Dissertation: Work-Life Balance and Employee Loyalty at Commerzbank UK

This dissertation investigates the crucial relationship between work-life balance and employee loyalty, focusing on Commerzbank UK. The study explores the impact of work-life balance on various aspects, including job satisfaction, organizational commitment, and employee retention. It examines the challenges employees face in balancing work and personal life, considering factors like increased work responsibilities and the pressures of a competitive market. The research employs a detailed literature review, a thorough methodology section outlining the research philosophy, purpose, strategy, and approach, including data collection and analysis methods. The dissertation aims to understand the concept of work-life balance within Commerzbank UK, analyze its impact on employee loyalty, and recommend strategies to improve work-life balance and, consequently, employee retention. The study underscores the importance of flexible working environments and policies that support employees in managing their work and personal lives, ultimately contributing to organizational success and competitiveness. The dissertation's structure includes an introduction, literature review, research methodology, data analysis, and conclusion with recommendations.

Dissertation

Table of Contents
CHAPTER 1 – INTRODUCTION..................................................................................................4
1.1 Background of study .............................................................................................................4
1.2 Rationale of the study............................................................................................................6
1.3 Significance of study..............................................................................................................7
1.3 Research aim..........................................................................................................................7
1.4 Research objectives................................................................................................................7
Research questions.......................................................................................................................8
1.5 Structure of the study.............................................................................................................8
CHAPTER 2: LITERATURE REVIEW (2500)...........................................................................10
2.1 Introduction..........................................................................................................................10
2.2 Understand the concept of Work life balance in Commerzbank UK..................................10
2.3 Impact of work life balance on the loyalty perspective of employees.................................11
2.4 Relationship between work life balance and loyalty of employees.....................................13
CHAPTER 3 RESEARCH METHODOLOGY ...........................................................................16
3.1 Introduction .........................................................................................................................16
3.2 Research philosophy ...........................................................................................................16
3.3 Research purpose ................................................................................................................17
3.4 Research strategy ................................................................................................................17
3.5 Research approach ..............................................................................................................17
3.6 Data collection method .......................................................................................................18
3.7 Data collection instruments .................................................................................................18
3.8 Sampling .............................................................................................................................18
3.9 Data analysis .......................................................................................................................19
3.10 Validity and reliability ......................................................................................................19

3.11 Ethical consideration .........................................................................................................19
CHAPTER 4: DATA ANALYSIS (2800).....................................................................................21
4.1 Introduction..........................................................................................................................21
CHAPTER 5 : CONLCUSION AND RECOMMENDATION....................................................36
5.1 Conclusion...........................................................................................................................36
5.2 Recommendation ................................................................................................................37
REFERENCES .............................................................................................................................39

CHAPTER 1 – INTRODUCTION
1.1 Background of study
In modern Era people are now more engaged in their professional life which unable to
enjoy their personal life. A work life balance refer to ability of employees in maintaining a
healthy balance betwixt their work roles and their family life. There are some causes which
contribute greatly to the difficulty in achieving a work life balance. There are many workers
who's responsibilities are increases, from elderly care, children and family commitment. This all
responsibility comes at the time when their work responsibility also increasing which result in
conflict between work commitment and personal and it leads to enhance the stress level of
individual. Employee behaviour and attitude toward their life and organization are affected by
work life balance. For an organization work life balance is very important because especially
when they need highly technical professional because their high commitment and loyalty is
needed for the success of the firm. If employees work life is balanced then they will be more
loyal toward their organization which is very important for firm in order to gain competitive
advantage. Further work life balance is an organization change which is designed for reducing
work family conflict. There work life balance practices enable workers to be effective in both
their personal and professional life. If there is more control of employee on their live then they
can easily manage their family and work. It can be stated that if there is more control on work
life the it is beneficial for employer and employee. Further the balance between personal and
professional life result in quality of personal relationship and organizational outcome.
Commerzbank UK. want to retain its highly skilled workers then it need to provide some
flexibility to them, so that they not feel any type of burden of work and responsibility. It can be
stated that job stress and organizational loyalty are negatively related with each other. If stress is
reduced then organizational and individual performance will improve and they will be more
committed with the organization which result in increase in productivity. Moreover, when stress
level decreased of employees they then are more encouraged and motivated toward their work.
There is an important relation between work life policies and career opportunities with
organizational loyalty. However, role of employee is impacted due to work role conflict, so
company can utilized various work life policy for decreasing work life dispute. The present

