CHC52015 CHCCOM003: Workplace Communication Strategies Presentation

This presentation provides a detailed overview of workplace communication strategies, focusing on the development of a communication plan for the Salvation Army Australia. It begins with an introduction to communication strategies and their alignment with business strategies. The presentation outlines the steps involved in creating a communication plan, including a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It then addresses communication gaps and resource barriers, followed by the discussion of three key strategies. The presentation also explores both non-digital and digital media strategies, with a particular emphasis on the 'Owned media, Twitter stories' approach for the Salvation Army Australia. The SWOT analysis considers the organization's political, economic, social, and technological aspects, offering a comprehensive understanding of the communication landscape.

Develop workplace
communication
Strategies
Student Details

Introduction
Communication Strategies are the
strategies, that are developed as the
complementary to the marketing one. These
get direction from business strategies. In
this presentation, there are various steps for
the communication plan to explain this
strategy.

“Salvation
Army Australia” is an
international charitable
trust, who is dedicated
to share the love of god
by creating faith
pathways and working
for justice (The Salvation
Army Australia , 2019).
In this presentation,
there is the
Communication Plan
steps for this company

analysis for
Communication Plan
Strengths Weaknesses
 Effective use of the formal verbal
and non-verbal communicational
techniques
 Excellent relationships with the
employees by clear
communication strategies
 Lack of modernization of
communicational activities
 Lack of verbal communication
strategies through digital platforms
Opportunities Threats
 Developing the latest sub-brand
on digital media to attract youth
 Empowering youths by
incorporating the use of digital
communication platforms like
Twitter and YouTube
 Increase in the number of non-profit
firms via social networks as
competitors
 Rules and legislation by the
government sometimes affect the
firm

Step 2- Gap
One of the critical gaps is the prevalence of
communication barrier which restricts the
implementation of the different communication
needs. One of the other reason is the resource
barrier which is not supported with the financial
and managerial resources along with the
human resources (Grégoire, Salle and Tripp,
2015).

Step 3- Three
strategies
Role title Frequency Channel of
communication
Strategies/
notes
Telephoni
c and
digital
media
platforms
like
YouTube
and
Twitter
Weekly Twitter will be used for
expressing critical non-
confidential messages
with the people
associated with the
firm.
The preference
will be to see
the approved
files with
essential notes
and
discussions.
Effective
Emails
Daily Progress update via
daily emails (CC)
Final approval
on the
milestones and
the
requirement of
strategic
direction
Visual
electronic
presentations
and
feedbacks
Weekly Weekly emails for
meetings and
regular feedbacks
Frequent
questions,
regular
feedbacks,
deliverables
and other

Step 4- Non-digital
media strategy
One of the non-digital media strategies is the
use of the documents for the face to face
communication (Roshan, Warren and Carr,
2016). It can include different confidential
documents including several brochures and
physical magazines and can be used while
communication face to face with each other
in proper meetings.

Digital Media Strategy for
Communication Plan
Digital media strategy is the part of the
communication plan of the “Salvation Army
Australia”. In this case, the best strategy that can
be used is named as “Owned media, Twitter
stories” is explained in below paragraph.

“Owned media, Twitter
stories”
In the digital media platforms, the twitter is the
most appropriate one for this organisation as the
other platforms use informal source of
communication and twitter is considered among
the professional one, so society takes it more
seriously as compare to the other ones.
In the case of “Salvation Army Australia”, the
twitter name of this organisation is ‘Salvos Australia’,
which helps their stakeholders, as they are available
to chat with them on twitter from Monday to Friday
at 9 am to 5 pm (AEST) (Twitter, 2008).