Communication Skills for Implementing Workplace Strategy

This essay addresses the critical role of communication skills in effectively implementing business strategies, particularly within the context of expanding a business to a global market. The paper begins by identifying business expansion as a significant management issue, emphasizing the need for strong communication skills to navigate new markets and customer bases. It then introduces the Ansoff Matrix's market development strategy as a solution, highlighting how effective communication is crucial for conveying detailed research, analysis, and strategic plans. Key communication skills, including active listening, clarity, and concision, are discussed as essential for conveying strategies, influencing decisions, and achieving successful outcomes in the workplace. The essay emphasizes how these skills support the implementation of market development strategies by improving the ability to target new customer segments, understand market challenges, and ultimately drive business growth and profitability. The paper concludes by summarizing the importance of these communication skills for business success.

Running head: INFORMATION SYSTEM
Master of Information System
9/13/2019

INFORMATION SYSTEM 1
Communication skills are critical to effectively implementing strategy in workplace
Being able to communicate properly is the most essential skills to be learned.
Communication is determined as the information transferring to make others understand
more clearly. Communication can be done vocally, by written media, visually or non-
verbally. All these communication means are important soft skills that are crucial for the
successful Career (Jerslev and Mortensen, 2016). The intent of this paper is to first discuss
about a management issue that is deal by every business and then the communication skills
that are required to implement the strategy for resolving that issue.
One of the sever management issue that is experienced by every business is to expand
the business at global level. This is issues is considered to be major because every business
after covering the local market and attaining the saturation point desires to explore to new
market where it can offer its innovative and excellent services and products however, lacks in
required communication skills and a strong strategy to execute it. Expanding business in the
global market not just help business in increasing its scope and sales but also explore it to
new business environment and new customer base (Ciolac, 2012). Hence, to resolve this
issue, there is need of growth strategy that is market development strategy of Ansoff Matrix.
Communication skills are the capability that is used while receiving and giving
diverse type of information. Few examples may include communicating new ideas, update of
any project, or feelings. Skills of communication include empathising, observing, listening,
and speaking. It also support in understanding the difference in the way to communicate
while having face-to-face interaction, digital communications, and phone call conversation
(Ahmad, 2016). The capability to communicate effectively with the colleagues, staff, and
superiors is essential, in all the industry where people work. In the present digital age,

INFORMATION SYSTEM 2
workers should understand and know how to properly convey and receive the messages,
thoughts, and strategies in person and through social media, email, and phone call (Detsimas,
Coffey, Sadiqi & Li, 2016). Effective communication skills help in getting selected for
communicating the strategies, hired, promotion, and to attain success at the workplace. Some
of the communication skills that need to be improved or adopted to implement the strategy of
market development at workplace to have effective results are discussed below:
Listening – The best thing that can be done to be a good communicator of the
strategies at workplace is to become a good listener (Kourmousi, Amanaki, Tzavara &
Koutras, 2017). If an individual at the workplace wants to suggest the strategy of market
development he/she has to first listen to others what they are trying to communicate in order
to get a clear picture of the issue. Besides this, it helps in getting the attention of others too. In
order to suggest the strategy of market development first an individual has to understand
about the issue that is being faced in the business and the strategies suggested by others to
decide whether their strategy is effective or not. At the workplace it is important to get
involved in the active listening practice by listening to others doubts, questions and
rephrasing the strategies of market development.
Clarity and Concision - Effective verbal communication is always not enough at the
workplace. It is important to try to transfer the message in few words as possible. Whatever is
being communicated must be direct and clear, whether it is being interacted in person,
through mail, or on phone call (Henderson, Stackman & Lindekilde, 2016). Considering the
management issue, that is limited business scope and desire to expand the business at global
level. Here in order to communication the strategy of market development which is
comprised of detailed research, analysis, and efforts it is important to have a clarity and
concision in the thoughts and while communication the same at the workplace such that all
the management personnel understand it properly and take the decision to continue with the

INFORMATION SYSTEM 3
strategy or not. If clear and concise information is not provided to the management it results
in failure of the strategy.
As discussed about in order to resolve the issue of limited business scope there is need
to adopt the market development strategy where business can expand the operations with
existing offering in the new market. The limited business scope results in reducing the profits
of the business while reaching near to the saturation point where there are number of
competitors who are operating to offer similar type of products (Baack, Czarnecka & Baack,
2018). Hence, it is very important for the management of the business to think out of the box
and communicate an effective strategy. The market development strategy is comprised of
expanding the business in the new market by offering existing services. It helps business in
getting explored to new target base as well as new market challenges that need to be
overcome with effective communication skills and skilled workforce (Janssens & Sezer,
2013). Market development is considered to be a growth strategy that recognizes and
develops new segment for the existing services. This strategy can help in targeting the non-
buying consumers in the existing segment and also targeting new customers in the new
segment. This strategy entails expanding the potential market through new users. New users
here can be defined as new geographic segments, new demographic segments new
institutional segments or new psychographic segments (Varadarajan, 2015).
The above essay has described in brief a management issue that is experienced by
almost every business that is limiting business scope under which the sales and revenue of the
business decreases with the entry of new players. Hence, in order to overcome this issue, the
paper has recommended adopting market development strategy where business can expand
the business in new market with existing ordering or targeting new segment in the same
segment. Besides this, the discussion has highlighted the importance of communication skills
that are important for the execution of the suggested strategy at the workplace.

INFORMATION SYSTEM 4
References
Ahmad, S. R. (2016). Importance of English communication skills. International Journal of
Applied Research, 2(3), 478-480.
Baack, D.W., Czarnecka, B., & Baack, D. (2018). International Marketing 2nd ed. U.K:
SAGE.
Ciolac, R. (2012). Necessity and perspectives of rural tourism business expansion. Scientific
Papers Animal Science and Biotechnologies, 45(1), 440-443.
Detsimas, N., Coffey, V., Sadiqi, Z., & Li, M. (2016). Workplace training and generic and
technical skill development in the Australian construction industry. Journal of
Management Development, 35(4), 486-504.
Henderson, L. S., Stackman, R. W., & Lindekilde, R. (2016). The centrality of
communication norm alignment, role clarity, and trust in global project teams.
International Journal of Project Management, 34(8), 1717-1730.
Janssens, F., & Sezer, C. (2013). Marketplaces as an urban development strategy. Built
Environment, 39(2), 169-171.
Jerslev, A. and Mortensen, M. (2016). What is the self in the celebrity selfie? Celebrification,
phatic communication and performativity. Celebrity studies, 7(2), pp.249-263.
Kourmousi, N., Amanaki, E., Tzavara, C., & Koutras, V. (2017). Active Listening Attitude
Scale (ALAS): Reliability and Validity in a Nationwide Sample of Greek Educators.
Social Sciences, 6(1), 28.
Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS
review, 5(3-4), 78-90.

INFORMATION SYSTEM 5