dissertation discusses the relationship between work life balance and loyalty of employees
towards company.
Furthermore, organization should should understand that employees are not robot and
they need some space from their professional life. For making position in cut throat market they
ignored the employees welfare and importance and put pressure of work on them, which lead to
impact reduce the loyalty of employee toward the organization. Commerzbank UK need to
understand the importance of employees and make policy for their welfare which assist in
retaining them for longer period of time. Loyalty of employee is very important for organization
to sustain in competitive market. In the current dissertation, Commerzbank has been selected,
which is a global banking and financial services company. It provides high quality services to its
customer and focus on making good position in market. Thus, it has been assessed that employer
of Commerzbank need to take some action for reducing the work load from employees. This
support in increasing the loyalty of employees toward the organization. Now a days, to make
position in competitive market create a barrier for employees in managing their personal and
work life. Employee put under pressure to work hard for achieving success and this increase
stress of employee and make them frustrate from their job. There is a significant relationship
between work life balance and loyalty of employee toward the organization. If employees are
satisfied from their job they will work hard for them for achieving success. On the other hand if
employee feel work as burden on them then they will get demotivated from their work. This lead
to impact organization performance and company may suffer from lower productivity.
Here, the dissertation is prepared in order to acquire better understanding of work life balance
and thus it increases employee loyalty toward the organization. It also identifies that business
aim is to provide flexibility to employees so that they can easily balance their work life. Hence
creating a link between work life balance and employees loyalty toward the organization is result
in success of organization. Employee are very important part of organization they performance
help support organization in achieving success. So company need to understand their importance
and provide them some flexibility for their own benefit. In this present dissertation, scholar focus
on understanding the relationship between work life balance and loyalty of employee toward the
organization

1.2 Rationale of the study
Work life balance is a concept which covers proper prioritizing between work and
lifestyle. In present, fast paced business world, it is become difficult to achieve work life balance
for employees. Organization want more from its and they are putting additional pressure for
achieving greater result. Burden of work unable employee to give time for personal life which
impact the loyalty of employee toward the organization. Employee performance get down
because they get demotivate from their work and unable to perform well for organization.
Company need to understand the importance of work life balance and provide them some
flexibility so that employee feel satisfied from their organization. If employees become less
susceptible to burnouts then negative effect of burnout impact every area of life which include
personal and social life. Work life balance is important as it allows to separate work and home.
There are lots of negative impact on employee performance it if face load of work. Due to
workload employee come in stress and it unable to perform high quality work and sometime fail
to achieve task because they are not committed toward the organization which impact
organizational goal. Furthermore, present research study focus upon detail description of all
related problem which company as well as employees face if work life is not balanced. Company
also required to understand employee are important assets if they were not provided flexibility
in their working then they will get demotivated from work and not perform as per the
requirement of company. Work life balance is not only important for employee but it is
important for the organization too because employee cannot perform work under stress and it
need to understand organization.
In the current dissertation, scholar identified that it measure the relationship between
work life balance and loyalty of employee toward the organization. Main reason of carrying out
this study is to understand the flexibility in working for employees, help in maintaining their
work life balance which result in job satisfaction and organization commitment. It employees get
committed toward the organization then they will work hard for them which lead to success.
Thus, present study is carried out to focus upon all aspects which support employee in managing
their work life and to make them loyal toward the organization. Therefore, rationale behind
conducting present study is to focus upon providing flexible working environment to employee
to assess the relationship between work life balance and loyalty of employees towards company.

