Conflict Management and Coaching Techniques for Burberry Workforce

This essay examines conflict management and coaching techniques within the context of Burberry's workforce. It explores the causes of workplace conflict and its negative impacts on productivity and employee relations. The essay emphasizes the importance of conflict management skills and various coaching techniques, such as clarifying feedback, active listening, effective communication, and collaborative problem-solving. It analyzes how these techniques can be applied to resolve conflicts, improve communication, and enhance employee performance within Burberry. The essay highlights the benefits of coaching in fostering a positive work environment, increasing productivity, and achieving organizational goals. The conclusion summarizes the findings, emphasizing the importance of proactive conflict management and coaching strategies for maintaining a healthy and productive workforce, ultimately contributing to Burberry's success and brand reputation.

The knowledge and understanding of conflict
management and the use of appropriate
coaching techniques in managing an
organisations workforce

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
The knowledge and understanding of conflict management and the use of appropriate
coaching techniques in managing an organisation’s workforce..................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
In an organization there are various types of conflicts which occur between employees. So
this conflict highly impact on performance of workers and goals and objectives. So the manager
is required to have in-depth knowledge about conflict management and other techniques in
managing workforce. this enables in performing various task in effective way (Aleksandrova,.
and Iskrev, 2019). along with that there are various coaching techniques which needs to be
adopted and applied by manager. this is because it enables in guiding and directing employees to
work in effective way. apart from that with the help of these techniques conflicts are solved. the
use of techniques depend on manager capability and skills.
In this essay it will be described about conflict management and what are several
coaching techniques that needs to used to manage work force of Burberry.
MAIN BODY
The knowledge and understanding of conflict management and the use of appropriate coaching
techniques in managing an organisation’s workforce
Conflicts are a common part of every organization. There is no organization which exists
where conflicts does not occur. the conflict arises due to various factors and it depends from
organization to organization. The conflict may be due to misunderstanding or done intentionally
in order to gaining benefit from it. therefore it is important for company to find out the root cause
of conflict so that it can be solved. when conflicts occur it highly impact on overall organization
culture as well as employee productivity (Valdez, and Queroda, 2019). Therefore it requires
burberry to understand what conflict management is and how it can be useful in solving
conflicts. Conflict management in an organisation is really necessary as conflict can lower down
the productivity and operational efficiency of the organisation. For this firm needs to be engaged
in understanding the reason because of which conflicts are been arising. This will assist in
knowing about the base because of which conflict is rising. Effective conflict management skills
to maintain a positive workplace relationship with colleagues and create a healthy work
environment. In order to manage conflict there can be different coaching techniques which can
be used by Burberry. Better knowledge of conflict management is needed so that situation
related to conflict can be cleared down (Caputo And et.al., 2019). It has been analysed that in
Burberry teams are been engaged in doing their work and meeting the deadlines, but their
productivity is been lower down as team members are not listening to each other and blaming
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each other for delay in work. They are unable to understand each other’s thoughts and values
because of the diverse culture. This situation has led to conflict in workplace. In order to
overcome this Burberry can make use of different coaching techniques so that workforce can be
managed and also the goals and objectives of the company can be achieved. Making use of
appropriate techniques can assist firm in growing and also they will be able to achieve their
strategic objectives and their performance level will also be improved. Coaching techniques can
also support Burberry in enhancing their productivity, they can also be able to grow and enhance
their business levels. Various techniques which can be used by workforce include the following:
Clarifying and taking feedback: In order to overcome from the situation of conflict,
Burberry needs to be engaged in making sure that appropriate feedback is been taken by them
from workers related to policies and procedures which has been implemented by them. This will
assist the managers of firm in knowing about the loopholes and the gaps in their policies. It will
assist them in bringing change, so that conflict can be lower down. Managers of Burberry will
also be engaged in clarifying the decisions and messages which has been transferred by them.
This will assist team members in knowing about the valuable changes which has been brought up
by firm (Wang, Zhang and Deng, 2019). Managers also need to be coached about how prominent
feedback can be taken from workers. This will allow them to knowing about the issues and
problems faced by workers. It will assist firm in growing and also they will be able to increase
their productivity. In a firm where conflict exists their brand value also lowers down and also it
lays negative impact on their performance level. This coaching method is really beneficial as this
will allow company in gaining better knowledge related to expectations and demands of workers.
This will assist in enhancing the performance of individual at work.
Listening: When providing coaching to workers it is really necessary for the managers of
Burberry to listen to workers problems. This will assist them in knowing about the issues that has
been faced by workers. They can be engaged in solving it so that no situation of conflict arises. It
also assists in increasing the productivity and performance level of workers. They can be able to
grow by this. It has also been analysed that for solving conflict, managers must be keen listener.
By this they can also implement better strategies and policies so that situation of miss-
understanding does not arise (Lewis, Heathershaw and Megoran, 2018). Leaders and managers
of Burberry have been given key responsibilities to coach team members. They must also
motivate workers to adjust in diverse environment. This will assist them in increasing
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productivity of workers and also they will be able to enhance their performance level. Listening
is really useful so that the base from where conflict is arising can be known. It will also allow
them to know more about their employees. This will assist them in increasing performance of
workers and also they will be able to achieve the set target. There are various benefits of
