Manage Personal Work Priorities and Goals Project - BSBWOR501

This project focuses on managing personal work priorities and professional development, specifically within the context of a Marketing Manager role at Tesco. The student outlines Tesco's goals and objectives, describes the position, and details key responsibilities. The core of the project involves setting personal work goals, including enhancing creative skills, improving team building, developing new packaging, expanding market knowledge, and creating an effective work schedule. Each goal includes a time estimate and success factors. The project also includes an explanation of how these goals align with Tesco's objectives, a timeline for achieving them, and a sample email submission. The document references relevant marketing and management literature.

MANAGE PERSONAL WORK
PRIORITIES AND PROFESSIONAL
DEVELOPMENT
TASK 2- PERSONAL WORK GOALS

CONTENTS
TASK – 2.........................................................................................................................................1
Overview of Business..................................................................................................................1
Tesco’s goals and objectives.......................................................................................................1
Position description for the job role.............................................................................................1
Key responsibilities.....................................................................................................................2
Discussing personal work goals...................................................................................................2
Explanation of suitability of goals in 12 months.........................................................................3
Email................................................................................................................................................3
REFERENCES................................................................................................................................5

TASK – 2
Overview of Business
Tesco is a multination retail and grocery supermarket chain based in United Kingdom. The
retailer has its head quarters in Welwyn Garden City, Hertfordshire England. Tesco is considered
to be the third largest company in the retail industry measuring by gross revenues. The retail
chain is vastly covered with its stores in seven countries around the world. Also, Tesco is the
leading company in UK with the largest market share among all. Tesco offers its customers a
dynamic range of products with groceries to clothing and retail to banking services.
Tesco’s goals and objectives
The prime aim of the company is to serve its customers with the highest quality products at
reasonable prices so as to maintain its leading status in the market (Tesco Careers, 2015). Tesco
is also focused on attaining customer satisfaction along with employee satisfaction.
In addition to that Tesco has a number of objectives:
 To enhance sales figures in the coming years.
 To serve the local community by creating employment.
 To reduce prices of its products so as to fit in budget of households.
 To inculcate healthy eating habits among people by providing high quality and fresh
groceries (Yan, 2011).
Position description for the job role
Position: Marketing Manager
The role of a Marketing manager at Tesco incubates designing of strategy to brand manage the
company’s customers and to create a variant image of Tesco in perception of customers. Tesco is
also looking for:
o To Develop for an appropriate pricing strategy to attain business objectives.
o To form brand strategy for brand positioning and building (Tynan & McKechnie, 2009).
o Identify customer needs and demands by trend prediction and insight.
I am interested in this job role as I think that my skill set will suit the job profile in a perfect
way. I am a creative person with an observing eye, I like to study trends where I think I will be
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most useful as to make strategies for Tesco to fulfil their requirements. I analyse situation very
and make decision based on that analysis which will help stress conditions.
Key responsibilities
o To develop and manage brand programme to improve brand value and PR
responsibilities.
o Insight into customer needs and assess the retail chain accordingly, arrange the product
development along the analysis (Keegan, 2017).
o Leading the team to establish finest quality service and upgrade sales figures.
Discussing personal work goals
Personal goal Current abilities Intended goals Time
estimate
Success decisive
factor
Creative
workshops
Strong creative
knowledge but
inability in variant
ideas
To enhance knowledge
and draw out of the box
ideas.
Estimated 3
months
Performance
analysis during
team meetings and
self appraisal.
Team building
skills
Able to motivate
team for
coordination.
Increase involvement of
team in every activity,
develop
interdependency and
trust among team
members through strong
motivation.
Will
consume
around 2
months.
Analysis of team
working and
certain tests check
trust and
coordination.
Develop a new
packaging order.
A few ideas for
new packaging
order.
To create a whole new
packaging line for brand
development and
increase sales margin
Will take 2
month of
create to
achieve the
goal
Brain storm and re
evaluate new ideas
until a new line is
developed.
Expand market
knowledge
A decent
knowledge of
current market
situation of Tesco.
To gain more
information of whole
retail market of Tesco
and develop a trend
It will take
around 4
months to
achieve the
Study trends and
market demands to
mark specific
points of
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predictor for the chain objective. engagement and
develop a strategy
accordingly.
Build effective
work schedule
Able to contain
current work items
in the schedule.
To create a new work
schedule which
inculcates small
manageable tasks to
reduce effort and
increase proficiency
along with saving time.
Will take
around 1
month.
To observe the
pattern for work
and create
schedule
accordingly.
The above personal goals are intensely relevant to Tesco’s goals and objectives. The personal
goals are in scale with the objectives of company which will help Tesco gaining sales
maximization.
Explanation of suitability of goals in 12 months
The above five goals are scheduled to complete in 12 months. The goals will be achieved by
maintaining a strict regime and assessing the success of each goal onto the skill set (Wilson &
Gilligan, 2012). These goals will help me in getting the optimum out of my job and providing the
most proficient service to the company. Also, it will me gain knowledge which will add to my
portfolio as well as enhance my career growth.
Email
To,
The Assessor,
Southern Cross School of Business
Subject: Submission of personal work goals project
Respected Sir,
In this E-mail I have attached the project report on personal work goals. The report contain my
choice of job role as marketing manager of Tesco along with my personal goals which are to be
achieved in 12 months. In addition to that the report contains my key responsibilities as
marketing manager.
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Kindly check the attachment and revert back.
Thank You.
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REFERENCES
Keegan, W. J. (2017). Global marketing management. Pearson India.
Wilson, R. M., & Gilligan, C. (2012). Strategic marketing management. Routledge.
Tynan, C., & McKechnie, S. (2009). Experience marketing: a review and reassessment. Journal
of marketing management, 25(5-6), 501-517.
Yan, R. (2011). Managing channel coordination in a multi-channel manufacturer–retailer supply
chain. Industrial Marketing Management, 40(4), 636-642.
Tesco Careers. (2015). [Online]. Retrieved from
https://www.tesco-careers.com/jobdetails/36474
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