution phase as the
project manager has to make sure all moving parts are headed towards right direction. Moreover,
it will help the organization to make the adjustment in the project plan so that unforeseen
circumstances can be dealt. There can be risk such as security that has high chance of risk
occurring and would impact negatively on the brand image of the firm. In order to mitigate the
risk, the manager has to monitor all the social sites in order to identify the risk. Along with this,
the organization has high level of legal risk as it can create issues between company and
government. For meeting this kind of problem firm need to follow rules and regulation that has
been made by the government such as data protection act (He, Salem and Salman, 2021). So that
firm can avoid government intervention. Additionally, content needs to be checked before
publishing that will help in reducing the risk. In order to manage the risk, the company has to
make use of techniques like root cause analysis that will all allow project member to identify
the risk associated with the overall project. However, according to this tool the team member
will normally solve the root cause of the issue. Thus, it will help in developing a plan of action
so that it does not happen in future again. In addition to this, the manager of the project will be
using agile team approach in this manager design a smooth workflow for the team.
Project completion
S. No. Task Name Duration Start Finish Predecessors
1 Project Initiation 7 days Thu 1/6/22 Fri 1/14/22
2 Developing Aim and
Objectives
2 days Thu 1/6/22 Fri 1/7/22
3 Setting Assumptions 1 day Mon 1/10/22 Mon 1/10/22 2
4 Creating Timeline 1.5 days Tue 1/11/22 Wed 1/12/22 2,3
5 Finalizing Budgets 2.5 days Wed 1/12/22 Fri 1/14/22 4
6 Project Planning 14 days Mon 1/17/22 Thu 2/3/22
7 Garnering Sponsors 6 days Mon 1/17/22 Mon 1/24/22 5
8 Running feasibility tests 5 days Mon 1/17/22 Fri 1/21/22 4,5
9 Developing Team 8 days Tue 1/25/22 Thu 2/3/22 7,8
10 Project Execution 13.5 days Fri 2/4/22 Wed 2/23/22

11 Hiring Experts 4 days Fri 2/4/22 Wed 2/9/22 9
12 Allocating Roles and
Responsibilities
6.5 days Thu 2/10/22 Fri 2/18/22 11,9
13 Gathering SEO knowhow 3 days Fri 2/18/22 Wed 2/23/22 11,12
14 Project Monitoring 6.5 days Wed 2/23/22 Thu 3/3/22
15 Identifying risks 2 days Wed 2/23/22 Fri 2/25/22 13
16 Creating Back up plans 4.5 days Fri 2/25/22 Thu 3/3/22 15
17 Project Closure 8 days Fri 3/4/22 Tue 3/15/22
18 Taking Feedbacks 1 day Fri 3/4/22 Fri 3/4/22 16
19 Measuring Success rate 7 days Mon 3/7/22 Tue 3/15/22 18
 Initiation: The whole project was initiated in 7 days and was achieved within the
decided time limit (Picciotto, 2020). Along with this, it has helped the organization in
providing the clear flow chart to the employees and manager so that it can achieve the
goal in limited frame of time. It has also allowed in clearing the scope of the project.
 Planning: This stage required 14days to develop an effective plan for the completion of
project. Along with this, at this step role a responsibility of each team member was
decided and the task was divide into small goals. So that it can be accomplished
effectively and efficiently. Proper strategy was implemented in order to accomplish the
aims and objective of the firm.
 Executing: For executing the decided plan 14 days was deciding and it was executed in
13.5 days. Along with this, the company has to hire 9 experts for digital marketing so

