This report investigates the critical role of the workforce in customer acquisition within the UK retail sector, using Burberry as a case study. The introduction provides background on the retail sector and Burberry, a luxury brand. The report aims to identify the role of the workforce in finding customers, with objectives including understanding the workforce's role, evaluating customer acquisition methods, and analyzing the relationship between the workforce and customer acquisition. The rationale highlights the increasing competition and the importance of the workforce in retaining and attracting customers. The literature review explores the role of the workforce in the organization, methods of finding customers, and the association between the workforce and customer acquisition. The research methodology outlines the research type, approach, philosophy, data collection methods, sampling techniques, data analysis, ethical considerations, validity, reliability, and limitations. The report concludes with a timeline and references, providing a comprehensive analysis of the workforce's impact on customer acquisition within Burberry.
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