Analysing Workforce Motivation Impact on Business at Waitrose

This report explores the impact of workforce motivation on employee performance and business outcomes within Waitrose Ltd. It begins by defining motivation in an organizational context, highlighting its role in enhancing employee productivity, satisfaction, and problem-solving skills, ultimately leading to improved business performance through innovation, customer satisfaction, and employee retention. The research rationale emphasizes the importance of understanding motivational levels and forces within Waitrose, aiming to provide insights for managers to improve employee motivation and address performance gaps. Key research questions focus on the concept of workforce motivation, effective motivation strategies, and the overall impact on employee and business performance. The literature review examines the role of workforce motivation in strengthening business performance, emphasizing the importance of HRM decisions and talent management strategies. It also acknowledges the risks associated with implementing new motivation strategies. Theories such as Maslow's hierarchy of needs and Herzberg's two-factor theory are mentioned as beneficial tools for analyzing employee needs and driving forces.

Dissertation Assessment Project

Abstract

Table of Contents
Introduction......................................................................................................................................3
Literature review..........................................................................................................................3

Introduction
Background of research topic:
Motivation refers to the techniques through which people are encouraged in order to achieve
particular goals. Motivation is organizational context have its own significance as it can help the
employees to be more productive than the employees who lack motivation. The motivated
employees are more satisfied and happier in their workplaces which affects their production
capability and abilities (Andah and et.al., 2021). They also motivate other employees to perform
better in the organization. Motivated employees are highly engaged and also handle crisis more
effectively than the other employees. They have better problem solving skills and decision
making skills as well.
Motivation have effects on the business as well. It can bring creativity and innovation
through motivating employees to go beyond their limits and take initiatives. This leads to higher
customer satisfactions, enhanced employee retention rates ad more profitability in the
companies. Motivation is the ultimate driving force which enables an employee to go to their
work and perform with their full efficiency. If the motivation is absent, it will be reflected in
poor performances of the employees. All these factors leads the companies towards attainment of
their organizational objectives and aims (Raoufi and Fayek, 2021).
Motivation is a strong power through which the companies can change the behaviours of
its employees and mould it as it wishes them to be. Through this the company can connect the
personal goals of the employees with the organizational objectives which will encourage
employees to give their best to attain the organizational objectives.
Background of research organization
For the current study, Waitrose is the organization chosen for research study. Waitrose is
a British supermarket chain founded by Wallace Waite, Arthur Rose and David Taylor in year
1904. Its headquarters are in Bracknell, Berkshire, and Victoria, London, United Kingdom.
Waitrose is the company which is specialising in sale of food products to the customers.
Research rationale
The rationale for choosing the topic of impact of motivation on the employees and organization
in Waitrose is to analyse the motivational levels and forces on employee who are currently
working in Waitrose. The research is important for various employees and other stakeholders in
the companies such as managers. Through this research the managers can analyse the

motivational levels of the employees and find appropriate techniques to improve those levels. It
can also help the company to analyse information through which it can motivate its employees
and find gaps due to which they lack performances (Oláh and et.al., 2017).
A researcher on the other hand can improve their academic and other research skills. The
research will help in enhancing other skills of the researcher as well such as time management
skills and communication skills. The research will produce effective data which can be used by
the companies in any situation if it is lacking the employee performances and motivation to
perform better. The research will provide appropriate information to company for analysing the
motivational forces behind the employees which can be leveraged to further motivate them to
create higher production levels.
Research questions: the following are research questions on project.
 What is the concept of workforce motivation for increasing the performance of business?
 What are the different type of strategies that is used for motivating employees and
improving business performance within Waitrose Ltd?
 What is the impact of employee motivation on performance of employees and business
within Waitrose Ltd?
Research aims and objectives
Main aim of this research is “To analyse the impact of workforce motivation on the
performance of employees and business”: A study on Waitrose Ltd
Research objectives
 To understand the concept of workforce motivation for increasing the performance of
business
 To determine the different type of strategies that is used for motivating employees and
improving business performance within Waitrose Ltd
 To identify the impact of employee motivation on performance of employees and
business within Waitrose Ltd
Literature review
The aim of conducting literature review is to gain significant aspects analysed within
secondary analysis, and also gain functional knowledge related with recent findings for untapped
competitive abilities rise. It has been also analysed that by understanding secondary data