1.3 Significance of study
Work life balance is support employee in accomplishing the task more effectively with
more effort. On the other hand it also assist in enjoying personal life with family etc. Work life
balance help in managing the work as well as professional life which is beneficial for both
company as well as for employees. However, company need to make some policy for employee
welfare because if workers get benefit from organization then they will work hard for
accomplishing goals. For this purpose, current study is being conducted for analysing strategies
to manage work life balance and loyalty of employees of Commerzbank UK. It support
organization as well as employee in balancing work as well as personal life. Apart from this,
current study also shed light on current problem concern to work load which impact employee
personal life.
1.3 Research aim
The aim of the present dissertation is to identify the relationship between work life
balance and employee loyalty toward the organization. For an organization it is very important to
make policy for its employee so that they can easily balance their work life and personal life.
Employee are working in stress because they are not getting time for enjoying their personal life.
This lead to demotivate the employee from their work and affect the quality of work. Further in
result employee will be not loyal toward the organization. The present study aim is to understand
the important of work life balance for employee as well for the organizations.
To analyse the relationship between work life balance and employee loyalty towards the
organization. A case study of Commerzbank UK
1.4 Research objectives
The research objectives of present dissertation are arranged according to the disseration
aim. It supports scholar to collect predictable information and accordingly draw valid outcome.
Objectives are stated as follows:
1. To understand the concept of Work life balance in Commerzbank UK.
2. To analyse the impact of work life balance on the loyalty perspective of employees and
Commerzbank UK

3. To identify the relationship between work life balance and loyalty of employees in
Commerzbank UK
4. To recommend strategies to manage work life balance and loyalty of employees of
Commerzbank UK
Research questions
 What is concept of Work life balance in Commerzbank UK.
 What are the impact of work life balance on the loyalty perspective of employees and
Commerzbank UK
 What is relationship between work life balance and loyalty of employees in
Commerzbank UK
1.5 Structure of the study
In the present study there are different chapters included which assist to reach at the aim and
objectives in an effective manner. These different chapters are explained below:
 Chapter 1 Introduction: Introduction is first chapter of dissertation which provide basic
information related to selected topic. In this part several topics are covered that is
background, significance of study, rationale of study as well as research and objectives.
Further by referring the first chapter of study reader can easily come to know the reason
behind conducting the study. However, detail overview is provided detail information in
the rationale of the study and its potential benefits.
 Chapter 2 Literature review:- It is a second chapter of dissertation which provides
detailed information of the all the related data of the current study. Moreover, data is
collected in accordance to the aims and objectives which make possible to reach the main
aim of study in an impressive manner. Moreover, literature review chapter make all
concepts clear and other related information of study among learner.
 Chapter 3 Research methodology: The next chapter after completing the literature
review is research methodology. Under which investigator examine different for
collecting the data and select the best which is related to study. Along with this
justification is provided of each selected method in order to achieve aim in suitable
manner.

 Chapter 4: Data analysis: Data analysis is fourth chapter and one of the important
chapter of dissertation. In this part scholar analyse the collected data and information
more deeply for obtaining valid outcome of research. Further all the collected and
relevant information is presented with the help of graph and tables which are supported
by particular investigation. It supports in obtaining valid outcome of research topic.
 Chapter 5: Conclusion and recommendation: The chapter five started after the
completion of data analysis. Under this, scholar come up with valid outcome which came
from data analysis chapter and accordingly suggest valid strategies. Further, in this
chapter detail information provided for the further research areas.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review is one of the important chapter of dissertation which is integrated with
different type of information. It supports scholar in collecting the huge information and apply the
same in respect to get valid outcome. Present study is on to assess the relationship between work
life balance and employee loyalty towards the organization of Commerzbank UK. It assist in
collection of large amount of data for obtaining valid outcome of research. On the basis of aims
and objective literature review is prepared which make easy in accomplishing the aims and
objectives of present dissertation. Apart from this, on the basis of objectives and aims themes are
prepared so that all the information can be presented in systematic manner. Moreover, different
concepts work life balance and importance of work life balance will also be explained in this
chapter.
2.2 Understand the concept of Work life balance in Commerzbank UK.
Baskerville, and Wood-Harper, (2016) explained work life balance is a way of making
balance between work life and personal life of individual. It is a concept which includes proper
prioritizing between personal lifestyle and work. Further it supports the efforts of employees for
managing their time and energy between work and other significant aspects of their lives. It is
daily effort to give time to friends, family and personal activities. Employee can only manage
their work life if they are supported by employers. Employers make different policy and
procedure for employees that enable employee to easily make balance in their personal and
professional life. Along with this the movement of work life balance reduces the stress of
workers which they experience.
For example, when employee spend their most of time in work related activities and if
they feel that they are neglect their important component of their personal life then it results in
stress and unhappiness. While, work life balance enable workers to feel that they are paying
attention to all the important aspects of their lives. It is so because there are many employees
who experiences monetary need, personal and professional need which unable to balance work
life. Employers can easily support its employees in achieving work life balance by making
different policy for them such as paid time, scheduled and flexible working hour policy.
Management creates the working environment in which work life balance is supported then it

