Planning Change in the Workplace: SWOT, PESTLE, and Action Plan Report

This report examines the process of planning for change within a workplace context, using the Savola Group as a case study. It begins with SWOT and PESTLE analyses to identify internal strengths and weaknesses and external opportunities and threats, highlighting the need for change due to evolving market trends and consumer preferences towards healthier food options. The report then details the specific changes required, such as adapting the product line to include organic and healthy options, and addresses the human and financial factors associated with these changes, including employee responsibilities and financial planning. It emphasizes the importance of effective communication with stakeholders to facilitate the change process, and concludes by outlining an action plan based on Lewin's change model, including setting objectives, planning, execution, and refreezing to ensure the successful implementation and sustainability of the changes. The report provides a comprehensive approach to managing change, integrating analysis, planning, and communication strategies for organizational transformation.

Planning change in the
workplace

Table of Contents
INTRODUCTION...........................................................................................................................3
1.1 Swot and Pestle analysis .......................................................................................................3
2.1 Change required in workplace reflecting SWOT or PESTLE...............................................4
2.2 Human and financial factors in change .................................................................................4
2.3 Communicate to people about the importance of changes...................................................5
2.4 Action plan for implementing change (lewin change model)...............................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

1.1 Swot and Pestle analysis

Organisational change is necessary for any company to stay competitive in the market.
Savola is one of the largest company in Saudi Arabia but there are some factors such as changes
inn technology, politics, market trends and preferences of customer, which brings this company
to conduct swot and pestle analysis.
Strength
Savola group is serving its products more than 30 countries and have the largest grocery
chain in Saudi Arabia and also manufactures oil, sugar, and frozen food, being the oldest
company it has already gained the trust of people and this is the biggest strength of this
company(Phadermrod and et.al, 2019).This company always try to follow the market trend
which is another strength that they fulfil the demands of the customer.
Weaknesses
The major weakness of this company is that it has very limited presence out of middle
east, north Africa and Turkey and they should expand their business in the developing countries
as well.
Opportunities
This company is doing tie-up with the big groups of other countries to enter in the
untouched markets. Savola group believes in introducing quality products which is the biggest
opportunity of this company.
Threat
Company is facing competition from other companies who are dealing in the similar
products (Shtal and et.l, 2018). Changes in the economic conditions of the country is also a threat
for the company.
Pestle analysis
Political
Government is trying to aware the people harmfulness of extra calories in fast food and
drinks which affect the profit of the company.
Economical
Establishment of new stores in the central areas of city will boost the economy of the
company (Matovic, 2020).
Social

Awareness about the healthy and organic food among society and people has impacted
the profit margin of this company.
Technology
Technology is very important for the packaging and labelling of the food and also at the
time of billing and for security as well.
Legal
Government has introduced VAT tax now the Savola group has to pay taxes on the
selling of products otherwise their product will declare illegal (Strzelczyk and et.al, 2017).
Environmental
The company should use eco-friendly packaging to save environment and all the waste
and material should disposed in well manner so it doesn't impact the environment.
2.1 Change required in workplace reflecting SWOT or PESTLE
By analysing the pestle analysis it reflects that people are health conscious and giving
more importance to organic food instead of fast food, but company has a strength that it follows
the market trend and try to satisfy the needs of the customer (ABOUT SAVOLA, 2020).For that
situation savola group is trying to change this issue by using their strength and as per the needs
of the customer for that company is trying to offer the wide range of organic and healthy food
and to fulfil this company about to bring change in their workplace. To offer healthy food
company need fresh vegetable and fruits for that company need a new supply chain who can
provide them the necessary food. Besides, this they need to change in their management also like
who will take care of fresh foods, in how much quantity they need such food to prepare healthy
dishes for customers. Apart from this company believes in introducing innovative product so by
swot and pestle Savola group can introduce healthy and green product in the market to not let go
their potential customers. So the change in product line can be carried out from swot and pestle
analysis.
2.2 Human and financial factors in change
Change in the organisation will affect the people in a positive and a negative manner and
some will remain neutral. Changes in the Savola group will affect the employees and their
responsibilities as well (Sakun and et.al, 2020). Supervision of the employee will get changed,
now they will have to work under different management and have to follow their orders to
accomplish the new goal of the company. It is better for the company to conduct a stakeholder