resources, literature review will further primitively enable in depth analysis of latest working
scenarios. This also further has been found as one of the main aspect, where performance of
business holds crucial arenas for strengthened functional rise and to primitively develop
competitive abilities rise rapidly.
Concept of workforce motivation for increasing performance of business
As per the views of Yue, (2021), concept of workforce motivation plays crucial role for
strengthening performance of business quality standards within competitive paradigms. The
workforce motivation concept also holds vital importance, to determine leveraged functional rise
towards strengthened vision and also for strengthening new work synergies profoundly. The
recent findings within study has also examined critical focus on facts that, corporate HRM
decisions for extending motivation among workforce holds high scale importance to derive
extended scale rise parameters innovatively. This further also holds primitive importance to
determine new potential growth parameters, for latest keen loyalty and commitment
enhancement diversely. There are several benefits, which can be achieved by employee
motivation strategies and derived competitive abilities structural rise which has been found to be
also crucially essentially important for untapped abilities diversely. HR professionals are
including competent steps for enhancing new scale expertise diversely and also determining
expertise rise for longer scale technical vision.
However, on other hand another author Kao and et,.al, (2021), has also critically
analysed that concept of workforce motivation for increasing the performance of business holds
strategic long term time taking management to be further implemented among companies. It can
be also analysed that, by further investing capital among expertise rise and strengthened new
HR policies corporate competencies are also evolved dynamically. There is risky investment, for
companies to adopt towards new technical pathways and scale up competitive rise towards
defined strategic rise which holds competencies at risk for gaining completion strategically.
There is further new scale vision adopted by companies, on which employee motivation holds
huge scale risk for leaders to adopt new leadership strategies and determine scaled up rise
innovatively. The competent new pathway, develop strategic rise on extended complexities for
HR professionals where employee motivation comes as new concept which holds precise rise on
extended new parameters dynamically. Employee motivation holds huge importance, and

derived detailed planning for companies to further derive extra competencies by leaders which
holds huge scale corporate productivity for gaining complete rise on stringent rise dynamically.
As per the views of Shannon, (2017), workforce motivation have various benefits such as
such as mange uncertainty better, better problem solving, more innovative and creative
workplace, higher customer satisfaction, better team players and many others in the workplace. It
makes it necessary for the companies to create various motivational strategies through which it
enhances the motivational levels of its employees. Workforce motivation creates the happier
environment in the workplace which is reflected in the employee performance and higher
production than the other employees. Therefore, there are various advantages of motivating
workers at workplace. These advantages are; higher productivity level, lower level of
absenteeism, reduced staff turnover, increased business performance, greater reputation and
strong recruitment etc. These are major benefits of motivation within a workplace that turn to
help an organisation in accomplishment of competitive advantages in successful manner.
Motivation can also encourage the employees to do better to attain self actualization. It
encourages the employees to do something which matters not only for the company but for
themselves and their personal desires as well.
Similarly, Ekhsan and et.al., (2019) said that, Motivational forces and needs behind
employees can be analysed through various motivation theories like Maslow hierarchy of needs,
Vroom's expectancy theory, Herzberg – Two factor theory and others. These theories can be
very beneficial for the companies as well as by the employees. Through these theories the
companies can analyse the needs and desires of its employees. The theories also helps the
companies to analyse driving forces behind employee performance and depict their patters of
behaviours in the company as well.
.
Different type of strategies that is used for motivating employees and improving business
performance
As per the views of Elsner Twesme, Werner and Simha, (2021), there are various
strategies that are used by companies for motivating employees towards innovative new business
performance reach functionally at HR professionals significantly. This has been also found that
HR professionals are adapting talent management, performance appraisal to be further evolved

as highly competent strategies for enriching improved motivation among employees. There has
been also determined functional rise found among new investments and practices adopted by HR
professionals for strengthened rise on vision for scaled up corporate abilities dynamically.
Strategies by HR such as new scale motivation techniques, further primitively plays crucial role
for determined benchmarks and also to develop higher goal-oriented motivation dynamically. It
has been also found that recent research study, holds huge scale importance for strengthening
vital working productivity rise dynamically and also develop crucial benchmarks adopted by
HR professionals within latest parameters.
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References:
Books and journals:
Andah, E. and et.al., 2021. Understanding the impact of professional motivation on the
workforce crisis in medicine: a rapid review. BJGP open. 5(2).
Ekhsan, M. and et.al., 2019, November. The Impact Of Motivation, Work Satisfaction And
Compensation On Employee's ProductivityIn Coal Companies. In 2019 1st International
Conference on Engineering and Management in Industrial System (ICOEMIS 2019) (pp.
406-415). Atlantis Press.
Elsner Twesme, E., Werner, J. M. and Simha, A., 2021. Can We Talk? Improving Employee
Contextual Performance Using Motivating Language and Feedback
Orientation. International Journal of Business Communication, p.23294884211038745.
Kao, K. Y., and et,.al,., 2021. Motivating employees to speak up: Linking job autonomy, PO fit,
and employee voice behaviors through work engagement. Current Psychology, pp.1-15.
Oláh, J. and et.al., 2017. The Impact of Lean Thinking on Workforce Motivation: A Success
Factor at LEGO Manufacturing Ltd. Journal of Competitiveness. 9(2).
Raoufi, M. and Fayek, A.R., 2021. Hybrid fuzzy Monte Carlo agent-based modeling of
workforce motivation and performance in construction. Construction Innovation.
Shannon, E.A., 2017. Motivating the workforce: beyond the ‘two-factor’model. Australian
Health Review. 43(1). pp.98-102.
Yue, C. A., 2021. Creating organizational authenticity and identification: Effect of leaders’
motivating language and impact on employee advocacy. International Journal of Business
Communication, p.23294884211035116.