coaching which can be explored by the company to resolve the situation of conflict. It has been
analysed that those employees who have been coached to handle conflict will act more
objectively and less subjectively. By this team members will also come up with new ideas and
thoughts when coached properly. They will also be able to adjust to different environment and
thus assist Burberry increasing their performance level. Firm will be able to grow. They will also
be able to achieve their set goals and objectives (Caputo And et.al., 2018).
If burberry workforce is not managed ineffective then it leads to miss management of
operations as well as rising conflicts. the teams are not able to work in efficient way.
Communication- this is an important coaching technique that can be applied by manager in
solving conflicts and managing workforce. Here the manager clearly communicate and interact
with employees. he listens to them and find out what are their opinions regarding conflict.
besides that the manager understand what employees are trying to say. This technique is highly
useful in managing workforce as by communicating with staff manager clarify what are the
rules, what task they have to perform when and with whom. so it gives an insight to staff about
what they have to do, when, etc. the communication can be either verbal or nonverbal. But it
highly helps in managing burberry workforce. Furthermore, manager regularly direct and guide
them true communication (Sebris, 2020).
Follow through- it is also a coaching technique that can be used in managing burberry
workforce. In this the manager can monitor employee that what are they doing or whether
instructions are being followed by them or not. It is and highly effective coaching technique in
which the manager observe and take follow through of staff. in this if staff are doing working
wrong way then they are being guided and directed. Moreover if they do not understand the task
then follow through is done to clarify their roles. Apart from it this technique also helps him
taking feedback from workforce. so with that it becomes easy to find out whether goals and
objectives are attained or not. besides that, issues and problem that is being faced by staff and
doing task is also identified. then strategies are developed to solve those issues in effective way.
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Asking open ended question - it is also a coaching technique in which manager asked open
ended question to employees. this is done in order to take their feedback regarding their work.
Moreover, it helps in finding out what issues are being faced by them. The answer of question
ask by workforce is addressed one by one. Along with that, manager is able to find out attitude
off stuff towards work. Moreover an insight is gained about what training needs are required and
how well workforce is able to manage their work. this technique also helps in guiding employees
by answering their questions. in this way all the issues are sorted out and burberry workforce is
managed (Stepp, and Peterson-Ahmad, 2016).
Collaboration- it is a technique in which the manager work together with employee. Here, staff
is included in decision making and also they are engaged in collaborating working. there are
different teams which are formed and then goals are assigned to them. This enables in
collaborating working where everyone worked together to achieve common goal. Therefore,
team that required support of management is given in order to achieve goals. there is also
strategy which is developed that how workforce will work in collaboration. Thus, the employees
also gain skills and knowledge by finding out how others are working.
Therefore these are some coaching techniques which can be applied by burberry in order to
manage their workforce. it will also be helpful in training of staff and improving their efficiency.
The use of technique depends on strength of workforce in burberry. Managers also need to be
coached about how prominent feedback can be taken from workers. This will allow them to
knowing about the issues and problems faced by workers. It will assist firm in growing and also
they will be able to increase their productivity. In a firm where conflict exists their brand value
also lowers down and also it lays negative impact on their performance level. this is because it
enables in guiding and directing employees to work in effective way. apart from that with the
help of these techniques conflicts are solved (Pradarelli, and Smink, 2020). So the manager is
required to have in-depth knowledge about conflict management and other techniques in
managing workforce. this enables in performing various task in effective way.
CONCLUSION
From the above study it has been summarised that Burberry has been involved in facing
situation of conflict. Team members are blaming each other for this situation. This has led to
lowering down of their performance level and also because of conflict misunderstanding is also
been increasing. In order to overcome from this situation firm has been engaged in coaching
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workers and employees. This has assisted them in making environment of company better and
also because of this individual workers performance has been improved. They have been
listening to the feedback of workers so to avoid situation of conflict. This has assisted the
managers of firm in knowing about the loopholes and the gaps in their policies. It will assist
them in bringing change, so that conflict can be lower down. It has also been analysed that
managing conflict has assisted company in increasing their brand reputation as well as value.
They have also been able to achieve their set target and mission. This has helped them in
expanding the level of their business performance which is necessary for growth.
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REFERENCES
Books and Journals
Aleksandrova, D. and Iskrev, D., 2019. COACHING TECHNIQUES IN MARKETING
TRAINING. Knowledge International Journal, 31(1), pp.299-304.
Caputo, A. And et.al., 2018. Conflict management in family businesses. International Journal of
Conflict Management.
Caputo, A. And et.al., 2019. Ten years of conflict management research 2007-
2017. International Journal of Conflict Management.
Lewis, D., Heathershaw, J. and Megoran, N., 2018. Illiberal peace? Authoritarian modes of
conflict management. Cooperation and conflict, 53(4), pp.486-506.
Pradarelli, J.C. and Smink, D.S., 2020. Surgeons' Coaching Techniques in the Surgical Coaching
for Operative Performance Enhancement (SCOPE) Program. Annals of Surgery.
Sebris, R., 2020. Impact of Emotional Intelligence and Coaching Techniques on Employee
Performance.
Stepp, J.B. and Peterson-Ahmad, M., 2016. A Multi-Case Analyses of Pre-service and In-service
Teachers Response to Coaching Techniques. Read An Online Journal for Literacy
Educators, 1(2).
Valdez, M.R. and Queroda, P.G., 2019. Leadership Coaching Techniques Utilized by High
School Principals. ASEAN Multidisciplinary Research Journal, 3(1), pp.12-18.
Wang, Y., Zhang, K. and Deng, Y., 2019. Base belief function: An efficient method of conflict
management. Journal of Ambient Intelligence and Humanized Computing, 10(9), pp.3427-
3437.
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