can retain large number of employees. Managers are important to employees in encouraging
work life balance. Managers who engage in work life balance in managing their own work can
easily support employees in managing their personal and professional life. They create a work
environment in which work life balance is expected and supported. In addition to this, employee
to whom work life balance is significance can be retain by managers
Lewis, Anderson and Lyonette, (2016) argued that there are many consequences of
work life balance which can affect both employees as well as organization. On the other hand,
there are some benefits of an organization as well as for employees. If employer focus on welfare
of employees and introduce some policies which encourage a healthier work life balance for
employees then it can really bring benefits for an organization. Some benefits such as lower
absenteeism, increased productivity and a reduction in employee in turnover. Further employees
satisfaction level increases and they feel stress free at workplace. Banking industry is facing
tough challenges and rival firms are giving tough competitions to the existing firms that are
operating in the industry. With this, work life balance will help for giving option for choosing
flexible working hours and It will aid for enhancing the morale and motivational level of
employees. Better and conductive working environment can be provided to them and it will also
aid for making necessary changes in the performance areas of the business. With this satisfaction
level of staff members can also be gained and it will aid for achieving the required outcomes
from the study.
2.3 Impact of work life balance on the loyalty perspective of employees
As per the view of (Jones, Burke and Westman, 2013) organization need to provide
opportunities to employees in order to manage or balance between work life so that they could
give sufficient time to their families. Through developing effective balance between work life,
employees such as working women are able to give their equal time to families and organization
as well. HR manager should provide appropriate improvement in individual lifestyle and thus
give equal time to their family and office and thus attain organizational goals. Through carrying
out work life balance theory it helps in managing the business operations and personal life such
as spending time with family and children so that they do not think that parents spend all their
time in office. Thus, such balance of work life helps in increasing loyal employees. In order to
retail loyal employees, organization need to empower them by providing new opportunities and
maintain work life balance in order to attain competitive edge in market. In regard to consider

the impact of work life balance upon employee job satisfaction identifies the core issue of HR
department. It could be measured with the happiness of workers with their job and working
environment. Therefore, management needs to encourage workers to keep their morale high so
that company could be benefited by providing a week off to employees and stay loyal to
company. However, (Lyness and Judiesch, 2014) argued that employees morale could be
encouraged in relation to improve and maintain high employee satisfaction so that loyalty could
be attained. However, job satisfaction could be maintained so that improving work life balance
so that employment opportunities could be attained. Concept of work life balance helps in
provide appropriate opportunities to workers so that they could give proper time to their work
and family as well. It helps them to improve their equal distribution of work and rest of life.
According to the opinion of (Bulger, 2014) there should be appropriate work life balance
that involves various independent variables such as working hours, working conditions, work
pressure, change of job and work life balance program etc. Thus, all such variables helps in
ensuring that maintaining work life balance helps employees to improve their performance and
thus attain desired goals. Through maintaining such balance it results in retaining loyal
customers so that desired performance could be improved. However, (Lunaum and et. al., 2014)
argued that work life balance assesses that when workers are paid employees and therefore they
need to maintain life as well with their families. Thus, HR department need to focus upon
providing equal opportunities in regard to improve work life balance of workers and thus
enhance their performance so that appropriate results could be attained. Also, there should be
proper work life balance and thus employer should provide them holidays such as week off and
thus it could make employees happy so that they could be retained and make employees loyal.
Furthermore, job satisfaction is considered as crucial aspect and thus helps employees to
improve their job performance so that appropriate balance could be maintained. Better work life
balance could be developed to lessen the work load of employees and thus provide them free
hours so that they could enjoy with their family and friends (Roberts and et. al., 2014). However,
with such type of environment it helps business to make loyal customers and thus make them
feel satisfied. However, it is also essential for employees to perform in an effective way so that
job satisfaction could be achieved. Thus, it is essential for employees to improve their job
performance and thus results in maintaining proper work life balance and job satisfaction so that
success could be attained as per (Jones, Burke and Westman, 2013).