analysis and to know what they think about making changes in the company. Do they want any
kind of change in the company or not, will they accept the new business idea of the company and
eremain the stakeholder in the company or not.
Financial factors
While implementing any kind of change in the company, management need to make plan
for the financial factors such as cost which will occur due to make changes in the
company(Vovchenko and et.al, 2018). For example government has imposed VAT tax on the
sales of the product so Savola group has to look for this make changes in the prices of the
product so that their profitability don't affect and they receive the same profit margin.
2.3 Communicate to people about the importance of changes
Before applying any kind of change in the company it important to communicate with
those persons who have keen interest in the company such as – employees, investors,
stakeholders and customers. Communicating change is very important for employees and
stakeholders about company and its product (Doppelt, 2017). For communicating the change,
Savola group should choose those people and manger who can explain the reason behind
implementing the change effectively to the employees. They should be clear and honest while
communicating with the employees and make them aware the benefits of the change.
Stakeholder also get communicated that what extra benefit they are going to receive from such
changes, because company need to add those things which is trending in the market and it is also
a demand of the customer. By attaining the demand of the customer company will earn more
profit and stakeholder also get extra benefit from the profit of the company.
2.4 Action plan for implementing change (lewin change model)
Setting objectives
The main reason behind implementing change in Savola group is the change in taste of
customers as they are giving importance to green food and the another one is the implication of
VAT tax. These are the main objective of conducting change.
Planning
To attain the objective, company make plan to launch new organic and healthy product to
attract the customer and for VAT tax Savola group to increase the price so that they can pay the
tax and it doesn't harm their profitability.
Execution

After proper planning company execute such Changes and also make the employee aware
about it.
Lewin change model
As per lewin people don't accept change easily because they get into a comfort zone
(What Makes Lewin’s Change Theory Ideal for Businesses, 2020).
For that Lewin has given three stages
Unfreeze
Employee and management of Savola group should unfreeze the current way of working
and make them prepare about the upcoming change (Hayes, 2018). This will change the thinking
of employees and help them to do new tasks.
Change
When the employee of the company stop working as their previous way and unfreezes
themselves, it is the high time to implement the change.
Refreeze
Refreeze step brings new rules and norms in Savola group and it is very critical step and
make sure that the employees don't use their old way and habit of work.

REFERENCES
Books and journals
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Matovic, I.M., 2020. PESTEL Analysis of External Environment as a Success Factor of Startup
Business. ConScienS, p.96.
Phadermrod and et.al, 2019. Importance-performance analysis based SWOT
analysis. International Journal of Information Management.44.pp.194-203.
Sakun and et.al, 2020. Accounting model of human capital assessment within the information
space of the enterprise.
Shtal and et.l, 2018. Methods of analysis of the external environment of business activities.
Strzelczyk and et.al, 2017. Use of PESTEL Analysis for Assessing the Situation of Polish
Transport Enterprises (Part I). Zeszyty Naukowe Politechniki Częstochowskiej
Zarządzanie.27(2). pp.161-168.
Vovchenko and et.al, 2018. Formation of an adaptive personnel training system as a factor of
ensuring financial stability of leasing companies.
Online
ABOUT SAVOLA., 2020 [Online]. Available through: <https://www.savola.com/en>
Perkins, B., 2018 What is change management? A guide to organizational transformation [Online]. Available
through: <https://www.cio.com/article/2439314/change-management-change-management-definition-
and-solutions.html>
What Makes Lewin’s Change Theory Ideal for Businesses., 2020 [Online]. Available through:
<https://www.lucidchart.com/blog/lewins-change-theory>
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