that it can provide clear direction to the subordinates (Tereso and et.al., 2019). In
addition to this, the organization has decided to allocate roles and responsibility to the
team member and decided to maintain transparency between the group. Proper
communication channels were implemented and due to that there was no conflicts.
 Monitoring: For measuring the risk organization has decided to make use of techniques
such a root cause in order to find accurate solution, along with this, backup plans were
made in order to meet any contingency (Bjorvatn and Wald, 2018). However, this stage
was completed in proper time.
 Project closing: At this stage company has decided taking 360-degree feedback form
the employees and the customer so that it can identify any issues that has been faced by
them. However, taking appropriate feedback will help the organization in analysing the
overall effect of the plan and how it is useful for company.
Reflection
Throughout the whole assessment I have learned about the project management and its
important in success and growth of the company. Along with this, I have developed various
academic skill that was helpful in making the appropriate plan. During the project I have
analysed that my strengths that I have good leadership that has helped me in dividing the task to
the employees. In addition to this, I have good technical skills that has helped in making an
appropriate budget and time for completion of the project. Moreover, thought the project my
weakness was that I had poor management skill that need to be improved as it will help in
making appropriate plan for the organization (Larsson and Larsson, 2020). Moreover, the major
threat has affected the growth was less technical knowledge and because of that there has been
delay in execution stage.
However, as I had experience of marketing it was easy for adopting this method as it will
help the company to increase the overall sales of the firm. Through the project I have learned
that quality resources are needed in order to get the great outcomes. Such as Rose Wood
Hotel do required expert of digital marketing so that it can publish quality content on the various
sites. Moreover, I have analysed that a proper time and budget need to be set so that there is no
hindrance in compelition of project. Along with this, this project will help the organization I
sustaining in the business environment as it required low cost for the implementation and the

outcome will be more. However, the all the legal and technical risk will be faced by the
company and in order to mitigate it firm will be using root cause analysis. Thus, these tool can
be used by the organization in project management. And due to my good leadership skill I
was able to keep the transparency between the employees regarding their roles and duties. In
addition to this, proper communication channel is very needed in the project management
because it reduces the conflicts between the group member (Armenia. and et.al., 2019). Hence,
when there is no communication gap the organization can achieve the goal and objective in the
limited frame of time.
CONCLUSION
From the above report it has been summarized that in order to achieve company objective
organization has to develop project plan so that it can have proper ideas regarding the risk and
success of company. Along with this, it has depicted about the Rose wood hotel and it making
use of SEO and digital marketing in order to increase its sales and revenue. Moreover, this
project will allow the company to attract more and more customer because due to pandemic it
has face huge loss. Furthermore, the study has concluded on the project life cycle that define the
4 stage that need to be followed in order to gain success. Lastly, the report has analyses about the
time and resources that needed by the company to accomplish this project.

REFERENCES
Books and journals
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review and a framework proposal for future studies. Sustainability. 11(9). p.2664.
Bjorvatn, T. and Wald, A., 2018. Project complexity and team-level absorptive capacity as
drivers of project management performance. International Journal of Project
Management. 36(6). pp.876-888.
Favi, C and et.al., 2018. Life cycle model and metrics in shipbuilding: how to use them in the
preliminary design phases. Procedia CIRP. 69. pp.523-528.
Galli, B. J., 2018. How to Effectively Use Economic Decision-Making Tools in Project
Environments and Project Life Cycle. IEEE Transactions on Engineering Management. 67(3).
pp.932-940.
He, S., Salem, O. and Salman, B., 2021. Decision Support Framework for Project-Level
Pavement Maintenance and Rehabilitation through Integrating Life Cycle Cost Analysis and Life
Cycle Assessment. Journal of Transportation Engineering, Part B: Pavements. 147(1).
p.04020083.
Jin, R and et.al., 2019. Integrating BIM with building performance analysis in project life-
cycle. Automation in Construction. 106. p.102861.
Larsson, J. and Larsson, L., 2020. Integration, application and importance of collaboration in
sustainable project management. Sustainability. 12(2). p.585.
Orgut, R. E and et.al., 2020. Critical factors for improving reliability of project control metrics
throughout project life cycle. Journal of Management in Engineering, 36(1), p.04019033.
Paton, S. and Andrew, B., 2019. The role of the Project Management Office (PMO) in product
lifecycle management: A case study in the defence industry. International Journal of Production
Economics. 208. pp.43-52.
Picciotto, R., 2020. Towards a ‘New Project Management’movement? An international
development perspective. International Journal of Project Management. 38(8). pp.474-485.
Tereso, A. and et.al., 2019. Project management practices in private organizations. Project
Management Journal. 50(1). pp.6-22.
Online references
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